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Understanding and Leading Change Starbucks Corporation

   

Added on  2020-05-28

18 Pages4220 Words96 Views
Running Head: Understanding and Leading ChangeSTARBUCKS CORPORATIONUnderstanding and Leading change

Understanding and Leading Change 1Table of ContentsIntroduction......................................................................................................................................2Task 1...............................................................................................................................................3Starbucks’ operational strategies.................................................................................................3Changes which could affect the Starbucks’ performance............................................................5Influence of drivers of change on the organizational behaviour..................................................6SWOT analysis of Starbucks.......................................................................................................6PEST analysis..............................................................................................................................7Conclusion.......................................................................................................................................9References......................................................................................................................................10

Understanding and Leading Change 2IntroductionStarbucks Corporation is a well-known multinational coffee brand. It is an American coffeecorporation and this network contains large number of coffee chains. It was founded by JerryBaldwin Zev Siegl and by Gordon Bowker in 1971. From that period, organization hasdeveloped a unique image at the global level. Starbucks is not just famous for its coffee joints,the atmosphere provided by the Starbucks is so unique which cannot be created by any otherbrand. Along with the treasured coffee served by the Starbucks to its consumers, they alsoprovide the treasured atmosphere and the exclusive comfort level through which organization hasdeveloped a distinctive image. The primary offerings of the café are newsstands; varieties ofcoffee along with numerous flavours, Wi Fi facility, and the like are various facilities whichmake the Starbucks unique from other coffee parlours. Starbucks provides various food items, cold drinks and tea products in order to attract the largesegment of the audience. But their major concern is providing dark roasted coffee to itsconsumers in order to maintain the distinctive image as the superior coffee joint across the globe.Motive behind the Starbucks’ operations are inviting people to spend the quality time with theirloved ones, for providing the treasured experience to the people through which an effectiveimage has been developed. Chain of Starbucks is situated in approximately 26,000 storelocations along with the 200, 000 employees across the all locations. Its headquarters is situatedin Seattle, Washington, U.S. With its effective operations, organization stands on the 3rd positionacross the globe in terms of fast food restaurant chain network. Handcrafted smoothies andbeverages, fresh brewed coffee and other fast food items such as cakes, pastries and sandwichesare some of the major attractions for the store (Starbucks Corporation, 2018).

Understanding and Leading Change 3The primary aim of the report is to analyse the impact over the organizational performance dueto changes in the business environmental conditions. Along with this, impact over theorganizational strategies and on the operations will be determined with affect to large scalechanges. The next phase of the report will include the barriers which influences the decisionmaking of the leaders in order to mould the outcomes of the organization on the basis of therequirements.

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