Leadership and Change Management

This report discusses the internal and external drivers that affect leadership, team, and individual behavior within Volkswagen and Ford organisations. It also explores ways to reduce negative impacts of change on organizational behavior. Furthermore, it highlights critical problems faced by Volkswagen during change and suggests strategies for resolution.

Understanding and Leading
Change

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Comparison of various organisational examples and its impacts of change on the
organisation's strategy and operations....................................................................................1
P2 Evaluation of the ways of internal and external drivers of change affect leadership, team
and individual behaviours within Volkswagen and Ford group.............................................4
P3 Evaluation of measures which can minimise the negative impacts of change on
organisational behaviour........................................................................................................5
TASK 2............................................................................................................................................8
P4 Various barriers for change and ways to influence leadership decision making in
Volkswagen............................................................................................................................8
TASK 3............................................................................................................................................9
P5 Different types of leadership approaches and models of change management.................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Leader is the key drivers of change and they play the most significant role in preparing
people to complete the different activities and operations., other than that they lead people
through the skills and abilities of leadership. One of the important purpose of this report is to
prepare the companies to examine, plan and deliver organisational change. With help of this unit,
organisations will be able to examine suitable and timely interventions required the different
benefits and then decrease the risk of organisational change. The present report is based on
Volkswagen and Ford organisations which are the largest chain auto mobile companies in the
market. Volkswagen is the founding and key member of the Volkswagen group, a large
international corporation in charge of multiple car and truck brands. Ford introduced methods for
large scale manufacturing of cars and large scale management of the industrial workforce. In this
present report, impacts of change on the organisation's strategies and operations are covered.
Along with this, effect of the internal and external change on the leadership, team and behaviour
within Volkswagen and Ford and ways to minimise negative impacts of change are discussed.
Other than that, in this report different types of barriers, its influences and leadership approaches
are covered.
TASK 1
P1 Comparison of various organisational examples and its impacts of change on the
organisation's strategy and operations
Volkswagen and Ford are the biggest auto mobile brands in the market, which are
providing effective services to their valuable customers. They are using different types of
strategies, planning and approaches to maintain operational work in the company. In order to
achieve the goals and targets of the business, they regularly change their strategies, analysis
methods and technologies. As both the companies want to increase efficiency, customer
satisfaction and profitability of the business, brand value and faith or loyalty of the entire
customers. Comparison the examples of change of Volkswagen and Ford and its impacts on the
organisation's strategy and operations are given below:
Change in Volkswagen and Ford: -
Technical changes:
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Both Volkswagen and Ford are the largest and popular auto mobile company in the
industry. They are providing their products and services globally. In addition, they want to
increase the satisfaction of customers and for better result, they changed the strategies of the
marketing management. To improve their market share, they must take into the consideration a
better technical innovaton or the measure to improve the productivity and profitability. It will be
the part of the company strategy and marketing management plays the most important role in the
organisation (Fraser and Mazanec, 2018). In order to achieve faith and loyalty of the customers,
they can change some policies and planning in their marketing management. One of the major
important objective of this change is that they want to expand their business in more areas of the
world. Along with this, there are different types of departments in the organisation and they want
to provide them with some better training sessions and development programs for improvement.
In order to get more improvement in the employees effiecieny, they need to make change in the
training or learning sessions and development programs which are provided by Volkswagen and
Ford management.
Although these both changes are very hard to implement, but with the help of entire
department and employees, they can be successfully adopted to accomplish the tasks of the
organisation. Moreover, company has numbers of leaders and with the help of them, the
management can make changes in the cited firms. Marketing management and training session
department will play the most significant role in success of the organisation (Archer, 2015). If
the customer is satisfied with the services and venture of the business, then Volkswagen and
Ford can sell more of their products and services and earn more profitability from the business.
Satisfaction of the customers is the marketing term where marketing management measure and
evaluate the way in which products and services are being provided to the customers in order to
cater their requirement and wants.
Impacts on the strategy and operations of Volkswagen and Ford: - Strategic plans are
important for any enterprise and they are never really complete. Volkswagen and Ford are
required to change their marketing management strategies and training session planning in their
company, to have the following internal and external impacts as given below:
Internal impacts: - The internal environment can affect strategic planning efforts. With the help
of some effective marketing strategies, company can able to provide their better services to the
customers. New strategies of the marketing management can affect profitability and revenues of
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the business. Along with this, it will be very easy for the employees to promote the products and
services to the customers. Moreover, with the help of effective training session, they can able to
increase knowledge, information, skills and abilities in their employees (Different types of
leadership approaches, 2018). For example, the firms can opt for the business expansion strategy
which will help the firm to meet the requirements of the company's and the customers in a better
way.
External impacts: - Marketing planning can be affected by different changes in the external
environment in which business operates. With the help of new marketing strategies, new
competitors moving into the market and existing competitors leaving the market. The external
environment also can also effect the market plan and the strategies of the organisation. Other
than that, through change of the marketing planning and strategies, they are able to provide more
effective services to the organisation and increase the brand value in the market (Miller and
Jackson, 2017). Moreover, one of the important impact is that employees are able to provide
effective services with the help of new training session provided to them. Along with this, they
can able to maximise the return on investment on all the sales and marketing investment of the
organisation. New training session can affect the customer relationship, however they are able to
make collaborative customer's relationship management in the company. One of the another
important impacts are as they can able to increase market value, customers satisfaction, brand
value and loyalty and faith of the customers.
The Ford and Volkswagen are providing the large numbers of products and effective
services to the customers. They want to establish their business ion the global scale. In order to
update new technologies and change in some software, they will analyse the new technology of
the competitors or another companies. There are different types of similar organisation in the
market and their technologies are much better from the cited firm, however they changed the
technologies in the company in order to achieve the goals and objectives of the business
(Barriers to organisational change, 2018). For example, the firm can opt for the better GPS
location system for its cars to attract the customers.
Impacts of change on the strategy and operations: - The cited firms will change their
technology for the better result in the business. With the help of new technologies, they can beat
the competitors who are providing the same products and services to the customers. Its impacts
are given below: -
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Internal impacts: - Technology is most important tool of the company and it plays the most
significant role in success of the organisation. With the changes in technologies, their operation
management can be affected in positive and negative way. In the good or positive effects, they
will be able to manage entire information and data at a secure place but the bad or the negative
impact of this technology is that the employee's will need more time to learn new technologies
and software to work art the work place. Along with this, it’s affected on the time management
of the employees and their productivity (Lawson and Leinonen, 2015).
External impacts: - When the technology will be changed, it will be affecting the profitability
and revenues of the business. With the help of new technology, company can be able to beat its
competitors in the market. Along with this, through new effective technological changes in the
company, they will be able to provide better services to the customer's in the market. Moreover,
this will increase the customer's satisfaction, loyalty and faith towards the company.
P2 Evaluation of the ways of internal and external drivers of change affect leadership, team and
individual behaviours within Volkswagen and Ford group
In an organisation like Volkswagen and Ford, there will be many external and the internal
factors that will lay a very deep impact on the various changes related to the leadership, team
working and the individual behaviour of the employee's at the workplace of the cited firms.
There are various drivers that lay a very deep impact on the occurrence of the change in the
organisation. Some major internal and the external drivers that have an impact on the
organisation are as follows:
 Technological capacity: The leaders will look after the advancement and changing of
the technical aspects of the organisation to improve the operational capacity of the
company. They will coordinate with the management of the firm to identify and adopt the
various measures that helps the organisations to improve their productivity and
profitability. Besides this, they will guide the teams under them to take the effective
measures to adopt the effective technical measures in the organisation. This will also lay
a deep impact on the behaviour of the individual employee's by giving them, a positive
knowledge of the latest technologies and enhance their confidence level.
 Organisational culture: The work culture of the organisations will lay a deep impact on
the leadership. The leaders at the organisation will lead to build the better work culture in
the company. Besides this, the various teams working at the Volkswagen and Ford will
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also contribute in the better growth of the organisational culture of the company. This
will lay an impact on the behaviour of the individual employee's as the positive work
culture will motivate them to work with more efficiency and dedication.
