Marketing Essentials: Nestle vs Unilever - A Comparison of Marketing Mix

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
Covered in PPT.......................................................................................................................1
Task 2...............................................................................................................................................1
P3. Differentiate between of two companies in context of marketing mix............................1
Task 3...............................................................................................................................................5
P4. Evaluate and design a basic marketing plan for an organisation.....................................5
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A Marketing is the process of procuring, assessing, manufacturing, selling and
distributing along with promotional activities product and services for fulfil the customer needs
and wants as well as to promote their brand in competitive marketplace (Baker and Magnini.,
2016). The objective of marketing of basically scrutinize for attracting the large number of
customer at the market place in order to develop the sales of respective company. It is very
essential for building or making better relationship between customer. As in context to business
the marketing is utilised for preparation short or long term profitability by investing incurred in
product and services that generates the outcomes in terms of Goodwill, High market share,
customer retention etc.
In this report the company is considered as Nestle is a Swiss Multinational food and
beverages processing of conglomerate corporation which it operated from the headquarter in
Vevey, Vaud, Switzerland. In this report the topic are commence to covered key roles and
responsibilities of marketing as well as in organisation. It require to compare with other venture
through marketing mix and evaluate the marketing plan for organisation perspective (Baker and
Saren, 2016).
Task 1.
Covered in PPT
Task 2.
P3. Differentiate between of two companies in context of marketing mix.
The background of marketing mix is consists about the set of actions or strategies which
is usually assorted by a company to promotes its brand or product in the market. It involves the
7Ps combination of marketing mix such as Product, price, process, place, people, promotion and
physical evidence etc. In this section, the comparison between two companies as Nestle and
Unilever ventures of their marketing mix to measure better planning process to accomplish the
objectives (Proctor, 2020).
Basic Nestle Company Unilever company
Product The products of Nestle is The Unilever venture having
1

having wider scope in
worldwide, as they
manufactured quality of food
and beverages items (Rancati,
Gordini and Capatina, 2016).
Their customer are very loyal
in nature as products are
having promising traits that
stats about all regulation that
helps to meets all high
standard of quality. The
offering of product by Nestle
venture is food and health,
nutrition product that meets
the customer needs and wants
such as baby foods, Mineral
water, health and soft drinks
and ice cream etc.
their own product strategy as
well as product mix. They
segregated their product
combination into different
category such as Food,
beverages, refreshments,
health care, personal care and
Water purifier etc (Rudden,
2016). They have overall 300-
400 brands which can be
measured through in marketing
mix and Unilever comes under
FMCG segmentation where
types of product brand procure
are Dove, Axe, Rexona, Rama,
Lipton, Lux and Knorr etc.
Price The terms price is describe
about the value of particular
product and which creates the
sales revenue. The intensity
level of Nestle's pricing is
construct through its
packaging as well as raw
material based. To implement
price is decides on the basis of
product type, nature, quantity
and quality. As if the quality is
in high standard then the price
is implies expensive in nature
By utilising the pricing tactics
through Unilever as in
penetration manner in terms of
high, low or quality of price.
To implements the price in any
form of product it is must to
analyse the competitor firm
pricing strategy in FMGC
market in worldwide. Unilever
follows the competitive pricing
and enhance the immense
competition of market
research. As Unilever product
2