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Strategic Planning Assignment - Unilever

   

Added on  2020-12-09

15 Pages4515 Words446 Views
Business DevelopmentLeadership ManagementPolitical Science
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Understanding BusinessLandscapes
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Table of Contents1. INTRODUCTION.......................................................................................................................31.1 Background to company.......................................................................................................32.0 Current strategic Planning .........................................................................................................33.0 The Three Stage Approach........................................................................................................54.0 External Assessment .................................................................................................................64.1 External Factor Evaluation Matrix........................................................................................64.2 Competitive Profile Matrix...................................................................................................75.0 Internal Assessment...................................................................................................................95.1 SWOT...................................................................................................................................95.2 Internal Factor Evaluation Matrix.......................................................................................106.0 Strategy Formulation...............................................................................................................116.1 Alternatives Strategies........................................................................................................116.2 Porters Five Generic Strategies ..........................................................................................117.0 Strategic Analysis and Choice ................................................................................................127.1 Quantitative Strategic planning Matrix...............................................................................128.0 Conclusion...............................................................................................................................149.0 REFERENCES .......................................................................................................................15
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1. INTRODUCTIONIn present business scenario, to survive in the market as long is now become too difficultand challenging for the companies. To understand business needs is very important for theowners to make profit and maintained market sustainability. To gathered the competitive orbusiness landscape they need to conduct internal or external analysis in order to meet therequirements of the market as well as the company. Present study based on to understand thebusiness landscape of Unilever which is a British Dutch Transnational consumer goodscompany. Further, In the study will be discussing about the company current performance withtheir current data. Study also supported the critically analyse that how company's strategicplanning is effective or its impact on its performance as well. In the next segment of the research will be analyse the alternative strategies that helpfulto the company better performance and growth. Overall, study evaluated the company strategicplanning and its performance by evaluating the business environment. 1.1 Background to company.Unilever is the big transnational consumer goods company which is situated in UnitedKingdom. It deals with four segments of consumer goods such as Cleaning agents, BeautyProducts, Food and beverages and personal care products. Unilever is one of the eldest companywhich is now spreading in around 190 countries. Unilever owns around 400 brands with a goodturnover in 2017 was 53.7 billion euros. Some leading brands that company owns is Dove, Axe/Lynx, Knorr, Lipton, Lux, Sunsilk, Surf, Magnum, Rexona. Unilever company founded in 2September 1929 by the merger between Dutch margarine producer Margarine Unie and theBritish Soap Maker Lever Brothers.2.0 Current strategic Planning Unilever believes on the sustainability and equitable growth which is helpful to createlong term value for all the stakeholders. Company presented the recent company plan whichbased on Unilever Sustainable Living which is the new business model.On the other hand, Unilever also contributing or deliver growth to the benefits ofcommonplace (Andaleeb and Hasan, eds., 2016). The focus of the company should always on toenhancing the business, improving the wellbeing and health of the consumers, enhancing thelivelihood and diminish the environmental effects.
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Vision or the purpose behind the Model The main purpose behind Sustainable Living Model is to create world with naturalsurroundings to make consumer life healthier and happier (Bolton and Hannon, 2016). It will bemore helpful and effective in order to meet out the skills and leading development goals for thebetter development targets. Company believes on the long term goals which helps them tosustain in the market. They also believe in the consumer development due to uncertain the worldproblems. Blueprints for sustainable growthUnilever Sustainable Living Model Plan (USLP) is the direct way to get the sustainabilitygrowth in order to accomplish the purpose or goal of this present model. This proved thatcompany strategic planning is based on the sustainability and the needs and demands of theconsumers.Unilever Targets and goalsTo improving the consumerhealth and well being.To reducing the negativeenvironmental effectsEnhancing LivelihoodsIllustration 1: Unilever Sustainable Living Model(Source : About our strategy. 2019)
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