Understanding Customers in Travel and Tourism Industry

Understanding Customers

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Influencing marketing is refer to various marketing strategy such as social media and
others which is utilized by different companies for increasing the awareness of their products in
effective manner. With help of utilizing social media strategy firm easily enhanced the followers
at maximum level. It leads to increase the popularity of their services and products at maximum
level. In 21st century mostly customers get deeply influenced by different marketing methods
which involves advertising, email marketing, use of social media and so on (Alnsour and Al
Faour, 2020). In context to travel and tourism industry various restaurants and hotels are linked
with food bloggers and travellers. Due to the use of various marketing strategies followers are
easily increased in large number for promoting their goods and services. This essay will covers
introduction, introduce the area of influencer marketing, influencer one and their analysis on
product selection and brand and the future of influencer.
MAIN BODY
The business which belongs to the category of travel and tourism are accommodation
services, food services, travel agencies and others. The main customers which are belongs to this
sector are those buyers who have high passion for travelling in different places on their
weekends. In aspect of social media marketing, it is a highly effective and common tool for
organization to gain the attention of users towards the particular destination and specific hotel in
large number. In respect of this kind of sectors company is identified those travelling bloggers
who are get ready to make blog for them regarding enhancing the popularity of their destination
and food services. With help of effective utilization of bloggers as social media followers are
highly increased in large number in less time. Due to this many hotels or restaurants are able to
sustain good relations with customers for long time. With help of utilizing this kind of technique
various restaurants are able to attract customers in huge number especially young generations
and children. Due to the effective support of social media and bloggers company easily shared
their images and videos and also highlight that they have good experience from specific
locations. In some circumstances these types of social media influencers ask with followers to
meet with them and visit the site for achieving more experience. In respect of strong wish of
meet with different ideals and these social media influenced the customer's a lot for encouraged
them during the visit of sites and used their products and services. Therefore, it shows the