Understanding Hospitality Industry - Desklib

This report on Hilton hotel provides insights into the hospitality industry, including SWOT analysis, factors affecting demand & supply, current & potential trends, and ways to respond to them. The report emphasizes the importance of having information regarding internal & external factors that affect the hospitality sector. Desklib offers study material, solved assignments, essays, and dissertations on various subjects and courses.

HOSPITALITY INDUSTRY

TABLE OF CONTENT
 Introduction
 External factors affecting Hilton
 Swot analysis
 Factors affecting demand & supply of products and service
 Current & potential trends affecting the hospitality sector
 Ability to response current and potential trend of Hilton

INTRODUCTION
 Internal and external organization play significant role in influencing the business so that
accurate decision-making can become possible.
 In the current era, it is important for the company to pay attention on assessing different
aspects in turn better components can be evaluated.
 The current report is based on Hilton hotel which operates in London and many other places.
 it will comprise SWOT, factors affecting demand & supply, current & potential trend of
hospitality sector along with ways to respond these trends.

EXTERNAL FACTORS AFFECTING
HILTON
Political factor Economical factor Social factor
Technological factor Legal factor Environmental factor

SWOT ANALYSIS
Strengths
 Comprehensive property portfolio
 Strong experience of leadership
 Effective supply chain
 Proper compliance with corporate responsibility
Weaknesses
 limited market share
 Higher presence of debt
Opportunities
 Emergence of digitalization increasing sales
 Mid level of expansion
Threats
 Adverse change in macroeconomic climate
 Frequent change in customer preference
 Rivalry of competitors

FACTORS AFFECTING DEMAND & SUPPLY
OF PRODUCTS AND SERVICES
 There are number of factors affecting demand & supply in the hospitality sector which need to be taken
into consideration in turn higher profitability & sustainability can be derived.
 The particular relationship helps Hilton to decide the prices of the offered goods & services.
 The demand in hospitality industry decides concert dates, seasonality economic condition, convention
centre venues, tourism board, advertising campaigns, etc.
 in addition to this, price fluctuation, availability of alternative or competition, commercial advertising,
changing market trends, number of customers, etc.

CONTINUED..
 there are number of components which are need to be taken into practice for having capacity to meet
supply.
 The factors that influence supply involve occupancy, cancellation forecasting, pickup h reporting, cost of
distribution, communication, technology & system, etc.
 other elements such as technological progress, availability of sufficient employees in terms of both skilled
and non qualified, change in factor prices, transport improvement, fiscal policy, calamities.
 On the basis of this, it can be articulated that these are elements which need to highlighted by
organization for having deeper insights.

CURRENT & POTENTIAL TRENDSAFFECTING
THE HOSPITALITY SECTOR
 There are number of current trend which are prevailing in the hospitality sector and required to be
emphasized by the organization for gaining ability to coordinate with these.
 Meeting market forces becomes possible through applying such activities which can help in meeting market
trend.
 Following these trends can be helpful in having smooth functioning to the hospitality sector.
 It becomes essential for the enterprise to pay attention on having relevant proceeding in turn higher
productiveness can be attained.

CONTINUED..
Voice search &
control
Robots in hotels &
restaurant settings
Virtual reality
tours
Mobile check
services
Health & organic
foods & drinks
Local experience,
stability
Personalization,
safety & hygiene,
contact less
payment, etc.
Digitalized guest
experience Sustainability
global perspective,
finding balance
with lodging
options

ABILITY TO RESPONSE CURRENT AND
POTENTIAL TREND OF HILTON
 There is requirement of sufficient resources to coordinate with the prevailing situations. The specific
company can conduct proper market analysis in turn higher information regarding proper decision-
making can be done.
 Proper implementation research & development strategies, effective digital marketing activity, etc. can
be helpful in having relevant ability to cope up with these.
 Recruiting and retaining effective employees can be useful for the Hilton to ensure that optimum
utilization of resources for meet capabilities to match with prevailing h trend.
 Establishing feedback mechanism through allowing clients to share their review online h, etc. can help
in improving operational activities.
 On the basis of this, it can be specified that firm can effectively gain sufficient data to match with
prevailing situations in market to have sustainability.

CONCLUSION
 From the above report it can be concluded that it is important to have information regarding
internal & external factors that affect hospitality sector.
 The current report has included PESTLE, SWOT, factors affecting demand & supply,
evaluation of current & potential trend of hospitality sector.
 The specified company can response to these trend by having effective market analysis,
development of strategies to implement advanced technologies.

REFERENCES
Books and Journals
 Bashir, A.M. and et.al., 2019. Factors affecting consumers’ intention towards purchasing halal food in South
Africa: a structural equation modelling. Journal of Food Products Marketing. 25(1). pp.26-48.
 Ortiz-Barrios, M.A. and et.al., 2018. An integrated approach to evaluate the risk of adverse events in hospital
sector: From theory to practice. Management Decision.
 Perera, R., 2017. The PESTLE analysis. Nerdynaut.
 Solangi, Y. A and et.al., 2019. Evaluating the strategies for sustainable energy planning in Pakistan: An
integrated SWOT-AHP and Fuzzy-TOPSIS approach. Journal of Cleaner Production. 236. p.117655.
Online
 Hospitality Trends: The Latest Trends in The Hospitality Industry. 2021. [Online]. Available through:
<https://www.revfine.com/hospitality-trends/>