Understanding and Leading Change of Apple and Samsung
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Added on 2020-07-22
Understanding and Leading Change of Apple and Samsung
Added on 2020-07-22
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Understanding and LeadingChange
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Comparison of different organisations and impact of change on their strategies andoperations....................................................................................................................................1P2. Internal and external drivers of change which affect leadership, team and individualbehaviour.....................................................................................................................................3P3 Evaluations of measures for minimising negative impacts of change on organisationalbehavioural..................................................................................................................................5Task 2...............................................................................................................................................6P4 Different barriers for change and how they influence on leadership decision-making.........6Task 3 ..............................................................................................................................................8P5 Different leadership approaches for dealing with change in organisational contexts............8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONChange is concern with those system that stimulates the resistance and challenge topeople for their habits, behaviours, values and beliefs etc. so it consider the discipline whichsupport to an individual in adopting various kinds of changes through proper guidelines as howthey prepare, equip as well as accept the changes or challenges for achieving predeterminedgoals and objectives. In other words, change management is defined as the adoption of tools andtechniques with making strategies for utilisation of available resources so that organisation canbecome successful (Alkahtani, 2011). This report is based on two big organisations that areApple Inc. and Samsung Group. Both are multinational companies and deal with severalelectronics as well as telecommunication industry. This assignment will define manyenvironmental factors which help in bringing several changes and affect the business operations.Some measures are there that support in reducing all negative impacts due to changes of the firm.Barriers can occur which directly influence the process of decision-making. Leadershipapproaches are also applied to deal with those changes and make successful organisation. TASK 1P1. Comparison of different organisations and impact of change on their strategies andoperationsChanges considered various organisational policies, procedure, rules, regulations andmany more that must be require for making company effective and achieve its goals or targets.These changes are done according to environment so it is depends on the environmental factors.Apple and Samsung, two big organisation and they have to consider these forces for makingpositions in the market (Anderson and Anderson, 2010). They both make effective and efficientstrategies for market survival. Apple always focus on adopting new technologies and innovativeideas for attracting more customers and building a strong image among competitors. There aresome major effects on the organisation such as:Apple Inc.It is an American multinational technology company and its headquartering is inCalifornia. This firm is design, develop and sells computer software, consumer electronics,online services. It was found by Steve Jobs, Steve Wozniak and Ronald Wayne in the year ofApril 1976. It is selling various products such as Macintosh, iPod, iPad, iPhone, Apple Watch,1
TV, etc. and its services are Apple store, iTune, iBook, iCloud and many more. According to thedata of 2017, this company has generated the revenue approx. US$229.234 billion. There arearound 123,000 employees working and trying to attain its set targets and objectives as well asachieve competitive advantages. Samsung GroupIt is a South Korean multinational conglomerate and its headquartered in Samsung town,Seoul. It was found by Lee Byung-chul in the year 1938 from a trading company. This companyentered the electronics industry in 1960 and it has increased activities and electronics at globallevel as mobile as well as semiconductors has become income source (Bingham and Main,2010). It is selling various products and services such as apparel, electronics, telecommunicationequipment, home appliances, information communication technology, retail and medical health,etc. This company generated the revenue approx. US$ 305 billion according to latest datarecords. It has the 6th highest global brand value as of 2017. There are around 489000 employeesworking and its divisions among various sectors are Samsung electronics, C&T Corporation, lifeinsurance, fire & marine and many other.Both companies focus on adopting new technologies and make strategies for makingorganisation effective in competitive environment. They are giving a strong competition to otherfirms as well as to each other in the market. There are various differences in between Apple andSamsung such as:StrategiesAppleSamsung Price Its pricing strategies are based onproducts and services from RM199until RM7999. Customers are awarethat Apple's product so expensivebecause of good quality and technologyso that price will be higher.They also use various pricingstrategies as they make price fortheir product; Samsung galaxy S IIfor RM1499. They manufacturegood quality of products and useeffective technology so that theirprice will also be higher. Products There are various products and servicesof Apple such as iPod shuffle andnano, iPad, iPhone and Mac book.Customers are satisfied from theseIt is selling several products andservices in the market such asSamsung galaxy series, televisions,computer products, home2
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