Understanding Operations, Logistics and Supply Chain Management

This essay explores the concepts of operations, logistics, and supply chain management in the context of an automotive sector organization, Land Rover. It discusses the theories of Six Sigma and lean management and their application in managing quality and introducing new services. The essay also provides recommendations for Land Rover to focus on after-sales services and offer affordable cars to increase sales.

Understanding
Operations, Logistics
and Supply Chain
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Review of relevant operation, logistic and supply chain management theories.........................3
Critical analytic discussion with relevant and similar examples and applying appropriate
solution of operation management .............................................................................................5
CONCLUSION AND RECOMMENDATION ..............................................................................5
REFRENCES...................................................................................................................................6

INTRODUCTION
Operation management is administration of business practices for creating highest level
of efficiency possible within organisation. This area is concern with designing and controlling
process of production and redesigning business operations in production of products and services
(Copacino, 2019). Apart from this, logistic management is supply chain management component
which utilise for meeting customers demand by planning, controlling and implementation of
effective movement as well as storage of related information, goods and services from origin to
destination. This report is based on Automotive sector organisation i.e., land Rover which was
introduced in 1978 and in 2013 merged with Jaguar Cars to form Jaguar Land Rovers. In this
report two area chosen are New product/service development and process as well as managing
quality. Along with this theoretical framework will also going to implement which will assist in
implementation of select areas within effective manner.
MAIN BODY
Review of relevant operation, logistic and supply chain management theories
Land rover is British brand of four-wheel drive cars, which offering premium, luxury
and sport utility vehicles. Owned by multinational car manufacturer Jaguar Land Rover, which
has been owned by India's Tata Motors since 2008 (Tsai and Pawar, 2018). It was founded in
1978 and its founder was British Leyland. In 2013, merged with Jaguar cars to form jaguar land
Rover as well its headquarter is located at England: Solihull, West Midlands.
In this report two selected areas are managing quality as well as company is coming up
with some new services within market area. Managing quality is necessary as it help company in
satisfying their customers within more effective manner. Because customer satisfaction play
important role in building brand image within market area. On the other hand, managing quality
is necessary because bad quality offering have its negative impact on brand value as well as good
will (Halldórsson, 2019). Thus, it is necessary for Land Rover to manage quality of their
products as well as services for making their customer satisfy. Land rover is coming up with new
services in market area which is after selling services as on monthly basis they will go by
themselves to customers for giving them after sales services. In this customer need not to go
service centre because worker will come directly and take car with them to workshop for service.

Main motive behind introducing this service is to make customer satisfy in more effective
manner by providing them after services.
Operation management theory – There are several theories which has been
Implemented by Land Rover within their working as it will help them in managing quality of
their offerings (Fosso Wamba and et.al., 2018). Explanation of these are as follows :-
Six Sigma – It is disciplined, statistical based, data driven approach as well as continuous
improvement methodology which utilise for eliminating defects within products, process or
services. Six sigma approach was introduced in 1980 by Motorola and Bill Smith. This approach
is based on quality management fundamentals and it will provide assistance to Land Rover in
improving capability of their business procedure. Six sigma approach result in increasing
performance as well as reduction within process variation which help in leading to defect
reduction and improvement in profit, employee morale as well as quality of products and
services (Copley, 2018). With this approach, some statistical tools are explained to staff
members of Land Rover and ask them to implement these for managing quality when required.
Implementation of six sigma approach will be beneficial for working of respective automotive
sector company as it will help them in deducting defective parts of cars and other products which
is not accurate. Thu, in simple word it can be said that six sigma help Land Rover is managing
quality of their offerings.
Lean management – It is an approach which utilise for managing an organisation that
support concept of continuous improvement, a long term approach to word which assist in
achieving small, incremental changes within procedure for improving efficiency and quality.
Main purpose of lean management approach is to produce value for customer of land Rover by
optimisation of resources as well as create a steady workflow which based on real customer
demands (lean management, 2019). This operational management framework will provide
assistance to Land Rover as they are coming up with new services related to after sale because it
seeks to eliminate waste of time, identify steps which are not creating value for organisation.
Along with this, lean manufacturing also play important role in managing quality of products and
services because this philosophy have its roots within manufacturing (Kim and et. al., 2018).
There are several factors on which lean manufacturing focuses such as defining value from
standpoint of the end customer, eliminate waste within business processes as well as continuous

