Marketing Recommendations for Woolworths

This assignment analyzes Woolworths' current marketing strategies and provides recommendations for improvement. It emphasizes the importance of incorporating audio-visual content, encouraging customer feedback, and utilizing infographics to enhance brand engagement and customer satisfaction.

Running head: BUSINESS MANAGEMENT
Business Management
Name of the Student
Name of the University
Author note

1BUSINESS MANAGEMENT
Executive Summary
The report helps in understanding the different usages of social media in different kinds of
organization. The organization that has been selected in this report is Woolworths Australia
as this supermarket is having their presence in Australia as well as in New Zealand. The
report helps in understanding the impact of the social media networks in different
communities.
The main aim and purpose of the report is to analyze the usage of social media by
Woolworths and impact has to be properly ascertained in order to make the business more
profitable in nature.
The conclusion of the report will help in understanding the impact of the social media on the
marketing of Woolworths. Social media has to be properly ascertained as this will help in
understanding the impact as well.

2BUSINESS MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Strategy of Woolworths.............................................................................................................4
Presence of Social Media of Woolworths..................................................................................5
Other social media tools...........................................................................................................10
References................................................................................................................................12

3BUSINESS MANAGEMENT
Introduction
The report helps in understanding the presence of social media on a particular
organization in Australia. The business that has been chosen is Woolworths Australia and this
is a retail business that is functioning in Australia. The social media presence of Woolworths
has to be analyzed properly in order to understand the popularity of the company in respect to
other companies in the same kind of industry.
The main aim and purpose of the report is to analyze the presence of social media and
usage of social media networking sites for the promotional activities done by Woolworths as
well. Proper identification of the social media channels has to be analyzed as this will help in
understanding the proper usage of social media as well.
The structure of the report includes the proper identification of the social media
channels that are used by Woolworths in Australia. The proper identification is essential to be
done in order to understand the importance of social media for recruitment as well as for
increasing the sales in the competitive market.

4BUSINESS MANAGEMENT
About Woolworths
The business that has been chosen is Woolworths as this have proper presence in the
Australia. Woolworths is the major retail store that has its presence in all over Australia as
well as in New Zealand. Woolworths is having huge social media presence in all over the
world and this is increasing day by day as well. Woolworths is having large presence in
different social media sites as this helped them in attracting different customers by
understanding completely their tastes as well as the preferences.
Woolworths is one of the largest retail stores wherein their main aim is to build strong
customer base in the entire world competing with other top ranked retail stores in the entire
world. The main goals of Woolworths are to:
 Generating sustainable momentum of sales
 Building proper store led and customer based culture and team
 Empowering portfolio of the businesses in order to pursue different strategies
 Becoming proper end to end retailer for excellence of the systems
Strategy of Woolworths
The main strategies of Woolworths are to:
 Developing one proper team
 Reducing the costs and improving the entire processes

5BUSINESS MANAGEMENT
 Refreshing the stores
 Updating the product offerings
 Developing cohesive brand
Presence of Social Media of Woolworths
Social media is the internet based platforms that helps in making the different tasks of
the individuals easy in order to converse as well as participate with different individuals in
wide range of social activities. The retail stores use social media for promoting their products
and services that are provided by them (Tuten and Solomon 2014).
Similarly, Woolworths is applying social media for different kinds of services in order
to spread their presence all over the world. Woolworths is using different social media
networking sites that are as follows:
Figure 1: Social Media
Source:
Woolworths is using LinkedIn in order to hire different individuals for different posts
in their different stores in Australia as well as in New Zealand (Schulze, Schöler and Skiera
2014). With proper connection with different individuals through LinkedIn, Woolworths is
recruiting and absorbing different individuals for desirable posts in their stores. LinkedIn is

6BUSINESS MANAGEMENT
properly used by Woolworths by building proper conversation between the customers as well
as their different clients as well.
Similarly, Woolworths are properly making usage of the social media sites such as
Facebook as well as other sites as this will help them in making strong customer base. These
are the sites that helped the company in promoting their products and services in the
competitive market. Proper promotional activities are done by Woolworths through Facebook
as well as this helps in increasing the web traffic. Woolworths is making proper usage of their
own website wherein proper innovative strategies are applied as to increase their brand image
in the entire market (Scott 2015).
From the above diagram, it can be analyzed that Woolworths is updated with the
advanced technology as they are using different tactics as to make the shopping easier for
their customers all over the world. Woolworths is updating their website properly as this is
making their website popular and attracting customers (Whiting and Williams 2013). Their
promotional events are updated with the proper usage of technology. The website of
Woolworths includes:

7BUSINESS MANAGEMENT
 Individuals can track their order when they are ordering online (Woolworths.com.au,
2017)
 Proper options has been provided for express delivery
 Introducing pick up services for the customers (Ngai, Tao and Moon 2015)
Woolworths has introduced delivery saver technique wherein when the customers are
making the entire payment through credit/debit cards, it will be beneficial for them as they
will be receiving discounts on huge range of goods and services. Woolworths is making the
ultimate usage of social media among their customers while they are launching, promoting as
well as generating new updates about different products and services that are launched by
them.

