Research Project on Talent Management at Facebook

This research report explores the value of talent management at Facebook, a leading multinational conglomerate American company. It discusses the research methodology, results and findings, and the impact of talent management on performance and business reputation. The report also suggests strategic ways for Facebook to enhance its efficiency and performance through talent management.

UNIT 11
RESEARCH PROJECT

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................1
RESEARCH METHODOLOGY ....................................................................................................1
RESULTS AND FINDINGS...........................................................................................................3
DISCUSSION ...............................................................................................................................11
CONCLUSION .............................................................................................................................14
RECOMMENDATIONS ..............................................................................................................15
REFLECTION...............................................................................................................................15
REFERENCES..............................................................................................................................17

EXECUTIVE SUMMARY
Talent management is a significant concept in human resource management that is related
with hiring and recruiting the talented people. It is an anticipation of needed human capital and
planning to fulfil the objectives. This research report is based on value of Talent management by
one of the best companies that is Facebook. Facebook is a leading multinational conglomerate
American company that is founded by Mark Zuckerberg and their fellow room-mates. The
company come into existence in February, 2004. In this talent management play a vital role to
maximise the profitability and proficiency of company so that it will sustain for a longer period
of time.
RESEARCH METHODOLOGY
Research methodology defines as an activity that is adopted by researcher to make the
research more specific with proper modifications and alterations. In this several aspects are to be
very essential that are identification, processing, selection, analysis of particular information that
is processed related to certain topic in a systematic manner. It helps the researcher to evaluate the
topic effectively within proper suitability and reliability (Sparrow, 2019) . It support researcher
to offer the data as per the requirements and suitability so that targeted aim is to be accomplished
with perfection and appropriateness so that results can be received on time. It is further
understood with the use of Research onion that can explain below:
Research philosophies- It refers to a process in which certain investigation is to be done,
related to specific topic, analyses and used. This will generating the belief or path for collecting,
gathering, analysis, interpretation the data to get the valid outcomes at the end of research. This
research philosophy can be divided into two aspects that are positivism and interpretivism
research philosophies (Mensah and Bawole, 2018). According to current investigation researcher
can use positivism research philosophies that includes the views relating which is based on
factual knowledge by doing proper observation. It is based on quantitative research in this data
is to be gathered in numerical manner (Collings, D.G. and Isichei, M., 2018) .
Research approach- This is an essential framework of a research and its
accomplishment because in this researcher can focused on balanced out the usage of several plan
so that interpretation can be done and addressed in effective manner. In this several information
is to be needed that can be segmented as per their needs and requirements. Further it is divided
1

on the basis of quantitative, qualitative and mixed approach and furthermore it is segmented
under the inductive, deductive approach. Basically it is divided into inductive and deductive
where inductive reflects the emergence information that is collected as per the contribution done
and according to different theories (TD’Annunzio-Green, N., 2018) . Whereas deductive
approach refers to that in which researcher can tested all several validates so as per their
information researcher can adopts the use of deductive approach to complete the project in
standardized manner that produces positive outcome at the end. It also present adequate response
because data can be gathered in a form of quantitative manner that will helps the researchers to
take decisions effectively as per the requirements (Maurya and Agarwal, 2018) .
Research strategy- This term is adopted by researcher to develop productive level of
understanding so that analysis can be done better and information can be measured on present
time frame (Mohammed, Hafeez-Baig and Gururajan, 2018) . In this researcher can make a
perfect examination by properly planning, evaluating, monitoring, controlling and executing the
information so that long term objectives can be attained as per the research topic. In this
research can focus on using the interview, questionnaires, study, qualitative interview so that
authentic information is to gathered and collected that present an outcome on time frame (Taylor,
2018).
Choices of method- In this process of research methodology researcher can make use of
accurate data using quantitative method so that information can be collected effectively so that
goals and objectives can be attained appropriately and perfectly. In context of this particular
research quantitative methods is to be adopted as it contains more value so that issues can be
resolved with presenting knowledge that can cover all numerical data into the interpretation that
are conducted to attain objectives (Whysall, Owtram, and Brittain, 2019) .
Data collection- In this process researcher can use the secondary and primary source to
collect data and in this to complete the secondary research researcher can conduct a literature
review and for doing primary research, investigator can adopts the use of questionnaire (Mayo,
2018) (Mensah, 2019) .
Sample size- In this researcher can reflect the size for conducting the research and collect
and gather information on relevant topic. To complete this research the sample size that an
investigator can taken is 40 respondent and select the sample information randomly (Anlesinya,
and Amponsah-Tawiah, 2020) .
2

