Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
(LO1)

Content
 Introduction
 Influence of various factors on consumer behaviour and attitude
 How consumer trends are changing due to the impact of digital
technology
 Conclusion
 References

The healthy relationship between host and guest is considered as hospitality,
where host welcoming and receiving the guest with compassion and
kindness. Its aims is to assist, entertain and protect visitors or guest while
travelling. Consumer behaviour is defined as the process of studying
behaviour and attitude of someone while selecting, buying, using and
disposing of goods, ideas, products, services and experiences to fulfil
needs and wants. Rosewood hotel is one of the grand and gracious hotel
of United Kingdom. It is a 5 star hotel of London which provides luxuries
accommodations.
Introduction

Definition of Consumer Behaviour
Consumer behaviour consist of
consumer activities related with the
buy, use and dispose of the goods
and services. It refers to the
marketing decisions based on the
knowledge and assumptions of
behaviours and attitudes of
consumers.