Understanding and Leading Change Essay of Volkswagen and Ford

Understanding and Leading
Change

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Comparison of various organisational examples and its impacts of change on the
organisation's strategy and operations....................................................................................1
P2 Evaluation of the ways of internal and external drivers of change affect leadership, team
and individual behaviours within Volkswagen and Ford group.............................................4
P3 Evaluation of measures which can minimise the negative impacts of change on
organisational behaviour........................................................................................................5
TASK 2............................................................................................................................................8
P4 Various barriers for change and ways to influence leadership decision making in
Volkswagen............................................................................................................................8
TASK 3............................................................................................................................................9
P5 Different types of leadership approaches and models of change management.................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Leader is the key drivers of change and they play the most significant role in preparing
people to complete the different activities and operations., other than that they lead people
through the skills and abilities of leadership. One of the important purpose of this report is to
prepare the companies to examine, plan and deliver organisational change. With help of this unit,
organisations will be able to examine suitable and timely interventions required the different
benefits and then decrease the risk of organisational change. The present report is based on
Volkswagen and Ford organisations which are the largest chain auto mobile companies in the
market. Volkswagen is the founding and key member of the Volkswagen group, a large
international corporation in charge of multiple car and truck brands. Ford introduced methods for
large scale manufacturing of cars and large scale management of the industrial workforce. In this
present report, impacts of change on the organisation's strategies and operations are covered.
Along with this, effect of the internal and external change on the leadership, team and behaviour
within Volkswagen and Ford and ways to minimise negative impacts of change are discussed.
Other than that, in this report different types of barriers, its influences and leadership approaches
are covered.
TASK 1
P1 Comparison of various organisational examples and its impacts of change on the
organisation's strategy and operations
Volkswagen and Ford are the biggest auto mobile brands in the market, which are
providing effective services to their valuable customers. They are using different types of
strategies, planning and approaches to maintain operational work in the company. In order to
achieve the goals and targets of the business, they regularly change their strategies, analysis
methods and technologies. As both the companies want to increase efficiency, customer
satisfaction and profitability of the business, brand value and faith or loyalty of the entire
customers. Comparison the examples of change of Volkswagen and Ford and its impacts on the
organisation's strategy and operations are given below:
Change in Volkswagen and Ford: -
Technical changes:
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Both Volkswagen and Ford are the largest and popular auto mobile company in the
industry. They are providing their products and services globally. In addition, they want to
increase the satisfaction of customers and for better result, they changed the strategies of the
marketing management. To improve their market share, they must take into the consideration a
better technical innovaton or the measure to improve the productivity and profitability. It will be
the part of the company strategy and marketing management plays the most important role in the
organisation (Fraser and Mazanec, 2018). In order to achieve faith and loyalty of the customers,
they can change some policies and planning in their marketing management. One of the major
important objective of this change is that they want to expand their business in more areas of the
world. Along with this, there are different types of departments in the organisation and they want
to provide them with some better training sessions and development programs for improvement.
In order to get more improvement in the employees effiecieny, they need to make change in the
training or learning sessions and development programs which are provided by Volkswagen and
Ford management.
Although these both changes are very hard to implement, but with the help of entire
department and employees, they can be successfully adopted to accomplish the tasks of the
organisation. Moreover, company has numbers of leaders and with the help of them, the
management can make changes in the cited firms. Marketing management and training session
department will play the most significant role in success of the organisation (Archer, 2015). If
the customer is satisfied with the services and venture of the business, then Volkswagen and
Ford can sell more of their products and services and earn more profitability from the business.
Satisfaction of the customers is the marketing term where marketing management measure and
evaluate the way in which products and services are being provided to the customers in order to
cater their requirement and wants.
Impacts on the strategy and operations of Volkswagen and Ford: - Strategic plans are
important for any enterprise and they are never really complete. Volkswagen and Ford are
required to change their marketing management strategies and training session planning in their
company, to have the following internal and external impacts as given below:
Internal impacts: - The internal environment can affect strategic planning efforts. With the help
of some effective marketing strategies, company can able to provide their better services to the
customers. New strategies of the marketing management can affect profitability and revenues of
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