Limitation- While conducting research researcher can face the several issues that can
impacted on final outcome of the research investigation ( Evans, Arnold and Rothwell, 2019) .
At the time of preparing questionnaires investigator can face issues related to inappropriate time,
hidden data etc. It includes several problems that will impact final results. In this investigator can
take the views and opinion as per related topic of research so that it can be done perfectly with
reliable outcomes (Fajcíková, Urbancová and Kucírková, 2018) .
RESULTS AND FINDINGS
According to the viewpoint of Mona Momtazian, 2020, it is analysed that talent-
management is an essential aspect as within this systematic attraction, development, engagement,
deployment, identification and retention is progressed under which working standards and its
potential get enhanced over a regular period of instance. It usually involve attraction of top talent
individual's and for that organisation make effectual level of investment through which ability to
accomplished standardised objectives and target is accomplished with perfection. In order to
attract top talented and skilled employees organisation make effective usage of strategic
formulations under which capabilities to attract and retain potential employees is increases in
productive manner. It assist to attain and induce direct based contribution towards higher
business performance and productivity that also get covered continuous level of modification and
alterations in sustained mode. In this a organic process is programmed under which continuous
flow of information is attained through which smooth operations is developed in better manner.
For this working performance of the business is enhanced systematically through which
sustained development is ensured with adequateness. The basic prospect of talent-management is
that it improvise overall performance of business that turns into employee satisfaction and
business leading in appropriate mode. It drive motivation, innovation and creation that harness
working capabilities and its efficiency under which capabilities of problem solving and decision
making is advanced over regular basis (Mwila and Turay, 2018) .
As per concern of Prarthana Ghosh, 2019, it is analysed that talent-management is
usually a practice that evolved and cater specific skills and trends under which strategic outcome
is perceived with perfection. It is a process that involved and assist the business to measure talent
gaps through which vacant positions get analysed under which adequate skills and abilities is
analysed and improvised with perfection. It is generally a linear progression that is used to
acknowledged and filling of gaps that ultimately induced effectual optimisation of skills, trait
3

and expertise. In addition to this proficiency of business is developed with support of planning,
attracting, selecting, developing, retaining and transitioning as by maintaining direct focus
towards effective management. It process effective succession and planning and for this
organisation offer detailed description of job i.e. job title and location, skills required, salary and
benefits, reporting lines and overall duties. It processed to collaborate with effectual evolvement
and collaboration of coaching and mentoring under which development of skills and abilities is
improvised in constrained mode (De Boeck, Meyers and Dries, 2018).
Frequency table
Q1) Do you having any implication and understanding about the concept of
talent management?
Frequency
a) Yes 33
b) No 7
Q2) Are you agreed with the fact that talent management is a valuable and
important concept for a large organisation like Facebook?
Frequency
a) Strongly agreed 20
b)Agreed 10
c) Disagreed 5
d) Strongly disagreed 3
e) Neither agreed nor disagreed 2
Q3) Why management of talent is so vital and important for a larger
multinational organisation Like Facebook?
Frequency
a) Attract and retain talented employees 12
b) Competent workforces 10
c) Higher customer satisfaction 10
d) Improved Competitive strength 8
Q4) Are the men and women are managed differently at Facebook
organisation?
Frequency
4

