The Contemporary Hospitality Industry

This document explores the different types of business within the hospitality industry and the diverse products and services they offer. It examines a range of operational and functional departments within a chosen hospitality business and discusses the contribution of the hospitality industry to local, national, and international economies.

THE
CONTEMPORARY
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Explore the different types of business within the hospitality industry and the diverse
products and services they offer..................................................................................................1
P2. Examine a range of operational and functional departments within a chosen hospitality
business.......................................................................................................................................2
P3. Discuss the contribution of the hospitality industry to local, national and international
economies....................................................................................................................................3
TASK 2............................................................................................................................................4
P4. Investigate a range of different operational roles within the hospitality industry................4
P5. Examine the skills required for roles within the hospitality industry and current skills
shortages......................................................................................................................................5
TASK 3............................................................................................................................................6
Covered in PPT...........................................................................................................................6
TASK 4............................................................................................................................................6
Covered in PPT...........................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Hospitality sector is considered as the fast growing and emerging industry in all over the
world and it also provide the prominent benefits in terms of serving effective quality to the
customers with the effective manner. Moreover, it also include various areas in its like travel and
tourism, food and beverages and other services (Huang and et. al., 2016). In order to carry
forward this report Treehouse hotel London is considered which is situated in London and also
provide suitable facilities like laundry, accommodation, quality food, Wi-Fi and many more.
Therefore, the report is going to cover various forms of organisations that exist within the
hospitality industry and also include various departments with itself. Moreover, it also show the
contribution regarding the hospitality industry in terms of local, international and national that
were identified within the report.
TASK 1
P1. Explore the different types of business within the hospitality industry and the diverse
products and services they offer
This industry is considered as the wide category which offer its services in various sectors
considering the planning, lodging, transportation, food and beverages and many more. Along
with this, it also include hotels, bars and restaurants in it. Despite from this, this sector include
number of businesses within it and some of them are explained below: Souvenirs: It is considered as the small shop or display as it is the supplement of the
concerning ideas in order to earn additional income. Along with this, it make things quite
unusual but considered as the factor that is easy to attract and also serve as the visual
reminder towards the visitors (Jones, Hillier and Comfort, 2016). For instance, Rowena
Souvenirs, is the UK manufacturer which provide effective gifts and merchandise for the
gift shops and visitor centres. Along with this it is the antique shop which shows the
skills of many local creators in the specific area. Food and beverages: It is considered as the biggest segment of the hospitality sector
which provide maximum meal and drink services in their specific area. Along with this,
the businesses within the hospitality industry are more specialised in terms of making
meals, beverages and many more and they offer it in their premises. For instance, Nestle
is the manufacturer of coffee and food items and it deals in healthy quality of coffee
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services and other significant products. Despite from this, company also deals in diary,
bottled water, coffee, snacks, cakes and many more.
 Travel and tourism: It is also considered as the another business that also relies under the
hospitality sector. Moreover, this type of business offer their services under the name of
travel and tourism including, buses, ships, trains, flights and many more (Ozturk, 2016).
In terms of this, significant function of entity is to motivate large number people to travel
in the world. For instance, Expedia UK is the travel agency that offer safe and secure
travelling services in UK and other areas of Europe.
Hence, within the hospitality industry, the scope is high because of the offered products
and services. This sector put direct and indirect impact on an economy in terms of offering
opportunities for an organisation as it helps in expanding their business by offering employment
to many people.
P2. Examine a range of operational and functional departments within a chosen hospitality
business
The structure of an organisation depicts the relationship among the individuals and other
functional units of company. Along with this, there are various departments within the business
that are considered as more important in terms of enhancing the success and growth of company.
In relation with this, Treehouse hotel London is considered which has many departments and for
this, it operational and functional departments are important as it is helpful for the company in
order to produce suitable quality of products for the business organisation. For this, various
departments are discussed below:
Functional Department: HR department: The HR department of Treehouse hotel London carry various task with
it like developing and designing jobs, provide training to people and also create person
specification in terms of hiring people. For this, the significant role of the HR department
of Treehouse hotel London is to recruit skilled and talented people regarding the
satisfaction of customers. Marketing department: It is the functional department of Treehouse hotel London and it
plays an important role in order to identify the requirements and demands of customers
towards the brand (Liang and et. al., 2017). Hence, it is helpful in order to satisfy the
needs of customers that leads to increase the image of company.
