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Understanding and Leading Changes Assignment

   

Added on  2020-06-04

16 Pages5429 Words110 Views
Understanding and LeadingChange

TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1TASK 1............................................................................................................................................1P 1 The impact of change in organisation strategies and operations......................................1P2 Ways in which internal and external drivers has affected leadership, team and individualbehaviour................................................................................................................................4P3 Measures taken to minimise negative impact of change in organisation..........................6TASK 2............................................................................................................................................7P 4 Different barriers of change and its influence in leadership decision-making.................7TASK 3............................................................................................................................................9P5 Different leadership approach in dealing with change......................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTION:Today's world is based upon creating and implementing change. Change management is acrucial part of every business as it helps in growth and development. It provides a platform forbusiness to adopt changes to grab opportunities. Change can be done in process, procedure orsystem. By implementing change employee efficiency is increases that leads to improvement inproduct quality and various other things. This report will indicate that how change in anorganisation affects its overall strategies and operations. It shows that how internal (SWOT) andexternal factors (PEST) enables business to implement change. In addition to this it analysesmeasures that can be taken to minimise impacts of change (Stocker 2014). Moreover, it showsdifferent barriers faced by organisation while implementing change and its influence onleadership style. At last various leadership approaches is evaluated to deal with change withinbusiness. For undertaking present assignment, organisations selected are Starbucks and costacoffee. These organisations belong to retail sector and are operating their business all over theworld. The existence of companies on global level requires frequent change management toidentify and fulfil customers demand. Thus, this report will show impact of change in theirstrategies and operations. TASK 1P 1 The impact of change in organisation strategies and operationsWhile implementing change an organisation has to face many difficult situations. Thiscreates a huge impact on business strategies and operations. It is also known as changemanagement as it refers to bringing change in procedures. In order to deal with change businessgoals and objectives are modified so that customers needs can be fulfilled. Implementing changein organisation can have a negative or positive impact on its culture. It entirely depends on howleaders and employees react and adopt these changes. (Meredith, Rosell and Davis 2016) Also, itis important to find out where change has occurred as it is of various types:- Types of organisation change- Structural- It is related to improve communication, duties , roles , etc. to ensure smoothflow of business operations. It occurs within organisation to reduce its structuralcomplexity. In this policy are modified to provide ease in operations. 1

Strategic- In this strategy are modified due to change in external factors. These factorsforces organisation to implement strategic changes. The goals and objectives aremodified to make product development or to improve its quality. Process- This change involves modifying process to improve business operations. Itbrings creativity and innovation in way of working of employees. This leads to increasein efficiency of working to achieve goals effectively. Generally, it helps in getting betterresults and goals (Benton and Visbal 2018).People- It is done to bring new talent in the organisation so that innovative ideas can begenerated and shared. This creates change in working of old ones as new talent bringsdifferent methods of doing tasks. It helps in encouraging innovation in businessoperations. In the given context of organisation it is important for Starbucks to bring change in itsloyalty program in order to retain their customers. Also, this changed helped in gainingcustomers trust to maintain its target base. It was done by implementing change in customersrelationship management (CRM). There main focus was to increase customer satisfaction so thatit is useful for building better brand image in the market. Also, to gain larger market share it wasnecessary to attract more customers through loyalty program. Furthermore, by taking feedback ithelped them to improve its product quality and services. It was essential for leader to implementnew policies. This change allowed Starbucks to modify their strategies and operations.Employees were now focused on improving services and taking customer feedback. Leadershipstyle was changed and they adopted democratic style. The entire process and system ofStarbucks was changed (Mathu and et..al., 2016). Moreover, their operations were providing easeto managers to directly deal with customers. There was major impact on employee behaviour asthey have to work according to modified operations. Also, strategies was developed to adoptchanges and implement them in work. Production system was renewed at global level. Thisreduced cost per unit and increased profits. Thus, an overall change was made to increasecustomer satisfaction. On other hand costa coffee due to increase in pollution costa coffee has to adopt newmethods of production. It was because they were using plastic in large amount which affected2

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