Understanding Customers in Tourism Industry - Presentation

Understanding Customers

Table of Contents
• INTRODUCTION
• MAIN BODY
• Marketing theories which focuses on the use of digital marketing
• Future trends which Haven Holidays have to adopt in the field of marketing
• CONCLUSION
• REFERENCES

INTRODUCTION
Tourism industry is the most important sector
which is directly affecting the economic growth
of the country. The tourism industry is helping
the country in creating employment opportunities
and also helping the economy in the growth. For
tourism industry it is important that they make
use of digital technology to market their activities
and services, so that they can reach to maximum
number of customers. Social media helps in
attracting millennials as well as youngsters, as
they are more involved in travelling (Daghfous,
Belkhodja and Ahmad, 2018).