Assignment on Strategic Direction In Company
14 Pages4456 Words396 Views
Added on 2021-01-02
Assignment on Strategic Direction In Company
Added on 2021-01-02
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Strategic Management
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Strategic direction that the company has followed in the past and way in which strategicthinking developed within the past 5 years..................................................................................1TASK 2............................................................................................................................................2Review model for external environment of the company...........................................................2Critical discussion of the company to take competitive advantages among its directcompetitors..................................................................................................................................3Probable industry scenarios facing the company within the existing market domain.................4TASK 3............................................................................................................................................4Extent to which company is facing strategic drift.......................................................................4Mission and vision statement that are aligned to demand of the marketplace............................5Company strategic capabilities....................................................................................................5Business Canvass Model that portray and describe rationale core logic of how companycreates, delivers and captures value within the industry..............................................................6TASK 4............................................................................................................................................7Strategic choice of models to sustain competitive position in the company...............................7TASK 5............................................................................................................................................8Recommendations to the company..............................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONStrategic management and planning consider effective direction to move in differentareas of the environment. With this regard, there are several elements included such asemployees, managerial staff, upper level of management those are working together toaccomplish desired goals and objectives. In this way, company can ensure that operations areefficiently and effectively promoted in different areas of the world (Hill, Jones and Schilling,2014).Present study based on the Flipkart which is online shopping site in India. In this way,customers buying different products and services with online channel to develop more significantadvantages in the country.For gaining insight information of the present report, it covers strategic direction thatcompany followed in the past to develop their performances from last five years. Furthermore,appropriate model of external environment analysis also successfully develop to review theprocess. Moreover, mission and vision of the business also aligned as per demand of the market.At last, it discusses about possible strategies which need to be followed by the enterprise todefend its core enterprise. TASK 1Strategic direction that the company has followed in the past and way in which strategic thinkingdeveloped within the past 5 years In early time, Flipkart has spent years to raise money in form of million dollars andtapped to expand online market in India through targetting and obtain more investment.Company strategy is to raise 1 billion of US dollars to take position in the country to leading asthe E-commerce website in the marketplace for buyers and sellers as well (Wheelen, Hunger andBamford, 2017). Among three unicorns in the nation, Flipkart is most important and top numberof online website which is the most successful start-up in the country. This is because, E-commerce is the platform in which customers can buy and sellers get multiple customers at oneplace. Strategic direction of the chosen company continuously followed as online platform whereB2C model provides ample shopping opportunities to Indian customers in creative manner. As apopular online marketplace, the chosen enterprise also allows different sellers in different areasof the country to sell their products under different nations (Hanson, Hitt and Hoskisson, 2016). 1
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