Marketing Management of Unilever's Food Department

Marketing Management

Extract Summary
The given report is an assessment exploring the elements of Marketing management of a
chosen organisation and its regulation for the respective organisation's food department. This
report will be an analysis of several marketing strategies and choosing the most suitable and
efficient strategy to enhance Company's growth. Recommendations are provided for revamping
strategies for various marketing elements to improve the sales of a particular product or product
line. The given report analyses and determines the competition and other challenges that
concludes positioning of the company in the competitive market. Impact of recommended
changes are depicted furthermore in the assessment. This report has provided clear perceptions in
decision making of the management of company to enhance efficiency in its operations. For
instance, when the marketing for a commodity has been done efficiently then sales for that
commodity is definitely going to rise. Aim of the report was to increase productivity in
company's routine activities and practices. Hence, these efforts will result in accelerating growth
of the respective company.

Table of Contents
Extract Summary ............................................................................................................................2
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Overview of the company......................................................................................................4
Exploring competitive organisational working environment through the use of various tools. .5
Marketing mix of Unilever.....................................................................................................9
Recommendation of how to improve marketing mix...........................................................10
Various ways to improve the branding ................................................................................11
CONCLUSION..............................................................................................................................12
References .....................................................................................................................................13

Introduction
Marketing is defined as activities regulated by a company for promoting the buying and
selling of its products and services. Marketing is essential for a company as it increases
awareness among customers and provide assistance in targeting the desired customer base.
Marketing management is considered as the management process of controlling and enhancing a
smooth flow of these marketing activities. This management is aimed at creating a high
reputation of the company and attracting new customers for the company's products and services.
Marketing is costly but also an efficient source of promoting and advertising. This process
consists of four components which are termed as strategic market analysis, marketing control,
marketing-mix, and market implementation(Abutaleb and El-Bassiouny, 2020). The chosen
company “Unilever” is the most diversified company with over 400 brands serving worldwide.
These brands are serving products and services with three major divisions as Foods, Home Care,
and Personal and Beauty care. The Food department of Unilever is comprised of one fourth part
of the company. This assessment will be an evaluation of knowledge and understanding of
marketing theories and models. Further, this report will provide a guidance to develop and
execute upgraded marketing theories for the food products with a low performance portfolio.
Main Body
Overview of the company
Unilever Plc is a multinational company producing consumer goods. The company was
established in 1929 in United Kingdom by Antonius Johannes Jurgens, Samuel van den Bergh,
and Georg Schicht. The company operates worldwide with a mission “to add vitality to life”.
Unilever is the parent company to over 400 brands which involves Marmite, Vaseline, Knorr,
Brut, Lipton, PG Tips, etc. The company is headquartered in London, United Kingdom. More
than 1,50,000 people are employed by Unilever all around the globe. It was listed in 2019 one of
the largest FMCG company is total sales perspective. For instance, many brands of the company
achieves annual sales of over 1billion euros. The management of the company designs strategies
to achieve extraordinary standards and quality performance both regulating together in the
company's operations. The Food and refreshments line of Unilever offers Ice cream, savoury,
tea, coffee, etc. Unilever is holding a strong competitive position in the market with a positive
and massive brand image in its customer base (Thomas, 2021). For instance, Unilever provides