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Consumer Decision Making Process in Hospitality Industry

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Added on  2023-01-04

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This presentation discusses the consumer decision-making process in the hospitality industry, focusing on the factors that influence consumer behavior and the impact of digital technology on consumer trends. It also analyzes the emerging consumer behavior and its implications for companies like Travelodge. The presentation highlights the importance of understanding and meeting consumer needs and expectations in order to achieve growth and profitability in the hospitality industry.

Consumer Decision Making Process in Hospitality Industry

   Added on 2023-01-04

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Consumer decision making
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Consumer Decision Making Process in Hospitality Industry_1
Table of Content
• Introduction
• Factors influence consumer behavior in hospitality industry
• Consumer trends impact digital technology
• Factors influence consumer behavior and driving trends
• Analysis of emerging consumer behavior
• Conclusion
Consumer Decision Making Process in Hospitality Industry_2
Travelodge is hospitality company and it is private company founded in 1958.
this company is second largest hospitality company in UK. They maintain 560+
hotel outlets and has franchise in Spain and Ireland. Company offer modern rooms
at low-cost. In a year 18 millions customers visit hotel and 90% customers are
book their rooms on application. Company have great market network. Staff
members are well trained and have flexible working time.
Introduction
Consumer Decision Making Process in Hospitality Industry_3
Cultural factors : Cultural factor is the basic field which affect the human need and
wants. This factor affect the behavior and value of customers. Every cultural has sub
cultural that give different individuality, sub cultural consider caste, nationality, and
etc. in this industry know customers are explore more variety in terms of cuisines
and hotels. Travelodge fulfill their wants at less cost, customer satisfaction is more
important in hospitality.
Factors influence consumer behavior in
hospitality industry:
Consumer Decision Making Process in Hospitality Industry_4

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