Understanding Operation, Logistics and Supply Chain Management - Assignment

UNDERSTANDING
OPERATION,
LOGISTICS AND
SUPPLY CHAIN
MANAGEMENT

Table of Contents
INTRODCUTION...........................................................................................................................3
RECOMMENDATION...................................................................................................................8
CONCLUSION................................................................................................................................8
REREFENCES................................................................................................................................9

INTRODCUTION
Operation management is related to designing and managing the production process.
This means it is related to the planning, organising and coordinating the production of good
services so that desired goals and objective are achieved. The major focus of operation
management is to make the best use of the available resources so that the needs and demands of
the customer's are fulfilled. Operation management tries to manage the logistics and supply chain
management in the best possible manner(Becker-Ritterspach and Bruche, 2012). This can be
done by converting the raw materials of the organisation into final product with the motive of
earning profit. Operation management is also related with the using technology, employee's, raw
materials and resources in the effective manner. In this the production of the goods depends upon
the need and requirements of the potential customer's. Logistics can be defined as the process of
organising the equipment and raw materials in the appropriate manner. This means managing,
storing and transporting the goods to the final consumer for the sale. It is very necessary for the
operation and logistics department to function in the coordinated manner so that the planned
objectives are easily achievable and chances of errors are reduced. Each and every department in
the organisation is inter- related and inter connected with each other so if the logistics and
operation department does not function in the proper manner than the work of other department
might also get affected.
Jaguar is the biggest automotive organisation of United Kingdom. The company is the
subsidiary of Tata Motors and acquisition of jaguar cars Ltd. In the year 2013 the name of the
organisation changed to Jaguar land rover automotive. The major objective of the organisation is
to manufacture, design and sell good quality of vehicle bearing so that the profitability of the
organisation is increased(Benur and Bramwell, 2015). The organisation has approximately 43,
224 employee's working in the organisation with the motive of providing high quality and luxury
vehicles to the potential customer's. This report will mainly focus on two major topics which are
New product Development and Logistics Mix. As it is the major issue of the organisation to
develop a new product and introduce it in the market. So in this New Product Development is
introducing the new product in the marker or making some necessary innovations in the existing
market. The new product in the organisation is launched after analysing the needs and situation
of the market because after analysing the market conditions new product will not fail and
chances of loss to the company will be reduced. Jaguar can launch a new car which will help the

customer's in providing safety from accidents. Logistics mix helps in planning and storing the
products of the organisation in the appropriate manner. It generally consist of various
components such as distribution, transportation, storing and managing the inventory in the best
possible manner. Jaguar can manage its logistics by planning and managing various things in
advance so that the work of the organisation is not hampered and the goals are achieved easily.
First choice of topic in this is NPD. This means new product development which is
concerned with producing a new product in the market. New product can be launched by making
best use of the opportunities available in the market. So in this Jaguar is introducing a new
product which has some unique features(Christopher and Peck, 2012). The new product
introduced by the company is Jaguar land Rover Red which will have safety alarm sensors in the
car. The alarm sensor is used in the car by using Assertive Technology method. For this
company will make use of the Product Development Toolkit model(Product Development
Toolkit, 2016). This is basically a combination of tools which helps in developing a new product
as per the needs of the customer's and also by making plans for saving and controlling the cost
of the organisation. This model will also help in analysing the opportunities in the effective
manner so that the manufacturing and assembling process is carried out in proper manner. With
the help of this Quality function deployment can also be used by Jaguar.
Quality Function Deployment is the tool used for planning the product which has some
special characteristics and which requires different manufacturing process. By using this model
Jaguar will be introduce a new car which will have alarming sensors. These sensors will alert the
passengers if the driver is in the state of unconscious or if driver is feeling sleepy. With the help
of these sensors car will automatically stop which will directly reduce the chances of road
accident and will promote road safety. This special feature in the car will directly help the
organisation in enhancing the brand name of the organisation in the mind of customer's. Jaguar
will also use target costing strategy to attract more and more customer's. According to this
strategy the price of the car will decided according to its production cost and paying capacity of
the customer's. As the target customer's of Jaguar is high and middle income class people so the
price of the new product will be decided as per there paying capacity so that it is affordable for
the customer's. The price of the car will also be according to the qualities and features imposed in
the car(Clegg and et. al., 2013). The newly launched product will be satisfy the needs and
demands of the customer's by taking logical and appropriate decisions. If the customer's are