a) Yes 32
b) No 5
c) Lack of information 3
Q5)What are the main activities and process included in the concept of talent
management?
Frequency
a) Recruitment of employees 11
b) Providing regular training 9
c) Creation of fair and positive workplace 8
d) Management of employees compensation 12
Q6) What would be the overall impact lead by talent management on the
performance and business reputation of a company?
Frequency
a) Positive 32
b) Negative 4
c) Neutral 4
Q7) What role is lead out by managers and leaders of Facebook in leading
effective management of talent and creating fairness at workplace?
Frequency
a) Direct role 20
b) Indirect role 12
c) No role 8
Q8) What contribution is lead out by talent management in improving
performance and brand reputation of Facebook at global level?
Frequency
a) Boost motivation of employees 10
b) Enhanced creativity and innovation level 8
c) Improved quality of product and services 12
d) Improved brand reputation 10
5

Q9) What can be the some strategic way of talent management that can be
adopted by Facebook company to ensure enhancement in its efficiency and
performance level?
Frequency
a) Adoption of smart recruitment and hiring process 10
b) More effective training and development programmes 10
c) Performance based incentives and bonus 10
d) Participative management 10
Q10)Any further recommendations for Facebook for effective talent
management?
Questions
Q1) Do you having any implication and understanding about the concept of
talent management?
Frequency
a) Yes 33
b) No 7
Q2) Are you agreed with the fact that talent management is a valuable and
important concept for a large organisation like Facebook?
Frequency
a) Strongly agreed 20
6
33
7
a) Yes
b) No

b)Agreed 10
c) Disagreed 5
d) Strongly disagreed 3
e) Neither agreed nor disagreed 2
Q3) Why management of talent is so vital and important for a larger
multinational organisation Like Facebook?
Frequency
a) Attract and retain talented employees 12
b) Competent workforces 10
c) Higher customer satisfaction 10
d) Improved Competitive strength 8
7
20
10
5
3
2
a) Strongly agreed
b)Agreed
c) Disagreed
d) Strongly disagreed
e) Neither agreed nor disagreed
12
10
10
8
a) Attract and retain talented
employees
b) Competent workforces
c) Higher customer satisfaction
d) Improved Competitive
strength

Q4) Are the men and women are managed differently at Facebook
organisation?
Frequency
a) Yes 32
b) No 5
c) Lack of information 3
Q5)What are the main activities and process included in the concept of talent
management?
Frequency
a) Recruitment of employees 11
b) Providing regular training 9
c) Creation of fair and positive workplace 8
d) Management of employees compensation 12
8
32
5
3
a) Yes
b) No
c) Lack of information
11
9 8
12
a) Recruitment of employees
b) Providing regular training
c) Creation of fair and positive
workplace
d) Management of employees
compensation

Q6) What would be the overall impact lead by talent management on the
performance and business reputation of a company?
Frequency
a) Positive 32
b) Negative 4
c) Neutral 4
Q7) What role is lead out by managers and leaders of Facebook in leading
effective management of talent and creating fairness at workplace?
Frequency
a) Direct role 20
b) Indirect role 12
c) No role 8
9
32
4
4
a) Positive
b) Negative
c) Neutral
20
12
8
a) Direct role
b) Indirect role
c) No role

Q8) What contribution is lead out by talent management in improving
performance and brand reputation of Facebook at global level?
Frequency
a) Boost motivation of employees 10
b) Enhanced creativity and innovation level 8
c) Improved quality of product and services 12
d) Improved brand reputation 10
Q9) What can be the some strategic way of talent management that can be
adopted by Facebook company to ensure enhancement in its efficiency and
performance level?
Frequency
a) Adoption of smart recruitment and hiring process 10
b) More effective training and development programmes 10
c) Performance based incentives and bonus 10
d) Participative management 10
10
10
8
12
10
a) Boost motivation of em-
ployees
b) Enhanced creativity and
innovation level
c) Improved quality of product
and services
d) Improved brand reputation

