Understanding consumer decision-making process

Hospitality consumer behavior and insight

 Introduction
 Distinct factors influencing consumer behavior
 How consumer trends are changing due to the impact of digital technology.
 Conclusion
 References
Table of contents

Consumer behaviour is defined as the study of how customer, groups, individual as well as organisation
choose & purchase goods and service for fulfilling needs and requirements. It consist of certain or
specified decisions, ideas or expertise, activities or action to fulfil customer requirements properly. For
the present report, Travelodge is taken into consideration. It is one of the largest hotel brand of UK that
has across more than 570 hotels worldwide. In addition to this, it was established in the year 1985 and its
head office is located in Thame, England.
INTRDUCTION