suffering from any heath issues or suffer from the problem of getting unconscious while driving
than this problem can be overcome if customer's choose to buy Jaguar Land Rover Red.
Organisation in this will prepare a different set of cost sheet which will consist of various cost
such as- scrap cost, manufacturing cost and material cost. Design for assembly model can also
be used by the manufacturing department of Jaguar. As this model will help in reducing the
manufacturing and assembling cost in the best possible manner. This can be done if all the
necessary parts of the car will get assembled at one place. The sensors, alarm and other necessary
parts can be assembled at one place. This can be done by preparing evaluation worksheet in the
proper manner with the help of this DFA software can also be used by the organisation in the
sequential manner (Lawson, Salanitri and Waterfield, 2016).
Failure Modes and Effect analysis can also be used by the organisation as with this reliability
issues for the development of the new product can be solved and overcome by the organisation.
With the help of this various analysis relating to the issues for the product manufacturing will be
known in the effective manner. The major role of the new car will be to use the sensors with the
help of artificial intelligence. As by using this analysing the chances of failure of the product in
the market will be reduced. Proper Control Plan can also be made by the organisation for
maintaining the production quality and for meeting the needs of the customer's in the desirable
manner. Since the major objective of the Jaguar is to provide better high quality of cars. So this
can be achieved by using this plan in appropriate manner. As by using this the customer's will be
satisfied and the sale and profitability of the organisation will also be increased.
Logistic mix
The second topic chosen is the Logistic mix which covers Channels, networks,
transportation, managing inventory and capacity etc. Logistic is the part of supply chain
management which is useful for planning, execution and controlling the storages and other vital
information of the products from manufacturing to the consumption by the customers for
satisfying their needs. Logistics consist of various factors such as distribution channels,
networks, transportation, managing inventory and capacity etc. which are useful for the taken
company i.e. Jaguar in delivering their products to the customers. For providing the new car to
the customers using NPD, company will use the improved and better quality based inventory for
properly developing their car and for properly providing their car to the customers. The company
is going to use the distribution channel of their distributors for providing the car to the

customers. This distribution channel has the network of suppliers who will provide the company
cars to the distributors from where the customers will purchase. The company needs to assign the
transportation to the best network they prefers based on their analysis of distributors network.
The basic transportation which the company will use is sea and air routes as these consumes less
time. These both are the effective ways for the company in transporting their cars to customers.
The Jaguar will use the improved inventory for the new car such as Sensors, Alarms, S.A.F.E
technology, Timer to stop car in fixed time period etc. Jaguar will use the network of their
around 138 sites and around 35 franchise partners. The inventory for this new car will be
managed based on the requirements and space. Company will use the Just in time approach for
managing their logistics and inventory. Through this approach, company can effectively improve
their efficiency while manufacturing the cars along with the reduction in waste in the production
of their new cars(Tovey, 2016). This approach is effective for the company in properly
managing their production line as well as to reduce the inventory costs. This approach is useful
for the company in reducing the cost of their operations as well as to enhance the logistic
division for delivering and receiving the cars and their parts based on the requirements and
needs. The company will be able to reduce their cost of inventory by using the better quality
based inventory in the production of car such as sensor, technology, alarm and the time when the
just in time approach is used in business operations of company. The major focus of the Jaguar in
development of this car is to satisfy the increasing needs and demand of their customers in
minimum time period. By using this quality tool, The efficiency of the business operations of the
Jaguar will improve along with the reduction in production costs. The wastage in producing the
new car will be minimised by using the just in time approach. When this approach is used in the
business operations of Jaguar in manufacturing the new car, the company can improve the sales,
profit and revenue of the firm as this car can satisfy the increasing needs of customers along with
reducing the waste in production process. The company can capture more market share by
introducing the new car as it is equipped with various security and safety features which will
ensure the customer satisfaction as their needs are considered in manufacturing this new
car(Webster, 2015). Apart from that by using the effective inventory, company will also use the
inventory management system so that, the inventory can be utilised based on the needs and
requirements of production process. This system is also necessary for managing the inventory in
proper manner so as to enhance the profit and reducing the waste.

