Unilever is an Anglo–Dutch multinational Company

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Introduction
About Unilever
Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods,
beverages, cleaning agents and personal care products. It is the world's third-largest consumer
goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the
world's largest maker of ice cream.
Unilever owns over 400 brands, amongst the largest selling of which are Aviance, Axe/Lynx, Ben
& Jerry's, Dove, Flora/Becel, Heartbrand, Hellmann's, Knorr, Lipton, Lux/Radox, Omo/Surf,
Rexona/Sure, Sunsilk, Toni & Guy, TRESemmé, VO5, Wall's and Wish-Bone. It is a dual-listed
company consisting of Unilever N.V., based in Rotterdam, Netherlands, and Unilever PLC, based
in London, United Kingdom. Both companies have the same directors and they operate as a
single business.
Unilever was founded in 1930 by the merger of the British soap maker Lever Brothers and the
Dutch margarine producer Margarine Unie. It has made numerous corporate acquisitions,
including of Chesebrough-Ponds (in 1987); Best Foods, Ben & Jerry's and Slim Fast (in 2000);
and Alberto-Culver (in 2010). Unilever PLC has a primary listing on the London Stock Exchange
and is a constituent of the FTSE 100 Index. It had a market capitalization of £27.3 billion as of 23
December 2011, the 18th-largest of any company with a primary listing on the London Stock
Exchange. Unilever N.V. has a primary listing on Euronext Amsterdam and is a constituent of the
AEX index. Both Unilever PLC and Unilever N.V. have secondary listings on the New York Stock
Exchange.
Unilever started its onshore operations in Bangladesh in 1964 when its soap factory was set up
at Chittagong. Unilever Bangladesh Ltd. (UBL) is market leader in 7 of the 8 categories it
operates in, with 19 brands spanning across Home and Personal Care and Foods.
Unilever Bangladesh’s operation provides employment to over 10,000 people directly and
indirectly through its dedicated suppliers, distributors and service providers.99.8% of Unilever
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Bangladesh employees are locals. They have a large number of Company employees working
abroad in other Unilever companies as expatriates. Currently UBL has five departments to take
care all the activities within Bangladesh that includes
 Customer Development
 Brand Building
 Human Resource
 Finance and
 Supply Chain.
Though worldwide Unilever has numerous numbers of products, but surroundings in the
country made them launch total 19 products:
 Lux
 Surf Excel
 Close up
 Pureit
 Pepsodent
 Knorr
 Rexona
 Dove
 Wheel
 Lifebuoy
 Pond’s
 Taaza
 Sunsilk
 Axe
 Vaseline
 Clear
 Rin Power White
 Fair and lovely
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 Vim
Unilever at a Glance
Mission
Unilever's mission is to add Vitality to life, to meet every day needs for nutrition, hygiene
and personal care with brands that help people feel good, look good and get more out of
life.
Operations
Home and Personal Care, Foods
Constitution
Unilever - 60.75% shares, Government of Bangladesh - 39.25%
Product categories
Household Care, Fabric Cleaning, Skin Cleansing, Skin Care, Oral Care, Hair Care, Color
Cosmetics, Deodorant, Tea based Beverages.
Brands
Wheel, Lux, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sun-silk, Lipton Taaza,
Pepsodent, Clear, Vim, Surf-Excel, Rexona, Dove, Vaseline, Pureit, Knorr and Axe.
Manufacturing facilities in Bangladesh
The company has a soap manufacturing factory and a personal products factory located in
Chittagong. Besides these, there is a tea packaging operation in Chittagong and three
manufacturing units in Dhaka, which are owned and run by third parties exclusively
dedicated to Unilever Bangladesh.
Employees
Unilever Operations in Bangladesh provide employment to over 10,000 people directly and
indirectly through its dedicated suppliers, distributors and service providers. 99.5% of UBL
employees are locals and there are equal numbers of Bangladeshis working abroad in other
Unilever companies as expatriates.
