Understanding & Leading Change in Morrison's

UNDERSTANDING & LEADING
CHANGE

Table of Contents
INTRODUCTION.....................................................................................................................................3
LO 1............................................................................................................................................................3
P1- Comparing ways in which change impacts on strategies and operations of Morrison's.....................3
LO 2............................................................................................................................................................5
P2 -Evaluating ways in which internal and external drivers of change affect various sections within an
Morrison’s...............................................................................................................................................5
P3 Evaluating measures that can be taken to minimize negative impact of change on organizational
behavior...................................................................................................................................................7
LO 3............................................................................................................................................................8
P4- Explaining varied barriers to change and determine how they affect decision making of leadership
in an organizational context.....................................................................................................................8
LO 4..........................................................................................................................................................10
P5- Applying several leadership approaches to deal with change in a range of organizational contexts10
CONCLUSION........................................................................................................................................12
REFERENCES........................................................................................................................................13

INTRODUCTION
Change in organization refers to all those factors which may affect its business
operations. Identifying and leading those changes helps a firm to achieve its desired objectives.
The current assignment will be based on Morrison’s, which falls under list of the biggest retail
supermarket chains in the United Kingdom. The study will explain, the comparison of various
organizational examples in which a change influences their business operations and strategy. It
will define ways in which internal & external drivers of a change affect team and individual
behavior as well as leadership. The report will justify the measures that can be taken to minimize
the negative impacts of change in the context of organizational behavior. Furthermore, it will
explain the different barriers to change with determining ways that influencing leadership by
them. Lastly, the assignment will clarify different leadership approaches to deal with change in
range of organizational context.
LO 1
P1- Comparing ways in which change impacts on strategies and operations of Morrison's
Every big organization operating in business sector is driven by changes which impacts
its management and growth. The influence positive or negative comprises of many factors which
are drivers of change. At all those different organizational examples including various
supermarket firms that are driven by different aspects. For example, due to the ongoing
pandemic, the standard operating procedure of the firm is being impacted (Dwivedi and et.al.,
2020). The store format witnessed decline in customers but on the other hand surge in online
shopping increased. It impacted the strategies and decision forming process of the firm.
Management implemented various newly formed procedures such as expanding online
purchasing options, commencement of home delivery to cope up with this aspect. Subsequently
Tesco also shifted its base to comply with its customers
The change in technology and innovation also led a direct impact on the operations and
strategy formation of the firm. Morrison’s adaptability of these changes led to the expansion of
its business. The management had to plan the extension of all its segments with hiring of new
people to fulfill those sections (Laužikas and Miliūtė, 2020). On the other hand, Tesco being the
largest firm primarily trained its staff for the same. The constant changing internal and external

business environment in Morrison’s has impacted its operations and management. The firm’s
offerings consisting of quality products has managed to increase its sales which directly
influenced expansion of its outlets and business. Constantly changing preferences of customer
led to adaptability of current market conditions by the firm, which resulted in increased growth.
Subsequently Tesco’s management also emphasized on standard enhancement procedure for its
services.
One of the major impacts created by change in Morrison’s is management of its work
force. In order to enlarge its operational base, the firm is constantly hiring candidates possessing
adequate skills and abilities for the job profile. Which is influencing the firm through inclusion
of new and creative minds. On the other hand Tesco is home to a big number of employees and
constantly provides training to them in order to adapt new changes. From past years change in
several policies and procedures of the firm resulted in its ineffective management of operations.
The management’s adaptability to several economical changes in the led to various restrictions in
achievement of its set organizational aims with limited revenue generation.
For example – constantly rising fuel prices is resulting in surging transportation costs, the
expenses on this sector is limiting the income formation, Thus, influencing it in a negative way.
Various strategies are implemented to cut or minimize the expenditures on this section. Another
major impact on the operations of Morrison’s currently is change of e- commerce industry and
its usage in the food industry. Current trend of online shopping made the firm to shift its major
concern to digital marketing of its products. On the other hand, Tesco has been leading the
supermarket sector regarding online marketing which resembles its adaptability to this change.
Assessing the different drivers of change in each organization-
The biggest driver of change in all the situations of Morrison’s and Tesco are
 Societal and behavioral change brought by the pandemic which resulted in changing
practices of shopping by the customers. This affected the operational mediums of
both organization from store format to online format.
 Technological change brought by constant new innovations across the world which
affected the adaptability of both companies.