Understanding Business Management | Report

Running head: BUSINESS MANAGEMENT
Business Management
Name of the Student
Name of the University
Author note

1BUSINESS MANAGEMENT
Executive Summary
The report helps in understanding the different usages of social media in different kinds of
organization. The organization that has been selected in this report is Woolworths Australia
as this supermarket is having their presence in Australia as well as in New Zealand. The
report helps in understanding the impact of the social media networks in different
communities.
The main aim and purpose of the report is to analyze the usage of social media by
Woolworths and impact has to be properly ascertained in order to make the business more
profitable in nature.
The conclusion of the report will help in understanding the impact of the social media on the
marketing of Woolworths. Social media has to be properly ascertained as this will help in
understanding the impact as well.

2BUSINESS MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Strategy of Woolworths.............................................................................................................4
Presence of Social Media of Woolworths..................................................................................5
Other social media tools...........................................................................................................10
References................................................................................................................................12

3BUSINESS MANAGEMENT
Introduction
The report helps in understanding the presence of social media on a particular
organization in Australia. The business that has been chosen is Woolworths Australia and this
is a retail business that is functioning in Australia. The social media presence of Woolworths
has to be analyzed properly in order to understand the popularity of the company in respect to
other companies in the same kind of industry.
The main aim and purpose of the report is to analyze the presence of social media and
usage of social media networking sites for the promotional activities done by Woolworths as
well. Proper identification of the social media channels has to be analyzed as this will help in
understanding the proper usage of social media as well.
The structure of the report includes the proper identification of the social media
channels that are used by Woolworths in Australia. The proper identification is essential to be
done in order to understand the importance of social media for recruitment as well as for
increasing the sales in the competitive market.