DISCUSSION
THEME 1: Implication and understanding about the concept of talent management
 Interpretation- From above reflecting frequencies and charts it is analysed that 33
people are being aware about the talent management because they understand the
importance of it within organisation as it enhance the overall efficiency of workers and
productivity of organisation for a longer period of time. In this talent management helps
in managing, selecting, hiring the human resources for a benefits of company by
allocating them at correct place for right role and within suitable time. This helps the
business to gain profitable results within competitive marketplace. It impact the positive
impact on the overall profits of business enterprise. This mainly useful to encourage
employees. In this 7 respondent are not merely aware about the tourism so that company
needs to take initiative related to creating awareness regarding benefits of talent
management within firm. In this firm will focus on hiring talented workforce and get
benefits related to sustainability.
THEME 2: Talent management is a valuable and important concept for a large organisation like
Facebook
 Interpretation- From above analysis, it is reflected that out of 40 respondent 20
respondent are strongly believes that talent management is an essential and valuable term
for a business organisation to managing and organising the large organisation effectively
11
10
10 10
10
a) Adoption of smart re-
cruitment and hiring pro-
cessb) More effective training and
development programmes
c) Performance based incent-
ives and bonus
d) Participative management

and efficiently. In this 10 respondents are believes that talent management is essential
concept because it places the right candidate on right place so that targets can be attained
effectively. In this around 5 respondent are not in favour related to the value and
importance of talent management within large organisation like Facebook. In this 3 are
highly disagreed with the fact of importance of talent management because they think it
includes high cost and money. In this 2 respondent are neither in favour and against of
talent management as they are neutral because of having no knowledge regarding talent
management.
THEME 3: Management of talent is so vital and important for a larger multinational
organisation Like Facebook
 Interpretation- It is analysed that talent management is an essential term and vital for
large companies like Facebook because it helps in managing the activities and relation
within employees so that more benefits can be enjoyed in their long term survival. In this
out of 40 respondent 12 respondent thought that talent management is very vital for
business enterprise because it helps in attracting and retaining the employees for a longer
period of time. It supports the organisation to enhancing their profits and revenues within
competitive marketplace. In this 10 respondent reflects that talent management is very
valuable because it will develops the competent workforce within the large organisation
as it is useful for Facebook to maintain their goodwill in the marketplace that helps in
attracting the number of user towards it. Within this 10 respondent can states that talent
management is valuable because it helps in attracting the number of customers and also
satisfies them for a longer period of time so that they are retain with the enterprise and
maintain their loyalty towards them. In this 8 respondents states that it develops the
competition within the enterprise that can enhance productivity and proficiency of
business enterprise.
THEME 4: Men and women are managed differently at Facebook organisation
 Interpretation- To examine their data and question it is to be interpret that men and
women can organised and managed the Facebook organisation differently. In this out of
40 respondent 32 respondent are in favour of this statement in which they thought men
and women both can manages their work within organisation differently as per their
understanding. In this culture and structure can be followed by both men and women to
12

handle the organisation is different as women are collaborative in nature whereas men
can only focus on attaining the targets. In this around and 5 are not in favour with the
statement related to the both men and women are managed the company differently to
gain profitable results. In this 3 person are not having the knowledge regarding this
statement for them company needs to evaluate the performance so that they can get the
proper knowledge regarding this.
THEME 5: Main activities and process included in the concept of talent management
 Interpretation- In this case the researcher includes the 40 respondent in which 11
respondent know the process and activities related talent management in which they can
recruit the employees by using the internal and external factors so that talented
employees can be hired that are helpful for company to gain competitive advantage. In
this 9 suggest that the main activities that are included within the talent management is to
offering proper training to their employees so that they provide the better results to the
company objectives. In this 8 respondent are think that due to implementation of talent
management working environment can be maintained positively that can offers the
effective results. In this 12 respondent are in suggest that talent management can perform
the activities relating to managing the employees compensation so that they will retain
with the company for a longer period of time.
THEME 6: The overall impact lead by talent management on the performance and business
reputation of a company
 Interpretation- In this out of 40 communicator, 32 respondent reflects that the impact of
talent management on performance and organisation reputation is in positive in nature
because due to this company can hire and recruit a talented candidate that can offer
reliable result by attaining overall objectives of business. In this 4 respondent are not in
favour of implementing talent management within organisation because it includes the
high cost and more time that will affect overall operational cost. In this case 4
resp9ondent are provide the neutral answer because of not having the knowledge
regarding talent management and their importance.
THEME 7: Role is lead out by managers and leaders of Facebook in leading effective
management of talent and creating fairness at workplace
13

