Understanding Customers and Their Behavior through Social Media

This report covers the concept of consumer behavior and its impact through social media. It explains how social media is changing the way consumers view and interact with businesses. The report also discusses the implications of social media for businesses and how they can use it to their advantage.

Understanding
Customers

Table of Contents
• INTRODUCTION
• MAIN BODY
• Consumer behaviour and its implication through social media
• CONCLUSION
• References

INTRODUCTION
buyers study is channel at every phase
of the buying procedure, consider
earlier, while, and after the
acquisition. study research arises as
a natural extension of marketing
investigation, permitting marketplace
to anticipate how purchaser will react
in the marketplaceand to improved
analysis why they created the
acquiring they did. In this report will
cover the concept of consumer
behavior and its impact through
social media.

What is consumer behavior ?
all buyers who comes into a shop to
buy is inner they have different
requires and aims, as well as various
methods and actions when it comes
to purchasing thing. A merchandising
is a basic link among the consumer
and the business that helps in
fulfilling the buyers demands and
needs via different business products
and employment.

Consumer behavior and its implication
through social media
Social media can be expalined as a gathering of
web-based application that permits for the
making and chnaging of user-produced topic and
are searched on the Web's methodology and
applicational norms . increasing communication
systems create social media approachable and
possible. it is modifying as social media get more
extended utilised, copulative people and
permitting the conversation of information.

Continue
Buyers may now simply view an attractive ad on
YouTube while authorship their own ideas on Twitter
and joint it with peers on Facebook thanks to social
media. In numerous respects, digital media varies
from out-dated print media just as publications and
newspaper and traditional electronic media radio and
television in terms of quality, occurrence, interactivity,
usability, and act.

CONCLUSION
It is concluded from above report that in
current era business is full of the coincidence
and many of the businesses are now move
towards the digitization and digital marketing
in order to flow and spread brand awareness
in the marketplace. As per the above report
how social media impact the consumer
behavior and how it effects the company
presence in the market place.

References
 Just, D.R. and Byrne, A.T., 2020. Evidence-based policy and food
consumer behaviour: how empirical challenges shape the evidence.
European Review of Agricultural Economics, 47(1), pp.348-370.
 Nguyen, N. and Johnson, L.W., 2020. Consumer behaviour and
environmental sustainability. Journal of Consumer Behaviour, 19(6),
pp.539-541.
 Santos, V., and et., al., 2021. Factors influencing touristic consumer
behaviour. Journal of Organizational Change Management, 35(3),
pp.409-429.

Thank you