Economic, Environmental and Social approaches
These three approaches are helpful for the Jaguar in improving the productivity as well as
profitability for development and growth of the company in market place. These approaches are
properly analysed by the company while manufacturing their new car for ensuring the success of
car in market. For the environmental approach, company will use the Life Cycle Approach in
order to determine the impact of business operations on the environment while manufacturing
the car. The company has decided to invest more amount of money in the R&D activities for
improving the organisational performance in terms of protecting the environment. The new car
of Jaguar is equipped with eco friendly features for low emission of pollution. These features
will ensure that the car will not harm the environment and leaves positive impact on the
customers of the target market (Townsend and Calantone, 2014). The Jaguar needs to ensure that
the eco friendly features are protecting the environment by low emission of CO2 in the
environment. The company will also use the Life Cycle Assessment tool for determining the life
of car. In Economic Consideration, company is focused on the pricing of the car as the customers
prefer the car with lowest prices and advanced features. The company is targetting the middle
class people for selling the car to them at affordable prices. Through this, customers will get the
better and improved features along with the advanced technological tools such as GPS, Sensors
etc. Also the company has considered the needs and requirements of the customers while
manufacturing the car which will improve the satisfaction and expectations of the customers
from the provided product of the company. The company is also using the artificial intelligence
technology in their new car for avoiding the accidents and other dangerous situations. The major
focus of the company in producing the new car is on the safety and security of the customers
who will drive the car. Company is using S.A.F.E. Technique i.e. Self Analysing Functional
Emergency technique for stopping the car in case of emergency such as heart pain,
unconsciousness among the driver. In social considerations, the company is considering the
needs and demand of their targetted customers so as to manufacture and provide the car
accordingly to the customers (Wang and et. al., 2016). So from the above information, it is clear
that the company is considering the Environmental, Economical and Social approaches while
manufacturing their car in an effective manner.

RECOMMENDATION
The Jaguar is focused on the safety and benefit of the customers due to which company is
searching for new ideas for launching the car. The company is focused on New Product
Development and Logistics mix for manufacturing the new car for keeping people safe while
driving. The car is equipped with various features in order to ensure the safety of customers in
critical situations. The company is also using the S.A.F.E (Self Analysing Functional Emergency
technology) technique which is useful for the stopping the car on side ways in case of
emergency. The firm is also using the latest technology in producing the car. The company has
decided to use the Product Development Toolkit in New Product Development and Just- in-
Time for Logistics mix in order to provide improved features to customers while driving the new
car.
CONCLUSION
It has been concluded from above discussed report that the concept of new product
development is beneficial for the organisation in order to introduce new product in the market for
ensuring the satisfaction of customers. Also the Just in time approach is useful for the companies
in eliminating the wastage as well to improve the efficiency of business operations in
development of new product. The New product development toolkit and Just in time approaches
are useful for firms for the introducing new product in the market for satisfying the needs of
customers.

REREFENCES
Books and Journals
Becker-Ritterspach, F. and Bruche, G., 2012. Capability creation and internationalization with
business group embeddedness–the case of Tata Motors in passenger cars. European
Management Journal. 30(3). pp.232-247.
Benur, A. M. and Bramwell, B., 2015. Tourism product development and product diversification
in destinations. Tourism Management. 50. pp.213-224.
Christopher, M. and Peck, H., 2012. Marketing logistics. Routledge.
Clegg, B. and et. al., 2013. Governing inter-organisational R&D supplier collaborations: a study
at Jaguar Land Rover. Production Planning & Control. 24(8-9). pp.818-836.
Lawson, G., Salanitri, D. and Waterfield, B., 2016. Future directions for the development of
virtual reality within an automotive manufacturer. Applied ergonomics. 53. pp.323-330.
Tovey, M. ed., 2016. Design for Transport: A User-centred Approach to Vehicle Design and
Travel. Routledge.
Townsend, J. D. and Calantone, R. J., 2014. Evolution and transformation of innovation in the
global automotive industry. Journal of product innovation management. 31(1). pp.4-7.
Wang and et. al., 2016. Big data analytics in logistics and supply chain management: Certain
investigations for research and applications. International Journal of Production
Economics. 176. pp.98-110.
Webster, S. A., 2015. Flexible Manufacturing for a Future with Mixed Materials.
MANUFACTURING ENGINEERING. 155(3). pp.89-96.
Online
Product Development Toolkit, 2016. [Online]. Available through: <http://www.npd-
solutions.com/npdsoftwaretools/pdtoolkit>.