improve all work processes, purpose and people. There are five principles of lean manufacturing
explanation of these are as follows :-
Identify value is first step in lean management which means finding problem which
customer needs solved and making product the solution. Thus, land Rover are offering after sales
services for which customer readily want to pay for as it is valuable (Arunachalam, Kumar and
Kawalek, 2018). Any process or activity which not add value should not include within
offerings.
Value stream mapping is related to the procedure of mapping out workflow of company,
including all actions as well as staff members of Land Rover who will contribute in procedure of
creating and delivering the end product to the consumer. Value stream mapping helps managers
visualize which processes are led by what teams and identify the people responsible for
measuring, evaluating and improving the process. This visualization helps managers determine
which parts of the system do not bring value to the workflow.
Create a continuous workflow make sure that team workflow is going on smoothly as
well as preventing any interruption or bottlenecks which may occur due to cross functional
teamwork (Schönsleben, 2018). Lean management techniques is that which use a visual cue to
trigger action, is utilise to enable easy communication within team so they can easily address
what need to be done as well as when it require to be done. Breaking the total work process into
a collection of smaller parts and visualizing the workflow in this regard facilitates the feasible
removal of process interruptions and roadblocks.
Establish a pull system make sure that continuous workflow will remain stable as well as
guarantees that teams deliver work assignment faster and with less efforts. A pull system is
particular lean technique which decreases waste of any production procedure (Lai, Sun and Ren,
2018). Along with this, it make sure that new work start with its demand only because it result in
advantages of minimising overhead and optimisation of storage cost.
Facilitate continuous improvement is related to various techniques which utilise for
identifying what an organisation gas done as well as what need to be done. Along with, any
possible obstacles that may arise and how all members of the organization can make their work
processes better. The lean management system is neither isolated nor unchanging and, therefore,
problem may occur within any of the other four steps. By making sure that every staff member

will contribute to the continuous improvement of the workflow protects the organization at the
time of emerging issues.
Thus, with the assistance of above mention theoretical framework it will be easy for Land
Rove to manage quality of their offerings and serve customers as per requirement. Along with
this, it also help them in bring their after sales monthly car services facility in market.
Critical analytic discussion with relevant and similar examples and applying appropriate solution
of operation management
There are several operation management frame work but for Land Rover Six Sigma and lean
management will be suitable. As they are coming in market with new service that it after sales
monthly car services which will result in increasing their sales as customers want after sales
services more because several issues may occur in car while driving it (Brinch and et. al., 2018).
As similar to this TQM (total quality management) frame work will also beneficial for company
as it provide assistance in managing quality of product along with six sigma and Lean
management. Explanation of this frame work are as follows :-
TQM (total quality management) is continuous procedure of detecting as well as reducing or
eliminating errors within manufacturing, streamlining supply chain management, enhance
experience of customers as well as make sure that staff members are properly trained. Aim of
respective model is to hold all parties involved within this production procedure accountable for
entire quality of final products or services (WHAT IS TOTAL QUALITY MANAGEMENT
(TQM), 2019). A core definition of total quality management (TQM) describes a management
approach to long-term success through customer satisfaction. In a TQM effort, all members of an
organization participate in improving processes, products, services, and the culture in which they
work. There are eight primary elements of TQM explanation of these in relation of Land Rover
are as follows :-
TQM can be summarized as a management system for a customer-focused organization
that involves all employees in continual improvement. It uses strategy, data, and effective
communications to integrate the quality discipline into the culture and activities of the
organization. Many of these concepts are present in modern quality management system the
successor to TQM. Here are eight principles of TQM are as Customer focussed, total employee
involvement; process centred, integrated system, strategic management approach, continual
improvement, fact based decision making and communication. These elements are considered so

essential to TQM that many organizations define them, in some format, as a set of core values
and principles on which the organization is to operate.
CONCLUSION AND RECOMMENDATION
From above discussion it has been summarised that within an organisation operations and
logistic management both play important role as they help in managing daily basis operations in
proper manner. Along with this, for an automotive sector industry it is necessary to manage
quality of their offering as well as they have to come up with some new product or services
within market. Because this is the only way which help them in serving their customers in more
effective manner. For managing quality of offerings there are several approaches related to
operation management, logistics as well as supply management which company have to
implement within their working as it will help in managing quality and reducing defects from
offerings.
After going through entire discussion it has been recommended to Land Rover that they
have to keep focus on after sales service same as before selling services because these are
important. As it result in making customer satisfaction, developing demand for products, gaining
loyal customers and many more. Along with this, they are dealing only in premium and luxury
cars so for increasing sales and gaining competitive advantages it has been recommended for
them to bring some cars which will be in affordance of ever class people. Because it will result in
increasing their sales and generating high revenue. In simple term, through this affordable price
offering demand for Land Rover car will increase at wide level.

