Understanding and Leading Change

UNDERSTANDING
AND LEADING
CHANGE

INTRODUCTION
Culture of organisation is affected by the internal and external behaviour of environment.
Business environment is dynamic in nature which alters frequently due to market trends,
customer demand, needs and desire for unique products (Alkahtani and et. al., 2011). The whole
attitude of environment enforces company to make changes in their working style in order to
remain sustain in competitive market. Understanding of changes is considered one of the
essential factors for making business operations more progressive in nature. Modification in
traditional hierarchy required in order to reduce the market threads and explore opportunity in
order to gain competitive edge over competitors. Changes have multiple negative effects in
organisation climate like anxiety, fear of retrenchment, demotion and reduction in compensation
policy. So their is a need to make great discussion of all problems of working employees with
leaders through training session which help a lot o overcome from the phase of depression and
instability. The main object of whole efforts is to prove that changes in management strategy,
policies bring good outcomes in long run. The report includes Apple and Samsung involved in
telecommunication sector with major objective of providing quality services to their target
audience.
TASK 1
P1 Impact of change on organization’s strategy and operations
Business runs in society. And society’s environment is dynamic. Hence if there are
chances in change in any component of society, then it impacts on business also. Organization’s
strategy stands for plans and decisions made for running of business. These strategies not only
help in running company smoothly but also prepare management to face future uncertainties. To
become successful in industry company have to modify its policies. If any company does not run
as per need of environment it will get lost and consumer does not recognize it. So there is direct
impact of change in any market component it affects company either in positive or negative way.
These frequent changes make organization to compete in industry and beneficial for growth as
well.
Sometimes it is mandate for organizations to modify its policies and plan. There is
technological change then it will be beneficial for company and individual as well. In
case of technological upliftment, there is requirement of less workers and production
will be done with more speed (Aslan and Reigeluth, 2013) . From the view of
employees, they feel more motivated and interested to work new technology. But for
some people this change is positive while for others it is negative. Leader or manger has
to analyze views of different individual so that plans can be implemented more
effectively. Samsung and Apple are two major companies deal in mobile industries all
over the world. Apple is a big organization as compared to Samsung. These big
companies get more affected by change in environmental factor. Impact on Apple and
Samsung are discussed below:
Basis Apple Samsung
1

Technological changes Apple produces high cost
mobile phones. It deals in ios
so as per customer need there
is requirement of updated
version. It requires huge cost
for research and development
and planning.
There is requirement of
upgraded technique for
customer satisfaction.
Samsung has to change its
technology as per society need
and competitor strategy. It
provides chances of reduction
in production time though it
requires fund as well.
Change in external
environment
This company deals in
different operating system as
compared to other companies.
There are different group of
society which are target
customers of Apple. They gets
affected by external factors
but as Hence it gets less affect
from external environment,
still they have to alter their
plans and policies.
There are large group of
customer range with which
company has to deal. There
occupy large customer share.
To make existence in market
they have to modify their
strategies and operations
manager has to analyse market
factors and motivates
subordinates to achieve them.
Structural changes This is internal factor of
company. This is also major
issue due to which company’s
performance may get affected.
There is problems arise in
company when there is change
in management of
organization. Some personnel
are resist to change as they are
scare of losing their job, it
causes problem for company.
So management of Samsung
provide them feeling of
security.
2