The Contemporary Hospitality Industry

The Contemporary
Hospitality Industry

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Types of business in hospitality industry and diverse products and services which they
offer..............................................................................................................................................1
P2 Range of operational and functional department....................................................................2
P3 Contribution of hospitality industry to local, national and international economies.............4
Task 2...............................................................................................................................................5
P4 Different operational roles in hospitality industry..................................................................5
P5 Examination of skills required for roles in organisation........................................................6
Task 3 (Covered in PPT).................................................................................................................7
Task 4 (Covered in PPT).................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCE................................................................................................................................10

INTRODUCTION
Contemporary business environment means dynamic environment where number of
people are running their business by accepting the changes as per customers needs that helps to
increase the organisational productivity and profitability(Bharwani, Mathews and Ghura, 2019).
This report is based on IHG (Inter Continental Hotel Groups) that is British multinational
hospitality industry providing guest rooms and food services to their customers so they feel good
and spent their day easily. This is large size organisation that focuses on needs of customers and
offering then products accordingly. This report cover a discussion about types of business in
hospitality industry, range of operational and functional department, contribution of hospitality
industry to local, national and international economies.
Task 1
P1 Types of business in hospitality industry and diverse products and services which they offer
Hospitality industry – This refers as a broad category of services industry that are
provided to people for making happy that involves lodging, room services, food and drink,
living, event planning, theme parks etc. that helps to increase the brand position in market. In
context to, IHG Hotel group, management are providing different types products and services
that attracts customers and increase the organisational productivity (Yousaf and et. al., 2019).
The hospitality industry is related to various activities and services which are provided by
organisation to their customers who comes to visit the places and spent their holidays.
Organisation in relation to hospital is required to understand the needs and wants of their
customers so they can manage and retain them for the purpose of increasing organisational
productivity. In context IHG Hotel, classification of hospitality products and services are as
defined:
Accommodation: This means services are provided to customers that involves sheltered,
overnight staying and spending time with family and friends (Peters, Kallmuenzer and Buhalis,
2019).
Restaurants : When hotels are started to provide food and beverage services as per
customer demand and choices is categorised in to restaurants.
Pubs: This means a infrastructure where beers, drinks and foods also selling to
customers as per their demand.
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Bars: This refers as place of beers and drinks where people enjoy their day and night
with music and others (de Correia, Lengler and Mohsin, 2019).
Night clubs: This stated as entertainment place which is open from the evening until
early morning and people are enjoys.
Hospitality and food service provider: This category states that business concern which
is providing staying with food services can help to gain the number of passengers so they feel
good and increase the brand image.
The relationship between hospitality and travel and tourism sectors
People who goes to spend their holidays in other countries then they are required
hospitality services with travel and tourism sector. There is a good relation between travel and
tourism sector as travelling agency have directly tie up with hotels which helps to suggest the
customers to stay and get food services as per rating which helps to increase the business
activities (Martin-Rios and Ciobanu, 2019).
The tangible and intangible nature of the hospitality industry
Tangible nature: This means products and services which people can see and touch in
hotels. In IHG hotel, foods, drinks, hotel rooms and room services are tangible which are
provided by charging the prices (Myo, Khalifa and Aye, 2019).
Intangible nature: This refers as products and services which are provided by hotel
cannot see and touch which can only feel is intangible. This helps to increase the customer
satisfaction level of customers by delivering better quality of products and services.
P2 Range of operational and functional department
In organisation, all activities and functions are managed by operational department which
helps to increase the business performance and maintaining the profitability. In IHG hotel,
operation department records all customers, managing their details, getting their needs and
providing hotel services so business can be manage and maintain the productivity effectively.
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