This presentation discusses the impact of social media on consumer behaviour, the use of digital platforms in the hospitality and travel industry, the Engel-Kollat-Blackwell theory for consumer behaviour, positive and negative impacts of future trends on CB, platforms businesses use to influence customers, how businesses use digital techniques, and future trends used to influence consumer behaviour. The presentation emphasizes the need for the tourism industry to expand its operations outside its boundaries with the help of digital platforms to make travelling procedures easier and attain customer satisfaction.

Discover digital marketing's impact on businesses, hospitality and travel, consumer behavior theories, trends, and techniques.

Understanding Customers in Digital Marketing for Hospitality and Travel Industry

Social Media

This report evaluates the 5 stages of consumer behaviour model and its implication in the context of the tourism industry. It also discusses the implementation of marketing strategies by Landmark London.

Brunel University London

Marketing

Data Science and Big Data

Consumer Behaviour: Evaluation and Implication in Tourism Industry

This article discusses the Engel Kollat Blackwell model and its implementation in the context of cryptocurrency. It also identifies and discusses the risks involved in cryptocurrency use and ways in which buyers can mitigate these risks. The article further explores the cryptocurrency decision making process with support of consumer decision making theories, and discusses consumer motivation, culture, and perception in relation to cryptocurrency use. Finally, the article provides recommendations for increasing the use of cryptocurrency.

Theoretical Computer Science

Consumer Behaviour and Risk Mitigation in Cryptocurrency Use

This presentation explores the impact of social media on the tourism industry and how businesses like Premier Inn can use digital marketing to attract customers. It covers marketing theories such as segment of one, customer-led positioning, and relationship marketing. The presentation also discusses future trends in tourism marketing, including virtual reality advertising, TikTok marketing, Facebook/YouTube ads, and influencer marketing.

Digital Media and Video Games

Promoting Tourism Businesses through Social Media Platforms

Managing a Successful Business Project (P5).

PowerPoint Presentation

This report discusses the importance of e-tourism in the hospitality sector and its impact on businesses. It explores the current social media strategy of Lancaster Gate Hotel and provides recommendations based on a literature review. The case study evaluates the effectiveness of social media in promoting the hotel's services.

University of Sunderland

Business Development

Importance of E-Tourism in the Hospitality Sector

Retailing 

This report discusses the importance of digital marketing in the tourism and hospitality industry, with a focus on Fat Duck Restaurant. It includes a comparative analysis of overall marketing functions, treatment of digital marketing strategies and practices, and recommendations for the organisation. The report recommends the use of a wide range of digital marketing channels, a strong social media presence, accurate data, and identification of target audience for effective digital marketing strategies.

Understanding Customers in Digital Marketing for Hospitality and Travel Industry

Consumer Behaviour: Evaluation and Implication in Tourism Industrylg...

Consumer Behaviour and Risk Mitigation in Cryptocurrency Uselg...

Promoting Tourism Businesses through Social Media Platformslg...

Managing a Successful Business Project (P5).lg...

Importance of E-Tourism in the Hospitality Sectorlg...

Devising a Digital Marketing Strategy for Fat Duck Restaurant in the Tourism and Hospitality Industrylg...

Consumer Behaviour: Evaluation and Implication in Tourism Industry

Consumer Behaviour and Risk Mitigation in Cryptocurrency Use

Promoting Tourism Businesses through Social Media Platforms

Managing a Successful Business Project (P5).

Importance of E-Tourism in the Hospitality Sector

Devising a Digital Marketing Strategy for Fat Duck Restaurant in the Tourism and Hospitality Industry