Importance of Leadership for Organisational Culture and Diversity: A Case Study of Unilever

Leadership Report

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Leadership theories.....................................................................................................................4
Leadership styles and Models.....................................................................................................5
Vroom expectancy theory...........................................................................................................6
Importance of leadership for organisation culture and diversity................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Leadership refers to the process of social influence which maximises the efforts of others
towards the achievement of a goal. It is basically the ability of an individual or group of
individuals to guide and influence followers or other members of an organisation. Leadership is
very important at organisational level as they help in terms of directing an organisation's
resources in order to improve the efficiency and achievement of goals as well. In the present
report, Unilever is taken into consideration(Hughes, Ginnett and Curphy, 1996). Unilever is
basically the British multinational consumer goods company which is headquartered in London,
England. Their products are majorly available in around 190 countries. Unilever products
basically include food, condiments, well being vitamins, ice cream, mineral and supplements etc.
The present report will cover discussion about leadership styles and models and also about
impact of leadership on organisational performance and business practice as well. In addition to
this, the report will cover analysis about the impact of leadership on organisational culture and
diversity management. Moreover the report will cover discussion about evaluation on leadership
theories, styles and models and their application to different situations.
MAIN BODY
Leadership theories
There are six main leadership theories and they can be applied on organisational level
into successful manner and some of them are explained into the following manner:
Behavioural theory: This theory of leadership basically focuses on this factor that in
which manner person's environment forms an individual a leader. The key concept of this theory
is conditioning(Alghazo and Al-Anazi., 2016). Conditioning is that situation where an
individual will be more likely to act or lead in a certain style as a result of environmental
responses to behaviour. In context to Unilever, they have to create such an environment where
leader can take effective decisions with support of their team members.
Transactional theory or management theory: This theory of leadership also known as
the management theory(Leithwood and Seashore-Louis, 2011). This theory studies leadership in
the form of rewards and penalties. The leadership is viewed in the form of result oriented manner
and hierarchical way as well.