SWOT Analysis of Unilever: Strengths, Weaknesses, Opportunities, and Threats

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Operational Impact Analysis.......................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Unilever is a global leader in the consumer products industry. Unilever's SWOT analysis
displays the company's current state as well as its external environment. Long-term success may
be boosted by strategies based on corporate strengths and market possibilities (Susilowati, 2018).
The aim of this report is to analyse the strength, weaknesses, opportunities and also the threats of
the Unilever Company. This report also aims at analysing the impact of the key drivers
concluded from the SWOT analysis upon the functional or operational areas of the company
namely: Marketing and HRM (Human resource management).
MAIN BODY
SWOT Analysis
Strength
 It offers a diverse product offering and
a wider and deeper inventory of brands,
making it well suited to engage into
shifting market tastes throughout the
globe.
 The most important strength of the
company is their skilled workforce
which allow them to sever the evolving
needs and demands of their potential
customer (Shetty and Shreenidh, 2018).
 Along with its flexible pricing & skill
in transmission lines that cover every
minute detail of the world, Unilever
seems to have a significant competitive
edge over its closest competitors.
Weaknesses
 Unilever's main flaw has been that it
plays in a hyper-competitive market
wherein rival strong competitors
including P&G, Nestle, etc., are
constantly challenging its supremacy
and raising the bar in the trillion-dollar
FMCG industry (Lang, 2020).
 Another drawback though is that the
goods are frequently substituted,
particularly in growing asian and
african Countries, wherein rural
customers in the backcountry
frequently adopt natural and traditional
replacements to Unilever's goods.
Opportunities
 Potential customers in developing
markets have all been desiring to
westernization as a due to globalization
Threats
 As previously stated, Company is
operating in a business segment within
which local products and alternative