"Unilever brands"
The following 90 pages are in this category.
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A
 Elizabeth Arden
 Axe (grooming product)
B
 Becel
 Ben & Jerry's
 Bertolli
 Best Foods
 BiFi (snack)
 Birds Eye
 Boursin (cheese)
 Bovril
 Breyers
 Brooke Bond
 Bubble O' Bill
C
 Chicken Tonight
 Cif
 Colman's
 Conimex
 Continental (Brand)
 Cornetto (ice cream)
 Cotton swab
 Country Crock
 Cup-a-Soup
D
 Degree (deodorant)
 Domestos
 Dove (personal care
product brand)
F
 Fabergé (cosmetics)
 Findus
 Flora (margarine)
 Fudgsicle
G
 GB Glace
G cont.
 Golden Gaytime
 Good Humor
H
 HB Ice Cream
 HB Wall's
 Hellmann's
I
 I Can't Believe It's Not
Butter!
 Iglo
 Imperial Margarine
 Impulse (body mist)
K
 Kibon
 Klondike bar
 Knorr (brand)
 Kwality Wall's
L
 Lakme cosmetics
 Langnese
 Lifebuoy (soap)
 Lipton
 List of Unilever brands
 Lux (soap)
M
 Magnum (ice cream)
 Maille (company)
 Marmite
P
 PG Tips
 Paddle Pop
 Peperami
 Persil
 Persil Power
 Persil Service
 Pond's Creams
 Popsicle
P cont.
 Pot Mash
 Pot Noodle
 Pot Rice
 Prince Matchabelli
R
 Ragú
 Rexona
 Rinso
S
 Sana (margarine
brand)
 Sariwangi
 Scottish Blend
 Selecta (dairy
products)
 Signal (toothpaste)
 Skippy (peanut
butter)
 Slim Fast
 Snuggle
 Solero
 Splice (ice cream)
 Spry Vegetable
Shortening
 Squirrel (peanut
butter)
 Suave
 Sunsilk
 Surf (detergent)
 Surf Excel
T
 Twink (home perm)
V
 Vaseline
 Vermonster
 Viennetta
 Vim (cleaning
product)
W
 Wall's (company)
 Wish-Bone salad
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dressing
Volume growth ahead of Unilever markets
Underlying volume growth:
Financial Year Growth
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2008 0.1%
2009 2.3%
2010 5.8%
Underlying volume growth accelerated in 2010 to 5.8%, the best that Unilever has achieved
for more than 30 years. Unilever set out two years ago to reignite its volume growth and to
grow ahead of its markets. That is what Unilever are starting to do; its volume shares are up in
all regions and in most categories.
Volume growth was broad based. In its emerging markets business Unilever grew volumes by
around 10% over the year as a whole, with the key businesses of China, India and Turkey all
delivering growth well into double digits. Only in Central and Eastern Europe did Unilever see
more subdued growth, although even here volumes were comfortably up in difficult markets.
In the developed world, where growth has been very hard to achieve over the recent past, its
volumes were also up by around 2%, again ahead of the market, in both Western Europe and
North America.
Unilever gained volume share in all regions, with particularly strong performance in key
emerging markets such as China, Indonesia, South Africa and Argentina. Unilever stern Europe
also saw strong volume share gains, led by the Netherlands, France and Italy. Volume shares
were also up in most of its core categories, with deodorants, skin cleansing, household care,
ice cream and dressings all achieving notable gains during the year.
List of major players
1. Unilever Bangladesh
2. Marico
3. Nestle Bangladesh
4. Pran
5. Square toiletries Limited
Financial performance of Unilever
UNILEVER
FINANCIAL
PERFORMANCE
YEAR
2013 2012 2011 2010 2009
UNDERLYING SALES
GROWTH %
4.3 6.9 6.5 4.1 3.5
STRATEGIC ANALYSIS OF UNILEVER BANGLADESH