 Interpretation- In this 20 respondent are aware about their role of manager and leaders
of Facebook related to management of talent because it will creates fairness at the
workplace so that efficiency and productivity can be maintained for a longer period of
time. In this 12 are not aware about the role of leaders and manager within Facebook
company related to talent management because they think it will creates conflicts within
this. In this 8 respondent think that there is no role that a manager and leader can perform
to manage the talent within organisation.
THEME 8: Contribution is lead out by talent management in improving performance and brand
reputation of Facebook at global level
 Interpretation- In this 10 respondent are in favour of talent management that can
enhance the overall performance and reputation at global level because it will boosting
the morale of workers so that task can be attained successfully. 8 are thinking that talent
management can maximised the creativity and innovation level so that firm will sustain
for a longer period of time. Due to talent management 12 respondent thinks it will
imporves the quality of offerings of the company so that high profits can be received. In
this 10 are reflecting that it will improved the brand reputation within competitive
marketplace.
THEME 9: Some strategic way of talent management that can be adopted by Facebook
company to ensure enhancement in its efficiency and performance level
 Interpretation- It is to be interpreted that there are several strategies that a manager can
adopts in relation to talent management in which around 10 respondent are suggest that
adopting the best recruitment and hiring process to manage the talent within companies.
In this offering proper training and development is best stratgeies as per the view point of
10 respondent and offering incentives as per their performance is the another best
strategies that is suggested by next 10 communicator. In this 10 provides the strategy
related to talent management is that it enhances the participate management so that
conflicts can be eliminated.
CONCLUSION
From the above analysis it is concluded that talent management is a prominent term
within organisation as it helps in gaining profitable results and outcomes related to their values
and importance within large organisation that is Facebook by gathering and collecting data and
14

information effectively from several number of sources. In relation to this talent management
within organisation helps in easily managing and organising the workforce at the same time
maintaining the brand image within marketplace. Further it inculcates gathering of several
information from employees and other people in community related to talent management and
their related activities. It helps in completing the regular operations of business effectively and
perfectly so that efficient results can be enjoyed. In this enterprise can also face the issues at the
time of adopting talent management over Facebook that can impact the performance level of
employees. To overcome this issues and challenges within Facebook company this research is
very useful as it provides the responsible strategy to reduce the negative impact of executing the
talent management within organisation. With the use of this report organisation can effectively
enhance their productivity and performance level that helps in gaining competitive advantage
within the rival marketplace.
RECOMMENDATIONS
From preceding research it is to be recommended that companies must highly focus on
talent management so that workforce performance it is to be enhanced in related to success of the
organisation. To enhance the efficiency within business enterprise talent management play an
essential role as in this manager can provide training and development session to their employees
related to specific task so that they are satisfied with their working environment and provide the
best outcomes within set time frame (Gupta, 2019) . After doing the research this report can
provides the several recommendation which is effective for retaining and maintaining employees
performance for a longer period of time that can be presented below:
 Provide recognition to employees that helps in their career path- In this manager of
the organisation can focus on providing recognition to their employees to their good work
so that they are satisfied with their working and retaining with the company for a longer
period of time. It helps in enhancing their capabilities of doing a particular task that
helps in maximising the overall performance and productivity of workers and
organisation and also support to develops the career path in future.
 Revisit the benefit packages- To maintain Talent management within organisation, it is
recommended that firm will highly focus on maintaining the talented workforce for a
longer period of time and for their company can revisit their benefit packages so that
15

