Understanding Contemporary Organisations

Running head: UNDERSTANDING CONTEMPORARY ORGANISATIONS
Understanding Contemporary Organisations
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1UNDERSTANDING CONTEMPORARY ORGANISATIONS
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Financial management analysis of Flipkart............................................................................2
Marketing analysis of Flipkart...............................................................................................3
How the departments in Flipkart reflects their integration....................................................4
Conclusion..................................................................................................................................5
References:.................................................................................................................................7

2UNDERSTANDING CONTEMPORARY ORGANISATIONS
Introduction
The marketing environment is rapidly changing in the contemporary world and so is
the trend of it by the customers. The local environment has drastically changes in terms of
social, infrastructural and economic terms, especially in India. This paper would elaborate on
presenting a brief analysis of the business model of Flipkart, with a special emphasis on their
financial management and marketing. It shall further analyse how the various departments in
the company interacts and their influence on one another. It is to note that Flipkart is one of
the leading Indian E-commerce company and it has successfully positioned itself as one of
the highly trust worthy and consumer friendly brands.
Discussion
Financial management analysis of Flipkart
The month of October of the year 2016 was a make or a break month for Flipkart. It
was facing high competition from Amazon and had conceded its market share on the basis of
month-on-month. As India had banned the FDI (Foreign Direct Investment) in the online
retail, the company has devised very complex maze of several inter-linked and independent
entities which receive huge amounts of money that it raise for building integrated e-
commerce business.
It is also to mention that Flipkart sources its goods and products from the
manufacturers and sells them to the third part sellers who then offer those goods to the
shoppers. The company provides logistic services and technology platform and takes
commission on each and every sale made for its site (Datar 2018). This is how Flipkart
operates. At present, about 6 rounds of investments from above 15 investors and different
acquisitions, the corporate structure of the company would make proud the older Indan
conglomerates. Most of the entities of this company finally result to the final holding entity,