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Operational Department: Food production department: The significant task of this department in Treehouse hotel
London is to develop effective food items that are tasty and healthy. This department also
ensure that the cooking place in hygienic and neat by following the safety standards and
rules.
 Housekeeping department: It is considered as one of the significant department of
Treehouse hotel London as it directly put great impact on the running and functioning of
company and also influences the frame of mind of customers. Along with this, they are
also make sure that they offer neat services to their guests like, common areas, restrooms,
lobbies, food and so on.
Hence, both the departments in Treehouse hotel London plays vital role as it is important
in order to attract large number of people that leads to enhance their overall brand awareness and
results towards the huge growth and success with the hotel industry.
P3. Discuss the contribution of the hospitality industry to local, national and international
economies
Hotel industry give its huge contribution towards the economic growth as it is useful in
offering prominent job opportunities towards the local people and it is useful for the business in
its better expansion and operations (Kandampully, Zhang and Jaakkola, 2018). This industry is
considered as the rapid growing industry in comparison to other industries and it seems to
develop more since 2008 by offer significant job opportunities to people over 5 years. Besides
this, the major contribution of this sector at the local, national and international level are
discussed below: Local: It offer prominent importance towards the strength towards the energy and
development of local economy which is useful regarding the development of skills,
employment and investment. Along with this, it also alters from the place to place and
put great contribution towards the local economic care for the job opportunities. National: Moreover, it is considered as the fourth largest industry in UK that generates
around 3.2 million jobs through direct employment within the year of 2016 and from the
side of indirect employment it is around 2.8 million. Hence, this sector generates
approximately £73 billion of the gross value and it is added directly in the economy of
UK and also the additional which is around £87 billion but relies under the indirect term.
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 International: This industry is accountable for the 17% of the total with in the UK
regarding the net employment development among the year of 2010 and 2014. Besides
from this, this sector is sustainable for the large contribution towards the private sector
jobs (Prud’homme and Raymond, 2016). Along with this, this sector generates large
contribution which is around £57 billion in UK regarding the GDP in the year of 2014.
So, this companion to the almost 4% of the overall of the GDP of UK. For this, the
hospitality sector of UK is estimated around the payment of £41 billion for the funds in
2014.
Henceforth, the hospitality sector has the biggest contribution towards the economy of
UK in relation with infrastructure, employment and so on.
TASK 2
P4. Investigate a range of different operational roles within the hospitality industry
In terms of hospitality industry there are various number of roles are played by the
operational departments that perform various types of work prominently with the objective of
developing desired sales and revenues for the particular company. Despite from this, the
significant aim is concerned with the staff members who perform their job under the operational
department by offer effective quality of services to the customers considering the needs and
requirements that should be identified (Afsar, Shahjehan and Shah, 2018). In terms of Treehouse
hotel London, some of the significant roles are discussed as below: Front desk officer: Person who perform this job role on the front desk is significantly
responsible for the better experience and satisfaction of customers for the very formal
manner. Along with this, they are only responsible to develop relations with the
customers from the behalf of hotel. For this, it is required by the management of
Treehouse hotel London to recruit effective candidates by developing effective
communication as it is helpful in order to tackle customers in more prominent way. Housekeeping: These individuals are responsible in order to keep the surrounding of
hotel more neat and clean as due to this, the customers of hotel feel more fresh and
satisfied with the services of hotel (Williams and Horodnic, 2017). In respect of this, the
housekeeping team is significantly responsible for each and every product or item that
exist within the room. Besides this, the responsibility of the candidate is to maintain the
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significant standard with for the Treehouse hotel London by cleaning and maintaining the
cleanliness within the premises of organisation in more significant manner.
 Kitchen staff: For the every staff member of the kitchen department, their overall
responsibility is to develop good quality food considering the fresh raw materials (Cheng
and Chen, 2017). Along with this, in terms of Treehouse hotel London, the most
significant job position within the hotel is chef, manager of kitchen, cook and many
more. Therefore, the department within the Treehouse hotel London need to serve their
services more towards the hygienic atmosphere regarding their employees in order to
develop food in more significant manner.
