Internal and External Factors Affecting Unilever: A PESTLE and SWOT Analysis

Introduction
This report is focus on huge business
environmental factors which affects their
working and creates hurdles in profitability and
productivity. This will be analyse through Pestle
and Swot analysis on Unilever.
Internal and external factors
External factors
Pestle analysis:
political: The Unilever and whole of retail industry is
affected with taxation policy and Brexit impact on
exporting through EU.
Environmental: This retail industry need to focused on
environmental protection to maintain a positive image
into market. Unilever operate use of recycle material and
establish polluted free machinery for production.
Social: Unilever has it is the main aim to provide products
as per consumer requirements theretofore, they have wide
and quality range which is a positive factor for company.
Technological: the company enable operations through
social platforms and acquire new and advance machine
which provide effective production.
Legal: Unilever ascertain each and every legal laws
regarding consumer right and employee equity act.
Economical: The company contribute in economic GDP
and maintain demand and supply in economy.
CONCLUSION
It has concluded that there are some negative and
positive impact on organisation of these factors
which must be overcome by analysing every
factor.
Internal factor that affects business
Swot analysis:
Strength: Unilever has global brand name and
various range of products which enhance
profitability.
Weaknesses: The company came under many
allegations in sugar products which affects health
of people.
Opportunity: due to having global presence and
strong financial position, technology is the major
opportunity for company.
Threat: the company has threat of competition
and changing environment
References
Kantrowitz-Gordon, I., 2018. Factor structure
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Babakhanova, N.U. and Rakhmatov, Z.N., 2019.
EXTERNAL AND INTERNAL FACTORS OF
FINANCIAL WELL-BEING OF THE
RAILWAY COMPANY JSC «ЎТЙ».
In СОВРЕМЕННАЯ НАУКА: АКТУАЛЬНЫЕ
ВОПРОСЫ, ДОСТИЖЕНИЯ И