REFRENCES
Books and Journal
Copacino, W. C., 2019. Supply chain management: The basics and beyond. Routledge.
Halldórsson, Á., 2019. Actionable sustainability in supply chains. In Operations, Logistics and
Supply Chain Management (pp. 191-203). Springer, Cham.
Fosso Wamba, S. and et.al., 2018. Big data analytics in logistics and supply chain management.
The International Journal of Logistics Management. 29(2), pp.478-484.
Arunachalam, D., Kumar, N. and Kawalek, J. P., 2018. Understanding big data analytics
capabilities in supply chain management: Unravelling the issues, challenges and
implications for practice. Transportation Research Part E: Logistics and Transportation
Review. 114, pp.416-436.
Schönsleben, P., 2018. Integral logistics management: operations and supply chain management
within and across companies. CRC Press.
Brinch, M. and et. al., 2018. Practitioners understanding of big data and its applications in supply
chain management. The International Journal of Logistics Management. 29(2), pp.555-
574.
Lai, Y., Sun, H. and Ren, J., 2018. Understanding the determinants of big data analytics (BDA)
adoption in logistics and supply chain management: An empirical investigation. The
International Journal of Logistics Management, 29(2), pp.676-703.
Kim, J. and et. al., 2018. Towards A Better Understanding of Humanitarian Supply Chain
Integration. In The Palgrave handbook of humanitarian logistics and supply chain
management (pp. 249-277). Palgrave Macmillan, London.
Copley, P., 2018. The experiential learning process on the small enterprise marketing/logistics
and supply chain management interface–a conceptual model for the practical classroom.
Tsai, K. M. and Pawar, K. S., 2018. Special issue on next-generation cold supply chain
management: Research, applications and challenges. The International Journal of
Logistics Management, 29(3), pp.786-791.
Online
lean management, 2019.[Online].Available
throughhttps://searchcio.techtarget.com/definition/lean-management
(WHAT IS TOTAL QUALITY MANAGEMENT (TQM), 2019.
[ONLINE].AVAILABLE THROUGH<https://asq.org/quality-resources/total-quality-
management>

Understanding Operations, Logistics and Supply Chain Management
Essay Planning Form
You need to read the Assessment Brief which is available on Moodle before filling this
form.
 Student Name:
 Date:
Which organisation (s) would you like to choose? Please tick one option and write the
name of organisation (s) of your selected option.
Service sector (e.g. Hospital): London Bridge Hospital
Manufacturing industry (e.g. Automotive company):
Which of the two areas would you like to investigate?
 New product/ service development and process
 Managing quality
 Location and Layout
 Managing people in operation and supply chains
 Logistics mix: Channels, networks, transportation, managing inventory and capacity
 Managing business relationships in supply chains
 JIT and Lean
Give a brief outline of how you are going to tackle the essay in view of:
 The context of the essay (e.g. NHS, Private hospitals, successful hospitals, any specific
hospital, National automotive companies, successful automotive companies, Pioneer
automotive companies, …) including examples that you intend to use:
This report is based on Automotive sector organisation i.e., land Rover which was introduced in
1978 and in 2013 merged with Jaguar Cars to form Jaguar Land Rovers.
 The command words (e.g. Discuss etc):

In this report framework related to operation management has been implemented as it help
Land Rover in managing quality of their offering as well as also provide assistance in coming up
with new services within market area.
List three initial discussion or analysis points that you intend to form the main part of
your essay (with respect to your selected areas)
Major three part is operation, supply and logistics management for this Land Rover has
implement several theories which help them in managing after sales services as well as quality
of their offerings. Major three theories are implemented such as TQM, Lean manufacturing and
Six sigma.
Outline which theories you intend to include in your analysis within the essay (e.g.
House of Quality for product design or TQM for Managing quality)
As area chosen is related to quality management so in this report total quality management
theory will be implemented which help in managing quality of offerings and also in serving after
car sales services. These theoretical frameworks are TQM, Six Sigma and Lean Manufacturing.
List three key resources that you will be consulting in your planning. These resources
should be used for either data collection of your selected organisation or finding
appropriate theories and successful examples that could be applied to the selected
organisation (s).
1. quality management theory
2. data collection through customers feedbacks
3. managing supply chain management

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