Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
(LO1)

Content
 Introduction
 Influence of various factors on consumer behaviour and attitude
 Changes in consumer trends due to digital technology
 Analysis of cultural, social, personal and psychological factors
 Critical analysis of emerging trends
 Conclusion
 References

In hospitality industry consumer behaviour shows a manner by which
customers choose, buy, utilise as well as discard their ideas, products and
services for the purpose of satisfying their needs and demand. These terms
shows users behaviour at marketplace which impacts on consumer desires
towards buying behaviour.
Introduction

Definition of consumer behaviour
It defines as a process where persons decides about
how, when, why, what, where and for whom to
purchase goods and services. It focused on how
individuals make decisions to pay for available
resources which are needs to satisfy the consumption
needs.