Managing a Impact of Change in Business
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Added on 2020-06-04
Managing a Impact of Change in Business
Added on 2020-06-04
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Understanding AndLeading Change
INTRODUCTION Understanding and leading change make participates meet their problems that come fromimplementing and initiating change. They will examine a change processes and a political,psychological and issues of organisation generate. Categorizing a different challenges andspecific problems are identify for initiators, recipients of change and implementers. Understandwhy initiatives changes are failed and dealing with resistance as well as finding factors ofsuccessful change. Company Pepsi and coca cola are a two premier global brands of consumers.Both are a most popular beverages of carbonated in the world (Doppelt, 2017). Companies are aspite of winning a wars taste of blind. Companies are targeting a same marketers. These bothcompanies intended to serve as a again creating drinks for fun, entertainment and parties. Bothhaving a little way of difference between a Pepsi and coke. They will discuss a managing aimpact of change, decision making of leadership and leading change. TASK 1P1. Impact on operations and strategy changes of Pepsi and coca colaChange: Changes happen in strategies and structure of organisation due to a environmentchanges of business. Present factors of environment of business are important drivers for changeshappen. It includes market tactics, competitors, culture, preferences of customers andtechnology, etc. There is a big impact of all these factors on a business activities on bothcompanies. They require to take care of different aspects of their sustainable development.Changes are accepted and they provide us a lots of opportunity to capture a larger share ofmarket and relations with customers for a long time. So, it is necessary for both the companies tofind out a strategies and changes. Two companies i.e. Pepsi and coca cola are operating their action of a business on aworldwide which is given as below:Pepsi: After 1961, organisation called as Pepsi. Organisation also manufacture a carbonated softdrinks. Many of varieties are provide by a organisation such as Pepsi zero sugar, diet Pepsi,Pepsi vanilla, crystal Pepsi etc. for competing with a coca cola and for capturing a large marketthey have make a new strategies and changes (Fullan, 2014).
Coca cola: It is a soft drink of a organisation which gives them a variety of products such ascoca cola diet, caffeine free coca cola, diet coke etc. Organisation products sold in 200 countriesor more than that and daily 1.8 billions soft drinks are consumed by consumers on daily basis allover a world. It is a largest organisation which is having a largest value of brand equal to googleand apple. Main competitors of a organisation is Pepsi which make coca cola think about thechanges and new operations and strategies.So, accept their changes and improve positions of both companies for introducing new strategiesand policies to increase their business.StrategiesPepsiCoca colaStrategies of pricing Pepsi is a soft drinkorganisation and having alargest competitors of cocacola in a market. To attract andcapture a consumers towardstheir product they also need todo the changes in a pricingpolicy. Decision of price isdecide through a productsprice as per competitors softdrink in a market. It enables tounderstand their capture ofconsumers and strategies(Hallinger and Bryant, 2013). Coca cola is a large brandhaving operations at a largestworldwide scale. Main aim isto maintain a quality of aproduct and giving them adifferent kind of product as perconsumers needs. Pricing is amain thing which effect salesof product of a organisation.Understand what consumershaving their needs and whatthey are ready to pay for theirproducts according to theirinterest of customers. It help inmaking a position and be withcompetition.Marketing strategies Its main promotional toolsused by management of Pepsifor capturing market likearticles, magazines andelectronic media etc. this helpto reach a worldwide to attractIt help in increasing of salesand profit of organisation.Promotion tools ofmanagement is newspaper andsocial media. It help inattracting youngster and save a
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