SWOT and PESTLE Analysis Assignment (Doc)

   

Added on  2021-02-21

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UNDERSTANDING ANDLEADING CHANGE
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Table of ContentsINTRODUCTION...........................................................................................................................1Part 1................................................................................................................................................1Drivers of change.........................................................................................................................1PEST and SWOT analysis..........................................................................................................3Impact of change upon the organisation's strategy and operations-............................................4Way in which change impact leadership, individual and team behaviour...................................5Application of model of change...................................................................................................6Part 2................................................................................................................................................6Overview of Golden Winder........................................................................................................6Applications of Force filed analysis determining opposition and support for change................7Different barriers to change and how they influenced decision making and leadership. ...........8How the change accomplished and how successful was it for Golden Wonder..........................9Advantages and disadvantages of various leadership approaches dealing with change..............9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONChange in inevitable with the changing world and its trend. Thus it become necessary foran organisation to understand the change within the organisation and take an appropriate step inorder to manage the change. The report is based on the a case study of two differentorganizations.(Espedal, 2017). The report will cover an introduction to drivers of change, as wellas use of pest and swot analysis for understanding change. It will also include that how thischange impacts the organisation leader and management. The force field analysis has also beenused. The report will also highlight advantages and disadvantages of various approaches.Part 1Drivers of changeThese are those factors which brings about changes in the overall business, they can beinternal as well as external. In highly innovative organisation the main reason behind corporationadopting the several changes in time to time is to make a strong market share and increase globalproductivity. For maintaining company's Leadership in market so that the employees develop skillsand practical knowledge and work efficiently, company uses various creative strategy andplans(Neumann, James and Vince, 2019). Company can uses these drivers to change the organisation structure. Firstly, By focusingon approaching New Technologies and invest in large scale in big projects to enhance theprofitably of the organisation.As the customers trends the new photographic Expertise and experience is increased andmodified according to requirements of public. Here, if the Company offer two products-analogue and digital and both products have great market leadership but the needs of thecustomer differ according to their requirements. For example- digital technologies helpsin hospital radiologists in a advance way. By which can use X-ray images in a sharpenedway and also can share to other hospitals for expert analysis at immediately.Highly focused on Innovation in organisation can lead to grow towrds heights bysatisfying the needs of customers(Yrjölä and et.al., 2019). According to change in themarket place consumers generally prefer take-away and convenient and handy productsand this company works accordingly.1
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In a present scenario people concern about healthy eating. The consumers take muchinterest in the perfect nutritional value content of food. Company take this changes asOpportunities and launch various effective products.Effects on organisation strategy-To deal with unexpected or sudden changes Organisation has to develop the plans andstrategy in regard to new technology, innovation, etc. in the operationsl systems. It affects thecompany's growth can be found out by making an effective research and development teamwhich can help in estimating competitor's strategy and next step for increasing share in thetargeted market.Overview of the Organisation case studies-Agfa- Gevaert group mainly operates in analogue and digital imaging systemin threesections. Firstly, Consumer imaging for manipulating and processing photographs the analogueand digital technologies are adopting by company. Second is, Graphic system such as electronicsystem for graphic industries and third is Technical imaging. Agfa is a high innovative company and with its excitement, skills and willingness to workit achieves a great leadership in its field. For maintaining market leadership organisation'smanager focused on many future possibilities like the company's position in the market,Company also concern about how much competitors present in the market and their whichtechnologies affects us, the next step of the organisation, how will switching to new technologiesmaximise the companies benefits and expertise the employees as well. Company has a main motive that meet the customers various needs by Large scaleinvestment which can be done by effective employees with skills and practical knowledge forwhich proper training will be granted(Wylie and et,al., 2017).Golden Wonder produces and develops the products such as snakes, grooves, salted andflavours crisps etc. It is a market oriented company and achieve a great position in competitiveworld. Golden Wonder company analysis the market changes in snakes and crisp market andrespond this changes accordingly.Today, people being very conscious about healthy eating and their needs and demandschanges very quickly. For this company have to required advance market research,implementation of best technologies and healthy investment in product research anddevelopment. 2
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