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Understanding and Leading Change - Starbucks and Costa Coffee

   

Added on  2020-10-04

14 Pages4015 Words93 Views
UNDERSTANDING ANDLEADING CHANGE

Table of ContentsINTRODUCTION ..........................................................................................................................1PART 1............................................................................................................................................1P1 Impact of change on organisation's operation and strategy...................................................1P2 Identify internal and external driver of change affect team, leadership and individualbehaviour.....................................................................................................................................3P3 Measures taken to minimise the negative impact of change on company's behaviour..........5PART 2 ...........................................................................................................................................7P4 State different barrier of change and how they influence leadership decision-making.........7P5 Different leadership approaches while dealing with change ................................................8CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTION In the fast moving world, it is essential for every business concern to embrace themselvesand their workers with change to gain high competitive edge in the market. Without change,company fails to fulfil the needs of target customers (Bender, Mann and Olsen, 2011). In contextof organisation, change means modifying and reviewing business structure, process and people.To stay one step ahead of rivalry firms, entities are required to look for ways to do workeffectively and cost efficiently. The chosen firms for this report are Starbucks and Costa Coffee.Both have gained popularity for their coffee product. This report describes the impact of changeon company's operations as well as on individual and team behaviour. In addition to this, it alsodetermines the influence of internal and external drivers, different barriers of change andleadership approaches on business practices. PART 1P1 Impact of change on organisation's operation and strategyFrom the view point of business enterprise, change refers to the systematic approach thatdeals with transforming company's goal, technologies and process. Their main aim is toimplement strategies that controls and monitors change in an effective manner and also aidemployee to adapt change. In order to attain higher competitiveness level in the market over therivals, it is essential for an organisation to conform change as per the demand of customer andmarket. It is normally takes place in the form of change in technological, legal, environmental,leadership, tactical etc. These factors posses adverse influence on the entire functioning oroperation of business practices in direct or indirect way. According to John Stroke, when abusiness enterprise transform its entire method, aim or structure so to sustain in the market forlonger duration. Every organisation undergo change, but at what extent is depend upon itspotential and needs. Both Starbucks & Costa Coffee has implemented various changes in their business structure andprocess so as to retain and attain loyal customers. Starbucks: It is an American coffee house chain and coffee company, established in the year1971. They are operating its business activities in more than 27,339 locations all across the globe(Brundrett and Duncan, 2011). They distinguish themselves from other coffee brand on the basisof taste, customer experience and quality. From 1971 till today, Starbucks is ruling and leading1

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