 Financial management: It is one of the most important internal driving factor that
impacts the organisational performance of the company. The organisation must look after
effective leadership which will take the efficient measures to take into the consideration
various measures of the effective financial management in the organisation. The teams
will help the leaders to implement the effective measures of the financial management in
the organisation.
Besides this, the certain external factors that affect the operations of the company and the
leadership, teams and the individual behaviour are as follows:
 Economy: The change in the economic condition will lay a deep impact on the
organisation. The leaders will look after any sort of the economic changes that are been
taken into the consideration by the company and will guide the various teams at the
company to meet the requirements of the economic changes that takes place in the
market. This will have a deep impact on the individuals.
 Competition: The market competition is the major external driver that will lay a deep
impact on the operations of the company. The leadership of the Volkswagen and Ford
will look after the effective measures to meet this competition and will work to motivate
the teams to meet the competitive requirements. The rise in the competition will laya
deep impact on the individual employee's.
 Customer's Satisfaction: This will impact the operations of the company and is largely
dependent on the measures that are been taken by the leadership and the team members
and even individual employee's. The leaders at the organisation will look after the
effective efforts that will impact the customer satisfaction. The teams will follow various
measures to affect the operations of the company and provide the customer's with better
satisfaction level.
P3 Evaluation of measures which can minimise the negative impacts of change on organisational
behaviour
Change management is the process that businesses used to implement significant changes
to the company (Reeves and Nordquist, 2017). While the system attempts to minimise the
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negative effects, employees and management can have some troubles with the change. Through
this change, they can get some negative effect, however ways to minimise the negative impacts
are given below:
Negative impacts: -
 Employee resistance
 Expense
 Lack of support and failure
 Morale
 Increased time away from work
 Loss of loyalty
 Mental stress
 Team and time management
These are the most critical negative impacts of the change in the organisations. Through
it, they can no able to maintain the brad value in the market, if they will use some measurement
tools, then they will be bale to reduce the negative impacts from the business. Some effective
ways to reduce negative impacts are given below:
 They should make some effective plan for the change, so they can able to reduce the
negative impacts on organisational behaviour. With the help of analysis, they can
measure the negative impacts and minimise it, however it will be the best way for this
task.
 In order to successfully implementation on the marketing strategies, they can use some
models and approaches, so they can easily prepare the marketing strategies for the
company. Along with this, with the help of new marketing strategies, they can reduce
some another negative impacts of the organisational behaviour (Kuipers and Groeneveld,
2015).
 In order to reduce expense in the company, they should provide the training session
according to requirement in the employees, so only the people can get the training who
need the most. Moreover, training session plays the most significant role in success of the
organisation, however, they should increase their budget on this factor of the business.
 They should provide training about the entire marketing strategies, so on the one place,
numbers of employee can get the new information about strategies of the marketing.
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 When they changed their technology, they required more fund and investment for it and it
is one of the critical impact on the organisational behaviour. However, with the help of
different types of source of funding, the can borrow the fund and change the technology
in the system of the organisation.
 According to new changed technology, employees are not able to understand and run the
new software in the company, so they should provide the training of technological
methods to their employees. Along with this, they need more time to understand the
techniques of the technological methods, so they should create the helping behaviour in
all employees of the company (Byers, 2015).
 Volkswagen and Ford can utilise some more effective studies, theories, and models to
minimising the negative impacts. Along with this, with the help of models and theories,
they can able to make procedures more effective and efficient.
Burke-Li twin model to evaluate the organisational response to change: - The most
dominant factor that triggers organisational change is the external environment. This change
company's mission, leadership, individual behaviours, culture and operating system of the
organisation. This theory gives the effective planning to manage the change in the company.
Through this model, 12 key dimensions are identified and bring about the series of changes in
the structure, culture, and management system of the company. These all dimensions are affect
to the individual behaviours, because these are based on the motivational factor. With the help of
dimensions, company can able to make change with the effective motivations. All the affecting
areas put together affects the motivation level of the individual in the business, which in turn
impact the entire performance. This model is based on the another factors which are the most
beneficial for the company. According to this factor, include the interaction with one another,
helping, and understanding each other. Through these factors, employees can able to help each
other at their work place.
