Unilever's Axe Bullet Deodorant: A Marketing Analysis

Running head: MARKETING PRINCIPLE
MARKETING PRINCIPLE
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Author Note

1MARKETING PRINCIPLE
Executive Summary
The primary objective of the report is to discuss the case of Unilever and analyze the ways by
which the company has been performing and dealing with the introduction of new deodorant of
Axe. After through analyzing of the organization, it has been found that the company lags in
certain areas like connectivity that is why it has been recommended to create a technological
connectivity along with the management of the organization. The report would further explain
the sales, growth and other major competitors that are avaible in the market and how they do
business.

2MARKETING PRINCIPLE
Table of Contents
Introduction......................................................................................................................................3
Company Summary.........................................................................................................................3
Product Segment Summary.............................................................................................................4
New Product Rationale....................................................................................................................5
Target Customer Description...........................................................................................................5
Marketing Mix Strategy...................................................................................................................6
Conclusion.......................................................................................................................................6