The Contemporary Hospitality Industry - Palace Hotels, Buxton

Unit 1 - The
Contemporary
Hospitality Industry
Palace Hotels, Buxton

Table of Contents
 Introduction
 Factors Present in Macro Environment
 Micro Environment Analysis of Palace Hotels
 Impact of Macro Factors on Hospitality
Businesses
 Current and Future Hospitality Trends
 Palace Hotel's Ability to Address the Macro
Hospitality Trends
 Critically Evaluating the Impact of Macro
Factors on Hospitality Trends
 Conclusion
 References

INTRODUCTION
 The operations of a business organisation are influenced and impacted by various
factors that are present to it in its internal and external environments.
 It is immensely important for the business organisations operating within the hospitality
industry to identify and take into account these factors in all their decision making and
operations, in order to operate successfully.
 This presentation analyses the macro and micro environment of Palace Hotels, Buxton,
a popular hotel founded in 1868 and offers accommodation, gym, spa, pool and event
services to customers.

Factors Present in Macro Environment
 In order to analyse the external factors present in the macro environment of
the tourism industries, we can make use of the PESTLE analysis as follows:
 Political Factors: There are various political factors present in the external
environments that can have impact on the Asian hospitality industry with the most
important being political stability.
 The political stability in Asia has positive impact on the hospitality industry as it allows
for global hospitality businesses to enter into Asian hospitality markets without
worrying about sudden political changes, revolts or revolutions which has negative
impact on the operations of hospitality industry.
 Economical Factors: One of the most important economical factors present in the
macro environments relates to the taxing laws and policies of the Asian countries.