Understanding and Leading Changes : Assignment

UNDERSTANDING AND
LEADING CHANGE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Introduction to drivers and impacts of change and how it affects organizational strategy.........1
P1.Different organizational changes that had impact on organization's strategy and operations
.....................................................................................................................................................2
Assessment of different drivers for change in organizations and types of organizational
changes affected..........................................................................................................................3
TASK 2............................................................................................................................................3
P2. Internal and external drivers of change affects leadership, teams and individual behaviors
in The British Red Cross Society................................................................................................4
P3. Measures to minimize negative impacts of change on organizational behavior of The
British Red Cross Society ..........................................................................................................5
TASK 3............................................................................................................................................7
P4. Different barriers for change and how they influence leadership decision making in The
British Red Cross Society ..........................................................................................................7
TASK 4............................................................................................................................................9
P5. Different leadership approaches to deal with change ..........................................................9
Evaluation of extent of leadership approaches to deliver organizational change.......................9
Critical evaluation of effectiveness of leadership approaches and models of change
management..............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Organizational change is the management theory that focuses on the changes of an
organization's strategies, processes, structures, stages models, product changes, technology and
culture which it undergoes in evolving process (Lawrence, 2015). Organizational change is
moving at an increasing pace in the global economy and due to latest advancements in
technologies, mergers, acquisitions, increased competition in international trade and commerce,
political and economical factors and customer perspectives are forcing organizations to undergo
transformations by embracing changes for its survival in the market. The report on understanding
and leading changes is prepared to understand the importance of large scale changes that impact
strategies and operations of The British Red Cross Society UK. British Red Cross Society is a
body of worldwide humanitarian network which was formed in 1970 and is a registered charity
organization in UK. The assessment will analyse the changes in British Red Cross that affects
behaviours within its operations and services along with recommendation of certain measures
that can be implemented to minimize negative impact with relevant models and theories.
TASK 1
Introduction to drivers and impacts of change and how it affects organizational strategy
Strategic guidance to process of innovation is mandatory for organization to develop firm
into a learning platform which is continuously expanding its ability to create organizational
change through continuous learning that will enable it to survive in the changing business
environment by fulfilling potential needs. Internal and external forces of changes are the major
drivers that affects organizational strategies of organizations (Clarke and Persaud, 2011). Internal
forces are factors or elements that organization has control like the resources, capabilities,
inventions, desires etc. Whereas external factors are those which are beyond the control of an
organization that are not easy to manage that includes elements like economics, politics,
legislations, customers, competitors, investors, technology etc. Adapting and embracing these
change requires organizational changes that includes various management issues (Managing
change in organizations, 2013). Organizations need to implement various approaches and
models or strategies to adapt to these changes that have a serious effect on the organisation.

Compare ways in which change impacts on The British Red Cross Society's strategy and
operations
P1.Different organizational changes that had impact on organization's strategy and operations
Organization change occurs when an organization makes transition from its current state
to planned future situation that involves process of planning and implementing changes entire
firm to reduce employee resistance and cost while maximizing effectiveness of innovative
efforts. Organizations experiences various positive and negative effects in its strategies and
operations when undergoing strategic transition of organizational changes (Bingham and Main,
2010). The various organizational changes adopted by organizations in UK are as follows:
British Airlines is the largest airline of UK, which was created in 1974 from BEA,
BOAC, North-east Airlines and Cambrian Airlines with 215 aircraft's and 50,000 employees
which was oversized. The oil crisis of 1970 contracted their large customer base and its huge
staff resulted in financial losses. It had to develop a reputation for services due to the crisis as it
identified that organization was operating inefficiently and were wasting valuable resources.
Inefficient and inadequate administration and governing processes forced British Airways to
implement change as it was the driving factor that affects the organisation directly in its
operations and activities. The change influenced organization to adopt a new organizational
structure where non performing and low productive employees were replaced with skilled and
talented individuals. British Airways as a part of its organizational restructuring changed their
policies, procedures, rules, regulations and situations according to their changed objectives ,
mission and vision. British Airways restructured their organization entirely as the reorganization
was necessary to increase profits by reducing workforce to 39000. The organizational change
focused on eliminating unprofitable routes and modernisation of fleets and it reported highest
profits in its industry by 1984 (3 EXAMPLES OF ORGANIZATIONAL CHANGE DONE RIGHT,
2017). The restructuring process of the entire organization was to prepare the firm for upcoming
changes even in the employee backlashes and negative issues on lay-offs the management
always communicated frequently and effectively to manage change. Need for structural
reorganization was necessary in British Airways due to the lack of operational efficiency,
employee turnover and unprofitable routes and low performing flights services and fleets that
were removed with an aim of achieving higher profitability. British Airways followed an