Marketing Essentials: A Comparison of Marketing Mix Strategies of Marks and Spencer and its Competitor

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................9
P3............................................................................................................................................9
TASK 3.........................................................................................................................................12
P4 .........................................................................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Marketing is considered as creating an interest among people to buy an organisation's
products through the use of various activities such as advertising, distributing sample products
etc. Marketing can also be referred to as a combination of all those activities that persuade a
buyer to purchase a product (Baker and Magnini, 2016). This aid an organisations in conducting
activities related to promotion and launching of products in potential marketplace. The
organisation chosen for this report is Marks and Spencer which is a leading British clothing and
food brand headquartered in London, United Kingdom. This report compares the different ways
in which Marks and Spencer and one of its competitors apply the marketing mix for attaining its
desire goal as well as target. Moreover it will also describe about basic plan of marketing for a
company.
MAIN BODY
TASK 1
Covered in PPT
1

2