P5. Examine the skills required for roles within the hospitality industry and current skills
shortages
The hospitality sector offer various opportunities as it provide significant and valuable
services to their customers with their prominent skills and capabilities (Kuo, Chen and Tseng,
2017). Along with this, Treehouse hotel London offer significant quality of products and services
to their customers. Along with this, in terms of Treehouse hotel London it is required by their
overall management team in order to pay extra attention towards other factors in order to identify
the suitable skills at with effective way. In terms of this, few skills that are performed by
Treehouse hotel London are mentioned below: Language skills: It is analysed that within the hospitality sector, language is considered
as the important skill. Moreover, the top management of Treehouse hotel London should
spend more time in order to interact with their staff members and other external people in
various ways. Despite from this, they also recruit only those candidates for the front desk
who has proficiency within the language and has ability to communicate with customers. Team working skills: It is also considered as the skill that leads to develop positivity and
also become more productive for the team building environment for which each and
every individual feel more motivated in order to share their achievement regarding the
goals and objectives (Kim and et. al., 2018). Hence, in relation with Treehouse hotel
London, their management team need to boost the morale of their employees in order to
perform their task in more significant manner. Along with this, it is analysed that the
team working make sure that each and every person work in more coordinated and
cooperative manner as it helps in achieving their overall goals and objectives.
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 Flexibility: This skill is concerned with the adaptability which helps the company in
order to overcome with each and every situation. Along with this, it is considered by the
manager of Treehouse hotel London in order to recruit significant staff members
considering the changing needs in order to motivate people. This skill is useful in moving
towards the success and growth of the business activity within the competitive
environment by making things more easy to adopt it in dynamic business environment
(Grobelna, 2016).
TASK 3
Covered in PPT
TASK 4
Covered in PPT
CONCLUSION
By considering the preceding information it is analysed that hospitality industry is
considered as the sector that rapidly grows and emerges by focusing on the fulfilment of the
requirements and needs of customers. Besides from this, the significant objective of the
hospitality industry is to offer prominent quality and time towards the customers in terms of
retaining them for longer period of time. Along with this, significant skills are required in order
to work effectively with the help of effective communication and other relevant skills.
Furthermore, it is also determined that the hospitality industry has major contribution towards the
international, national and local system.
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REFERENCES
Books and Journals
Afsar, B., Shahjehan, A. and Shah, S.I., 2018. Frontline employees’ high-performance work
practices, trust in supervisor, job-embeddedness and turnover intentions in hospitality
industry. International Journal of Contemporary Hospitality Management.
Cheng, J.C. and Chen, C.Y., 2017. Job resourcefulness, work engagement and prosocial service
behaviors in the hospitality industry. International Journal of Contemporary Hospitality
Management.
Grobelna, A., 2016. Role ambiguity: a problem or a challenge facing contemporary hospitality
industry. The critical role of employees’ creativity. International Journal of
Contemporary Management, 14(3).
Huang, J and et. al., 2016. The impact of CEO servant leadership on firm performance in the
hospitality industry. International Journal of Contemporary Hospitality Management.
Jones, P., Hillier, D. and Comfort, D., 2016. Sustainability in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Kandampully, J., Zhang, T.C. and Jaakkola, E., 2018. Customer experience management in
hospitality. International Journal of Contemporary Hospitality Management.
Kim, H.L and et. al., 2018. The effects of corporate social responsibility (CSR) on employee
well-being in the hospitality industry. International Journal of Contemporary
Hospitality Management.
Kuo, C.M., Chen, L.C. and Tseng, C.Y., 2017. Investigating an innovative service with
hospitality robots. International Journal of Contemporary Hospitality Management.
Liang, T.L and et. al., 2017. Transformational leadership and employee voices in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Ozturk, A.B., 2016. Customer acceptance of cashless payment systems in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Prud’homme, B. and Raymond, L., 2016. Implementation of sustainable development practices
in the hospitality industry. International Journal of Contemporary Hospitality
Management.
Williams, C.C. and Horodnic, I.A., 2017. Regulating the sharing economy to prevent the growth
of the informal sector in the hospitality industry. International Journal of Contemporary
Hospitality Management.
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