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Understanding the principles of Marketing Assignment

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Added on  2021-05-12

Understanding the principles of Marketing Assignment

   Added on 2021-05-12

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Understanding the principles of MarketingComponent BStudent name – Sandeep KaurStudent id – 20053093
Understanding the principles of Marketing Assignment_1
Executive SummaryThe report focused on the Thomas Cook limited leading company that promote association bydelivering the travel and tourism business. The brand providing holiday packaging throughonline channels and the main service of organization is selling the flight tickets. The reporthighlights the Thomas Cook limited marketing audit. The report has various sections and firstsection is brand overview. Brand overview section provides the information of organizationservices and market segmentation. The next section is of critical success factors that involvediscussion of success factors of organization that are vital for success and target market andpotential impacts. The third section is of marketing mix that provides the information of brand7 Ps. In last the report highlights the recommendation provided for enhancing the brandmarketing mix.
Understanding the principles of Marketing Assignment_2
Table of ContentsExecutive Summary.........................................................................................................................2Brand Overview...............................................................................................................................4Critical Success Factors and Prioritization.......................................................................................5Up to date market data of Thomas Cook........................................................................................6Current Marketing Mix of Thomas Cook.........................................................................................8Recommendations.........................................................................................................................10References.....................................................................................................................................12
Understanding the principles of Marketing Assignment_3
Brand OverviewThomas Cook (India) limited is the leading company that was established in India on October 211978.The name of Thomas cook was changed to Thomas cook (India) on March 7,1979[ CITATION Ayo13 \l 1033 ].The business of Thomas cook was started in the United Kingdomin 1841. The company promotes its association by delivering travel and tourism business to itscustomers. The company also provides packaged holiday bookings through the online channelssuch as websites, and other modes of E- commerce[ CITATION Ayo13 \l 1033 ]. The direct andindirect competitors of Thomas cook are Sabre which provides global travel and tourism,Uniglobe Travel partners, Travel Leaders in the market. These competitors have equalmarketing[ CITATION Ayo13 \l 1033 ]. Market segmentation of Thomas cook describes that thecompany delivers the profits from the existing price saving and improving plans and policies forthe future benefits of the company through sites[ CITATION Akb20 \l 1033 ].The demographicfactors of Thomas Cook Company are based on the market segmentation including factors suchas the age, sex, profession and learning level etc. Thomas Cook group’s market segmentation isvery essential for the marketing preparation. As it helps the marketers of the company toobjective the services more effectively for the customers according to their choice. It is helpfulfor developing the overall marketing strategy in the airline industry of ThomasCompany[ CITATION Dev20 \l 1033 ].The Physiographic factors of market segmentation used inthe Thomas Cook Company including the customer’s attitude that what kind of opinioncustomer has related to the tour and travels of the Thomas cook group. Feedbacks from thecustomers about the company are included as the physiographic factors in the marketsegmentation[ CITATION Dev20 \l 1033 ].
Understanding the principles of Marketing Assignment_4

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