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Customer relationship management: Assignment (Doc)

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Added on  2020-12-31

Customer relationship management: Assignment (Doc)

   Added on 2020-12-31

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Understanding Customers
Customer relationship management: Assignment (Doc)_1
Table of ContentsINTRODUCTION...........................................................................................................................11. Evaluating the ways digital technology can be employed in managing the customerexperience...................................................................................................................................12. Evaluating the customer relationship management systems...................................................23. Appropriate customer service strategies and menu for the events in Hazev restaurant..........24. Evaluating the events and recommendation for improvement................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
Customer relationship management: Assignment (Doc)_2
INTRODUCTIONCustomer is the foremost important for the success of any type of business. Customerrelationship management is the process which helps in managing the company's interaction withprospective customers and current customers. The present report will help in understanding theeffectiveness of digital technology in managing customer experience. Customer relationshipmanagement will be discuss. Further, the effectiveness of the event for managing the customerexperience and proper recommendation is included.1. Evaluating the ways digital technology can be employed in managing the customerexperience.With the change in the digital age, the demands of customer is also changing. In suchcompetitive business age, customers have several other alternatives which makes the retention ofcustomer a major challenge for the business. Transforming the business area of The FrenchTable restaurant will result in change of business operations and the value they deliver to theircustomers (What a Great Digital Customer Experience Actually Looks Like , 2019). It can besaid that, digital technology is very effective that will help The French Table restaurant inincreasing customer experience but it also helps the restaurants to increase its revenue. Customerexperience is the quality that a customer encounter with the restaurant's food, services and thebrand. Ways through which digital technology will help in managing customer experience are:Actively involvement of The French Table restaurant on social media will help thecustomer to know about the changes in restaurant. It is an effective way to connect to thecustomer.Through social media and websites, customer can give their feedbacks and suggestionregarding the service and taste of the food. It helps in building relationship with thecustomers.Through digital technology, restaurant are able to reduce their and customers times theycan book their table online, it ease the mode of payment through online payment (Linoffand Berry, 2011). Digital marketing gave a platform to The French Table which enable to promote itsrestaurants and can attract and interact with the customers.1
Customer relationship management: Assignment (Doc)_3

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