Understanding the Consumer: Factors Influencing Behavior in Hospitality

Understanding the consumer

Table of Content
 Introduction
 Different cultural, social, personal & psychological factors that
influence consumer behavior & attitudes in hospitality context
 consumer trends are changing due to the impact of digital technology
 Conclusion
 References

Introduction
Customer behavior is part of
organization and individual study
that is part of selection of
products and services according
to customer needs. is analysis of
the different level of decision
making in hospitality industry.

Different cultural, social, personal &
psychological factors that influence
consumer behavior & attitudes in hospitality
context
There are some of the factors that are part of overall consumer
behaviour and are affecting their changing perspective towards different
types of customer services in the hospitality industry.
Cultural factors: It includes the segment of people with a same set of s
and values that are part of a particular community. These are divided in
three parts: