Understanding Customers in Tourism Industry: Influencer Marketing and Future Trends

Understanding Customers

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The influencing marketing is basically refers to the effective utilization of social media
and other types of marketing strategies. Due to the effective use of various marketing methods
organizations are able to enhance the awareness and popularity of their brand image and goods at
maximum level. The various marketing strategies also assist the firm for increasing their profit
margin and market share with help of their goods and services (Adjei, Obubuafo-Ayettey and
Tobbin, 2019). In the period of 21st century mostly customers are highly influenced to buy the
company product and services due to seeing various marketing strategie. In context to tourism
and travel industry mostly hotels and resturants are directly linked food bloggers or travellers and
due to this they have large followers for promoting their brand image and goods. This essay will
be covered introduction, introduce the area of influencer marketing, influencer one and their
analysis on product selection and brand and the future of influencer.
MAIN BODY
The business which belongs to the area of tourism are having food services, travel
agencies, accomodation services and others. Hence the main customers of this area of these type
of buyers who have high interest and passion for travelling in different locations during
weekends or holidays. The method of social media and is highly effective and common tool for
those type of customers for gaining their attraction towards particular destination and location. In
respect of this type of sector company is find those travelling bloggers who are highly beneficial
for them in aspect of popularising their destinations and food items at higher rate. With help of
utilizing various bloggers in form of social media huge number of followers are attracted towards
the goods and services of resturants and hotels within short duration. Due to the effective use of
marketing strategies various hotels are able to develop strong positive relationship with all
customer segments for long time. With help of utilizing various types of strategies young
generation are easily attracted in huge number towards their goods. Due to the effective use of
various bloggers organization easily shared their videos and pictures and also able to highlight
that they have best experience from specific destination. But in some situations these type of
social media influencers are asked the followers to visit the site and meet with them for receiving
much better experience. In context of strong strong wish of meeting with ideals and these social
medias influenced the customers in large number for the visit of their site and used their services