flexibility can be maintain that helps in managing and enhancing performance
level(Collings, Scullion and Caligiuri, 2018) .
 Developing healthy working environment- For organisation it is best strategy to be
recommended that helps in enhancing the overall workforce performance and
productivity within specified period of time. In this company adopts the use of
developing best friendly culture and structure so that gaols can be attained for taking the
advantage related to competitiveness that are present in the marketplace. This will
maximise the workers efficiency of work that can develops the talent management in
terms of future perspective (Reilly, 2018) .
REFLECTION
I am very glad that I got an opportunity as a golden chance to indulge in the research on
the specific topic related to Talent management within the large organisation for improving the
efficiency and performance of employees and overall business enterprise. This helps in gaining
competitive advantage within marketplace. It reflects the main purpose that due to this I can
developed my skills and knowledge related to talent management within the firm. To achieve the
target related to completing the research I can adopts the use of deductive approach,
interpretativisim, research philosophy, data collection, sample size etc. All these aspects are very
useful to accomplish this research effectively and appropriately. In this conducting the
investigation is very significant for developing my overall career because it enhance my
knowledge related to research, time management, literature review, data analysation, data
collection, preparing questionnaires, communication skills and many more (Paisey and Paisey,
2018). All these are vital aspects which supports in completing the aim and objectives of
research that helps in reaching the goals related to completing the full research on specified
period of time. Within this research, I can also faced some challenged and issues at the time of
conducting and doing investigation. The challenges and issues that I can faced during completing
this dissertation is having a limited time to collect and gather information, data is out dated,
insufficient information, capital and resources to do a particular research. Due to all these above
issues and problems negative impact are to be reflected on the overall performance while
completing the whole dissertation appropriately and within time. On the other hand I can adopts
the use of several methods and tools for overcoming and addressing the challenges so that
research can be completed on time with full perfection. In this report I can also use the Gantt
16

chart that helps in eliminating the time related issues and helps in using all research ethics so that
it can be accomplished effectively and systematically. It is very significant for me to investigate
and setting the resources appropriately as per the requirements. At the time of doing this
dissertation I can developed and enhanced my overall skills and knowledge related to talent
management that helps in efficient working of working within organisation by maintains the
performance of employees. Overall conducting this research helps in achieving the objectives on
specified period of time by increasing knowledge and skills. In future this helps me a lot because
of enhancement of several skills that can saves the time in future and completing the report
systematically (Anlesinya, Dartey-Baah and Amponsah-Tawiah, 2019) .
REFERENCES
Books and Journals
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Anlesinya, A., Dartey-Baah, K. and Amponsah-Tawiah, K., 2019. Strategic talent management
scholarship: a review of current foci and future directions. Industrial and Commercial
Training.
Collings, D.G. and Isichei, M., 2018. The shifting boundaries of global staffing: Integrating
global talent management, alternative forms of international assignments and non-
employees into the discussion. The International Journal of Human Resource
Management .29 (1). pp.165-187.
Collings, D.G., Scullion, H. and Caligiuri, P.M. Eds., 2018. Global talent management.
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Assumptions versus evidence. Journal of Organizational Behavior .39 (2). pp.199-213.
Evans, M., Arnold, J. and Rothwell, A., 2019. From Talent Management to Talent Liberation: A
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Implementation in Czech Organisations. Journal on Efficiency and Responsibility in
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Gupta, V., 2019. Talent management dimensions and its relationship with Generation Y
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Tourism Cities.
Maurya, K.K. and Agarwal, M., 2018. Organisational talent management and perceived
employer branding. International Journal of Organizational Analysis.
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Mayo, A., 2018. Applying HR analytics to talent management. Strategic HR Review.
Mensah, J.K. and Bawole, J.N., 2018. Testing the mediation effect of person-organisation fit on
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management. Worldwide Hospitality and Tourism Themes.
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