Through this model's dimensions company can improve numbers of factors of the
organisation (Perez and Wise, 2017). In the 12 dimensions of these models, they include the
external environment, mission and strategy, leadership, management practices, work unit
climate, tasks and skills, organisational culture, structure, systems, individual values and need,
motivation level and individual and overall performance. If Volkswagen and Ford use this model
and its dimensions, then they get the amazing results from it. Along with this, it is the most and
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very important model to the organisational change. With the help, of this model and its
dimensions they both companies can able to make successful change in the organisation. This
model provides an effective strategy to handle organisational change, but its effectiveness is
subject to how well each of the 12 dimensions identified by it are explored an put to use,
however Volkswagen and Ford group should follow the 12 dimensions of this model in their
business.
TASK 2
P4 Various barriers for change and ways to influence leadership decision making in Volkswagen
Barriers will always create a gap in recommended and current practices, eventually
having a negative effect on the daily production procedures of Volkswagen. In order to achieve
the goal ad target of the business, they changed some marketing strategies and training sessions
in the organisation. One of the critical factor of the change is the barriers. Some critical barriers
and ways to influences leadership decision making are given below:
Lack of employee involvement: - When company change their marketing strategies, then some
employee are not able to involve in the change, because they have not sufficient knowledge and
information about it. However, they should select the leader or manager for this task, so they will
help to employees for involvement in the change. With the help of involvement of the employees
a leader can easily make their decision in the company (Guidroz and Albu, 2015.).
Lack of leadership: - This is required to inspire and engage employee's energies as well as to
keep relentlessly moving forward. This is one of the critical barrier of the change, because
through it, a leader can not able to take effective decision in the company, however, they should
provide appropriate training to the leaders.
Lack of focus and strong project management of the change: - No accurate accountabilities
and inter dependencies between roles and it affects the decision of the leader, so they should
focus on the strong project management of the change.
Force field analysis: -
The tool is useful for preparing decisions by evaluating the forces for and against a
change, and for communicating the reasoning behind the decision. It is one of the best analysis
method of the change in the company. According to this analysis company should follow the
given steps:
Step 1: - Describe the proposal plan for change.
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Step 2: - They should identify the forces for change.
Step 3: - Leader should have the knowledge about the force against change.
Step 4: - Assign scores.
Step 5: - Analyse and apply.
TASK 3
P5 Different types of leadership approaches and models of change management
Volkswagen should use some effective following leadership approaches:
Autocratic leadership approach: - According to this leadership approach, leader holds all
responsibilities and authority of the management. Along with this, manager can take the decision
without permission of higher management because they provide the authority to taking a
decision.
Strategic leadership: - The strategic leader help team members when they need for some hard
task. Moreover, they fill the gap between the requirement of new possibility and need for the
practically by giving the prescriptive set of habits (Hu and Bowman, 2016).
Laissez faire leadership approach: - In this approach of leadership, manager provide the
authorities to the employees, so they can able to take decision according to situation or when
they need to make decision. It is the most important leadership approach, because through it,
employee can take the decision. Along with this they doesn't need to take permission on daily
basis decision.
CONCLUSION
In the present report, it has been recognised about Volkswagen and Ford companies’
effective change and its impacts on the organisation's strategy and operations. Along with this, in
the present report, it is concluded about the internal and external drivers change affect leadership,
team and individual behaviour within the Volkswagen and Ford organisation. Other than that, it
is concluded about the ways which can reduce the negative impacts of change on the
organisational behaviour. Moreover, in the present report it is also concluded that Volkswagen
faces some critical problem in change and they have power to resolve and reduce the entire
barriers a problem in the change of the organisation behaviour.
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REFERENCES
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Wiley & Sons.
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Transforming Care The Nurse’s Role in Coordination of Care and Transition Management.
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Reeves S. and Nordquist, J. 2017. Power and resistance: leading change in medical education.
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<https://www.torbenrick.eu/blog/change-management/barriers-to-organizational-change/>
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