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Assignment on Comparative Effect of Change in Organisation

   

Added on  2020-06-05

13 Pages3952 Words29 Views
UNDERSTANDING ANDLEADING CHANGE

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Comparison between different organisational operational after adopting changes.........3P2. Measurement of internal and external drivers of change on leadership, individual and team................................................................................................................................................6P3. Evaluate how to minimize negative impact of change on organisation...........................8TASK 2............................................................................................................................................9P4. Barriers which effect the change and affect leadership decision making Strategies.......9TASK 3 .........................................................................................................................................10P5. Leadership approaches to dealing with change..............................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................12

INTRODUCTIONUnderstanding and leading change can be defined as an important tools to tackle all theproblems which arises due to initiation of implementing any kind of change or modifications.This technique facilitates to reduce all threats or issues such as psychological, political andorganisational which may raised due to changes(Amey, 2010). It is essential to implementchanges regarding continuously changing culture or environmental trends of market andmaintain different changes in This assignment includes comparative effect of changes ormodifications within the two organisations regarding their operational as well as strategic aspectsin business. Also the drivers of causing modifications and influence of behaviour of leaders,individuals and teams will be studied in discussed. Besides of this, there are several approachesof leadership which can be utilises to determine aspects of achieving success by implementingchanges. This reports consists comparison between Starbucks and Costa of their operationalaspects leads to success. TASK 1P1. Comparison between different organisational operational after adopting changesChanges and modifications are necessary in today's scenario because everyone wants tobe up to date according to trends the it becomes important to implement modifications to theirproducts or services. This will helps in building strong position in front of competitors in marketsituations. Occurrence of new innovations facilitates many opportunities as well as challengesand they have to grab those chances to attain profit and tackle with challenges easily(Carter andet. al., 2013). It can helps to retain the current customers and attract new clients as well. Thereare two companies named Starbucks and Costa which have a business of restaurant chain atdifferent geographical areas and places.Starbucks and CostaStarbucks is very famous company of America renders service of coffee and refreshmentto people in United States of America. This firm is founded in 1971 and the founders of thisenterprise are Grodon bowker, Jerry Baldwin and Zev Siegl at city of Washington in Unitedstates. They have their coffee chain in around 50 countries with operating in more than 15000shops or stores all over America. Costa is also a familiar coffee shop having its different teastores more than around 31 nations. It was also established in 1971 by family of Costa provides

their service of coffee with a unique way by render coffee beans as well as their special recipe ofItalian coffee in streets of London in united Kingdom. This firm has around 3400 centres indifferent nations and this enterprise enhance its coffee chain by launching it in India aswell(Davis and arshall, 2014).Comparison between different strategic and operational aspects of Starbucks and Costacoffee restaurant to running their businesses more successfully to attain higher level of positionin market scenario:Strategies StarbucksCostaCompetency based strategiesThis firm have a policyto enhance theirqualities of goods orservices according totaste and preferences ifcustomers.Theyimplementmodificationsorchanges to fulfil thedemand of clients asper current trends.This company deals inteas,infusions,chocolates, iced andfrescato and providesalreadybifurcatedproducts. They haveAn issue of notidentifying exact no. ofdemand which delayedtheir service so thatthey have to work onthis aspect.Pricing strategiesThis enterprise hashigh levelled positionof brand in market andthey have quiteexpensive goods orservices(Drover andAriel, 2015). They willtry to launch somereasonable products inmarket so that middleThis firm has costeffective policy as theyprovide affordable andgood quality ofrefreshment to theirclients. They will puttheir efforts to fulfiltheircustomer'sdemands at reasonableprice.

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