8BUSINESS MANAGEMENT
Figure 2: Different activities of Woolworths
(Source: Created by author)
Woolworths is active in different social media portals as this is making them more
popular among different group of individuals in the world (Tiago and Veríssimo 2014).
Social media is providing Woolworths the proper opportunity in order to reach the different
individuals in the world. With the proper usage of social media networking sites, Woolworths
is able to identify the different target audiences and understand the different categories of the
customers they are dealing with in the present as well as the activities they need to perform in
the future for making their presence more vital among the target audiences (Laroche, Habibi
and Richard 2013).
Twitte
r
YouTu
be
Blogs
Faceb
ook
Linke
dIn

9BUSINESS MANAGEMENT
Figure 3: Identifying potential audiences through usage of social media
(Source: Created by author)
Influencer strategy of Blogger
 Proper reviews are essential to be followed by Woolworths as this will help them in
reviewing their products and services in the competitive market in comparison to
other markets. Woolworths can use social media properly and post their issues or any
latest updates through Facebook as well as through Twitter.
 Blog Events are essential as well as this will help Woolworths in increasing the entire
possibility to succeed in the social media campaigns.
Woolworths is making the online business exciting in nature and this will help them
in future for their customers. Woolworths is trying to create different techniques such as
rewards, different special themes for the different group of customers (Fan and Gordon
2014).

10BUSINESS MANAGEMENT
Woolworths is introducing different categories of products and services such as lunch
box, healthy eating for the different preferences of the individuals. Woolworths is able to use
such techniques in the market as they are able to know about the different tastes and
preferences of the customers through the social media sites. The items and the services that
are introduced by Woolworths are properly ascertained by them and through different blogs
or Facebook they are informing the customers about the different steps that has been taken by
them in introducing the new techniques (Chang, Yu and Lu 2015).
Woolworths has introduced recently a category known as recipe wherein there are
different recipes are provided for the different products that are unknown to them and this
will help in making the individuals aware about the different ingredients required for
preparation of the dish and the items that are required by them can be bought by them from
the online shopping option of Woolworths as well. This is the category that has been
introduced by Woolworths for the ones who are not aware of the cooking techniques of
different products and this will help them in making the process easy (Ashley and Tuten
2015).
Other social media tools
Woolworths can use other social networking sites such as Instagram as well as
Tumblr as this will help them in attracting huge number of customers. Instagram is the most
popular tools that are used by their competitors in the market and this will help them in

11BUSINESS MANAGEMENT
introducing other techniques that can be informed to the different customers all over the
world and this can help them in increasing the number of customers (Agnihotri et al. 2016).
These are the social media channels that can be used by Woolworths as this can help
them in increasing the profit as well as increase the revenues in the business as well.
Recommendations
Therefore, it can be recommended that proper planning as this will help Woolworths
in applying different strategies for making their business more effective in nature. The
recommendations that are provided to Woolworths are as follows:
 Adding audio visuals as this will help Woolworths in making the business more
successful and interesting in nature. Proper recording of video will help them in
attracting more customers and this can help the customers to know about the products
and services they are facing queries
 Encouraging the feedback of the customers as this will help in offering the customers
valuable experience in their organization
 Generating buzz with different infographics as this will help the company and the
customers of the organization a valuable experience by making the products and
services versatile and controllable in nature

12BUSINESS MANAGEMENT
References
Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing
customer satisfaction in B2B sales. Industrial Marketing Management, 53, pp.172-180.
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Chang, Y.T., Yu, H. and Lu, H.P., 2015. Persuasive messages, popularity cohesion, and
message diffusion in social media marketing. Journal of Business Research, 68(4), pp.777-
782.
Fan, W. and Gordon, M.D., 2014. The power of social media analytics. Communications of
the ACM, 57(6), pp.74-81.
Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How
brand loyalty is affected by social media?. International Journal of Information
Management, 33(1), pp.76-82.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs,
and conceptual frameworks. International Journal of Information Management, 35(1), pp.33-
44.
Schulze, C., Schöler, L. and Skiera, B., 2014. Not all fun and games: Viral marketing for
utilitarian products. Journal of Marketing, 78(1), pp.1-19.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online
video, mobile applications, blogs, news releases, and viral marketing to reach buyers
directly. John Wiley & Sons.

13BUSINESS MANAGEMENT
Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business Horizons, 57(6), pp.703-708.
Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage.
Whiting, A. and Williams, D., 2013. Why people use social media: a uses and gratifications
approach. Qualitative Market Research: An International Journal, 16(4), pp.362-369.
Woolworths.com.au. (2017). {{metaController.metaData.title}}.Available at:
https://www.woolworths.com.au/ [Accessed 11 Oct. 2017].