Using Social Media in the Workplace to Communicate: A Case Study of Woolworths

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

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BUSINESS COMMUNICATION
Table of Contents
Introduction................................................................................................................................2
Background of the issue.........................................................................................................2
Purpose of the Report.............................................................................................................2
Topic of the Report................................................................................................................2
Target Audience.....................................................................................................................2
Background of Organization..................................................................................................2
Types of Communication Strategy Implemented..................................................................2
Usage of Social Media Channels in Workplace.........................................................................3
Four Research Sources...........................................................................................................3

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BUSINESS COMMUNICATION
Introduction
Background of the issue
The issue is relating to the demotivation and decrease in the morale of the employees
working in the organization as there is no such usage of the social media and this is
decreasing the overall productivity of the organization as well.
Purpose of the Report
The report helps in the analysis of the usage of the social media in the workplace as
this helps in making the communication more effective and appropriate in nature. The main
purpose of the report is to analyse the different kinds of marketing techniques which will help
in managing the different tasks in an appropriate manner.
Topic of the Report
The main topic of the report is to include the ‘Using Social Media in the workplace to
communicate’ among the employees who are working in the organization effectively.
Target Audience
The target audience who will be the ones reading the report are the employees who
are working in an organization.
Background of Organization
Woolworths is one of the largest retail supermarkets which is situated in Bella Vista,
Australia and this is one of the most popular Australian grocery store chain which is owned
by Woolworths Limited. The company was founded in the year 1924 and there are more than
111000 employees working in the organization.