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Understanding and Leading Change of TESCO

   

Added on  2020-07-22

13 Pages4051 Words51 Views
Leadership ManagementDesign and CreativityHigher Education
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UNDERSTANDINGAND LEADINGCHANGE
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Comparing two different companies and impact of change on their operations and strategy.....................................................................................................................................................1P2 Analysing of drivers of internal and external factors modifications which affect leadership,individual and team behaviours within an company...................................................................3P3 Measures taken to minimise negative impact of behaviours on companies changes............4TASK2.............................................................................................................................................6P4. Different barriers for change and the way they influence leadership decision makingprocess ......................................................................................................................................6P5 Explain various leadership approaches to deal with change at work place ...............7CONCLUSION................................................................................................................................9REFRENCES.................................................................................................................................10
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INTRODUCTIONChanges is a very import factor for an organisation. This is a process of causing afunction, activity or things to become different compare to present and past situation. Throughchange, company has upgraded their performance and increase profitability for long period oftime. Today in the modern world, technology has rapidly changed with time and so, it isnecessary for a firm to adopt change at workplace. New technology innovation, deregulation ofmarket and demographical change are compulsory for an organisation that enhances leadershipqualities and skills so firm carry on their work in right direction. TESCO is a Britishinternational retail firm with having its headquartering located in Welwyn Garden city, UK.TESCO has 2500 stores in all over 12 countries (Bender, Mann and Olsen, 2011). Primark is aretail store located in Dublin. They have run their business activities with 350 stores in all overUK cities. Change is the process to enhance overall productivity of employees and gaincompetitive advantage in market place. In this report, different strategies of change and variousleadership approaches are explained as well.TASK 1P1. Comparing two different companies and impact of change on their operations and strategyChanges in an enterprise contains necessary procedure change, terms and policies, whichis require to face the competition by utilizing development opportunities of market. Many firmsand their team’s members are facing rapidly changes in whole operations of business becauseopportunities of market had increased globalisation for their revenue and growth. Managers andleaders of a firm are having abilities of managing changes and meeting shareholder’s needs. TESCO is successful and its main target is to earn loyalty of customers by adding value.Firm uses strategies to expand and drive growth in the market of international are, “strategies ofoverseas are ambitious and services are delivered online successfully”. Competitor in thisdomain is Primark which is having involvement on a same industry with a same product.Primark main mission is to give rich and high clothes quality. Enterprise are using strategies forsecuring its position in retail industry are, “determine product and cost leadership” (Brundrettand Duncan, 2011).TESCO and Primark are having their own strategies to affect their customers for being asuccessful retailer of international market. The external factors are having impact on changedstrategies. The below table discussed about impact of change in both organisations as: 1
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STRATEGIES TESCOPRIMARKTechnologyIt has roll-out their technologyacross estate is tap and tag forcustomers to get their receiptsin a digital way as TESCO isusing a latest firm technologiesand promotional strategies forproducts of markets. They are using a store ofNewcastle for that they areusing a screens of video. Thiscompany is not using theirtechnology advanced as havinga tool of promotional of theirservices and product havefocus on its area. Strategies of porter'scompetitiveCompetition market is veryintense which influenceindustry of firm negatively, soenterprise needs should focuson its area for gaining anadvantage of competitive levelin an effective manner (Byand Burnes, 2013). By cost leadershipimplementation and strategiesdifferentiation of it willprovide an advantages ofcompetitive in a very effectiveway. PriceProduct price are offered byfirm are so low-priced and fairto all middle level population. Price of this firm are higher ascompared to others sectors ofretail because they areproviding quality of theirmaterial at a high level fortheir products. Objectives of businessSatisfaction of customers is animportant objectives ofTESCO. For being in sustain in marketand profitable are having theirenterpriseimportantobjectives. Changes in external factorsFirm’s management are doingchanges in their systems as pergovernment legislations. This firm are bringing changesonly on bases of customers andexception of their choices arenot affected by the factors of2
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