Role and Characteristics of Leaders and Managers in Unilever

Management
and
Operations
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INTRODUCTION
Management is considered as combination of different principles which are related to
different functions which are planning, organising, directing and controlling & many others. It is
also considered as practice through which manager and leader conduct their work properly.
Operation refers to the activities which is associated with managing the internal work of the
business organisation so that it will run in an effective and smooth manner (Ansoff and et. al.,
2018). Organisation selected for this report is Unilever which is operating in consumer goods
industry. It was established in the year 1929 and its head office is located at London, England,
United Kingdom. They offer wide range of beauty & personal care products, cleaning products
and refreshment & food products at worldwide level. The purpose of developing this report is to
understand the thought of operations and management within Unilever by evaluating various
topics. In this report, different types of theories are going to be discussed which are system
leadership, situational leadership and many more. Along with this, it will include discussion on
various roles & functions of leaders as well as manager in various organisational situations.
TASK 1
P1 Define and compare the role as well as characteristic of leaders and managers
As per an analysis it has been said that Unilever is an organisation which have large
number of leaders and managers along with staff members. They are the people mainly
contribute positive things to the attainment of goals & objectives in an appropriate manner.
Detail description about the concept of leader and leadership along with manager and
management are as follows:
Concept of leadership and a Leader
Leadership is a process of continuously guiding employees of an organization towards
achievement of organizational goals and objective while working in a particular direction.
Leadership is that quality of a leader in which they influence behaviour of an individual with
their skills. In addition to this, they guide their staff members in a particular direction so that they
can achieve organisational as well as personal goals (Copacino, 2019).
Leader can be defined as a person who guides the organization's employees in the
direction to achieve company objectives with a clear vision and strategy . They use motivation
as a tool in leading the staff members of the company.
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Concept of Management and a Manager
Management is an process of a managing 5M'S (Men, machine, material, money and
methods) of an organisation for achievement of pre determined objectives and growth. It is that
process which include planing, organizing, staffing, directing and controlling of organisation in a
defined and efficient manner.
Managers are those individual who are skilled in administration of an organization or
they have skills of using organisation resources efficiently with a view of achieving firms goal.
A manager is the person who recruit, manage, select, examine and monitor the presentation of
staff members among the workplace in order to attain their goals & objectives effectively (Glock
and et. al., 2019).
Comparison between the roles of a Leader and Manager
Basis Role of leader Role of manager
Creation The role of a leader in
organization is to create a
vision of firms working in mind
of employees. Leaders are the
one who brings clarity in
concept of objectives and goal
of the organization within the in
mind of staff members (Gupta,
Yang and Jain, 2019).
The role of a manager within
the company is to implement
management concepts
effectively so that there
goals and objectives will be
attained in an effective
manner.
Focus Leaders mainly focuses on the
attainment of goals and
objectives for which they
provide guidance and direction
to the staff members. This as a
result aid them in developing
high quality goods and services
On the other hand, in context
of manager it has been said
that there main emphasis is
to manage and control all the
activities in an effective
manner so that positive
working environment will be
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