Digital Resource Analysis: Unilever's Business Communication

Running head: BUSINESS COMMUNICATION
Business Research
Digital Resource Analysis: Report

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Executive Summary
Business communication is the essence of any organisation which is used to exchange the
information and ideas with the internal as well as external stakeholders. This report covers the
digital resource analysis of the Unilever which is the leading FMCG brand. The proposal and report
are given on the importance of social media and how it boosts up the morale of the employees.
The report covers the importance of business communication and what all digital communication
tools are used by the company in order to maintain smooth communication with its stakeholders. It
concludes that the company is maintaining smooth communication and also fostering its growth. It is
recommended to the company that it should adopt and implement a proper mixture of traditional
and modern tools of communication for maintaining a balanced connection with the stakeholders.

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Table of Contents
Executive Summary...............................................................................................................................1
Introduction...........................................................................................................................................3
Importance of Digital communication...................................................................................................4
How Unilever uses Digital sources?.......................................................................................................6
Conclusion.............................................................................................................................................8
Recommendations.................................................................................................................................8
References.............................................................................................................................................9

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Introduction
Business communication refers to the exchange of ideas and information between two or
more parties where the business is involved. It can be done through meetings, notices,
advertising, personal selling, video conferencing, messages and more. Business
communication is comparatively formal than the informal communication. It contains a
meaningful message which has a purpose. The companies are required to communicate to
their stakeholders for various reasons. They need to communicate to their employees for
sharing company goals with them, with customers to make them aware about the offerings
of the business, with shareholders to share the growth and profits of the business, with
government to comply with the rules and regulations and with others for some or the other
purpose. Clear communication assist organisations to have error free operations and
provide clear guidance to the business (Khan & Khan, 2012).
Background
This assignment is based on the proposal made on the topic ‘Digital Resource analyses. The
digital communication of the company Unilever has been discussed in the proposal. Unilever
is the leading FMCG Company across the world. The assignment covers the importance of
digital sources for communication and the tools which are used by Unilever for running its
business. Digital resources are the databases, readings, papers, reports and scripts which
are available in a digital form i.e. in electronic format. The task will showcase the digital
technology which is been used by the company for improving the morale of the employees
of Unilever. It will analyse that how social communication boost their morale and motivates
them to work with greater productivity