UNDERSTANDING AND LEADING CHANGE.

Running head: UNDERSTANDING AND LEADING CHANGE
Understanding and leading change
Name of the student
Name of the university
Author Note:

2
UNDERSTANDING AND LEADING CHANGE
Table of Contents
Introduction......................................................................................................................................4
P1.....................................................................................................................................................4
Change in Business Context........................................................................................................4
Two Approaches to Change.........................................................................................................5
Types of organisational change, structure, organisation and technology:.......................................6
Organisation wide-change:..........................................................................................................6
Transformative changes:..............................................................................................................7
Personnel change:........................................................................................................................7
Drivers of change PESTEL and SWOT:.........................................................................................8
SWOT of Apple:..........................................................................................................................8
P2.....................................................................................................................................................9
Evaluate the ways in which internal and external drivers of change affect leadership, team and
individual behavior within the organization................................................................................9
P3...................................................................................................................................................11
Evaluate measures that can be taken to minimize negative impacts of the change on
organizational behavior.................................................................................................................11
Recommendation of a Solution to implement Change Successfully.............................................14
References......................................................................................................................................16

3
UNDERSTANDING AND LEADING CHANGE

4
UNDERSTANDING AND LEADING CHANGE
Introduction
Organisational changes are the outcomes of the factors or drivers of changes and have
significant impacts on the organisational strategies. Cummings and Worley (2014) mention that
the external environmental factors like political changes, competitive strategies of the
competitors, especially the strong competitors and customer preferences necessitate business
organisations to change their modus operandi to adapt to the changes. Similarly, internal factors
like change of leadership styles and management decisions are also responsible for necessitating
organisational changes. Organisational changes irrespective of their backgrounds have strong
effects on the organisational strategies. The management have to play the role of change leader
to initiate the process but eventually require the support of lower level employees as well to able
to implement the change process.
The aim of the paper would be exploring the process of organisational changes with the
help of Burke-Lewin’s change model. Then the author would go on to apply the model to
uncover how Apple manages organisational changes to introduce innovative products in the
market. The paper would also consider Samsung Electronics Limited, the toughest global
competitor of Apple Inc.
P1.
Change in Business Context
The companies operating in the modern business world must be willing to move along
with the times and adjust the operations of the business in response to the increased competition,
technological advances, stakeholder expectations and other kind of pressures. The change in the