The impact of skin colour discrimination on employees' motivation in the workplace

Research Project

Contents
Methodology....................................................................................................................................3
Finding.............................................................................................................................................6
Discussion......................................................................................................................................18
Conclusion.....................................................................................................................................19
Recommendations..........................................................................................................................19
Reflection.......................................................................................................................................20
REFERENCES..............................................................................................................................21

Title: “The impact of skin colour discrimination on employees' motivation in the
workplace.”A case study on Aston martin.
Methodology
For undertaking detailed research project, methodology is one of the vital section that
support investigator in collecting, analysing and interpreting data as per specified existing topic
and area. Therefore, researcher is responsible for selecting best and suitable method to conduct
the study in an effective way (Ledford and Gast, 2018). In this context, there are some different
and essential methods which will be implement by investigator to take right and meaningful
decision. These type of research methods can be understood by following description:
Research Philosophy: This section of research methodology is important for researcher
as it help them in collecting as well as analysing data to make a develop a justify results. It
includes two types such as positivism and inerpretivism. By using these methods data can be
easily evaluated in detailed way but for undertaking current study positivism research philosophy
will be implement because it help investigator in gathering quantitative data that required less
time for collection the same. On the other side, positivism is not an appropriate methods for
undertaking this study because it required more time in analysing information for drawing valid
conclusion.
Research Approach: Under a investigation, approach is related with the plan and
procedures that implementation of the steps of assumptions of detailed methods of collecting or
analysing the data. As it focus on nature of research issues which being addressed by the
investigator in the overall study. In context to this, it is essentially divided into two categories i.e.
Inductive and deductive research approach (Fletcher, 2017). In this, inductive approach is useful
in evaluating qualitative data and other hand deductive approach is effective in analysing
quantitative data in order to attain reliable outcomes. For executing current investigation,
deductive research approach will be applied by investigator because it facilitate them in
analysing the data that collecting in the form of quantitative in specified period of time. By using
this, researcher is able to measure the effectiveness of the method and collected information that
contributes in taking reliable decision at the end of the study.

Research Strategies: For carry out the detailed and successful investigation, it is
important for researcher to use effective strategy for collecting data on the basis of particular
research topic. It includes various strategies such as experimental, systematic literature review,
action research, survey and many more. All these strategies are effective for undertaking
research activities in an appropriate way that increase the possibilities of attaining positive
results. For gathering data towards the impact of skin discrimination, systematic literature review
and survey are effective as it facilitate researcher in analysing detailed and measurable
information (Brannen, 2017). In this context, survey is an effective strategy that provide primary
data collected through selected respondents. On the other side, structured literature review help
in analysing in-depth evaluation of research as it also help in collecting secondary data that is
already published in other sources. With the help of these research strategies, investigator can
easily attain set aims and objectives and draw a valuable conclusion to make study more reliable
and valid in nature.
Research Choice: At the time of undertaking investigation, there are various choices in-
front of researcher to gather reliable data. It includes mono, mixed and multi-mixed methods that
help in carry out the research in an effective manner. For undertaking current research, mono is
one of the effective choice that help in gathering one type of data whether it be qualitative or
quantitative. In context of mono, investigator will select quantitative research that facilitate them
in collecting numerical and statistical information about skin discrimination. This will
contributes in accomplish reliable results that directly contributes in improving the reliability of
research.
Time horizon: There are two type of horizon i.e. cross-sectional and longitudinal. Both
are effective in undertaking research activities in an effective way. Under this research, cross-
sectional approach is useful as it help investigator in completing entire activities in specified
period of time (Irwin and Springgay, 2017). This will directly contributes in attaining positive
and reliable results within the study that assist in developing successful research.
Data collection: While carry out the research, there are different sources of collecting
information towards the research topic as it help investigator to draw a valid conclusion at the
end of the investigation. In this regard, primary and secondary method of data collection are two
methods which used to gathered authentic information. For undertaking current research, both
methods will be applied by researcher as it provide measurable and in-depth content on the basis

of research area. By using primary method, researcher prepare a structured questionnaire which
consist close ended questions asked from selected respondents to understand their view point. On
the other side, secondary method is also effective as it provide detailed information from
different sources such as books, journals, published articles, magazines and many more. With the
help of these method investigator can easily draw a valid conclusion and at the same time also
develop whole study reliable in nature. In addition to this, frequency distribution analysis is also
an effective analytical techniques that implement by researcher with the aim of analysing
quantitative and primary data as it also save time and cost of the researcher and at the same time
also provide valid results.
Research instruments: In research activities, there are various instruments used for
collecting data on the basis of research area. In this context, questionnaire, modelling, interview,
observation, focus group and so on are the effective instruments which would be implement by
researcher to analysis or gather actual data (af Wåhlberg, 2017). This can be effective in taking
authentic decision that put positive impact over the completing the research project will less
period of time. Mainly, al these instruments are effective through which investigator collect
primary information that is reliable and authentic in nature. For collecting data on the basis of
skin colour discrimination, questionnaire is one of the effective and suitable instrument in which
investigator acquire practical, inexpensive, easy analysis data. These can be contributes in
developing a successful research project.
Research ethics: For completing whole research activities, ethics is one of the crucial
aspect as it includes principles and values that help researcher in improving the validity of the
study. It consist some principles such as confidentiality, anonymity, obtain consent form, reduce
the risk of harm to participants and so on (Wiek and Lang, 2016). Thus, all these are crucial for
investigator to follow at the time of undertaking research activities in an effective manner. This
will directly contributes in completing full project activities more successful and systematically
as well.
Research reliability and validity: It is important for researcher to undertake a study that
includes is reliable and valid in nature. Along with this, it is also assist investigator in analysing
as well as testing reliability of research activities in order to attain positive outcomes. In addition
of this, questionnaire is one of the effective test instrument that prepared by researcher to gather

valid and reliable information in limited period of time (Humphries, 2017). This will directly
contributes in enhancing the possibilities of taking right decision to draw a valid conclusion.
Finding
It is one of the significant section of research as it help in presenting data in tabular and
graphical form. Along with this, overall findings and results is based on the implementing or
using research methods. In this regard, questionnaire an effective and suitable method that used
by investigator for collecting data. As it provide authentic and valid data through which
investigator easily attain accurate conclusion. For analysing collected data, frequency
distribution is an effective tool that used to evaluating qualitative information acquired by
investigator on the basis of specified area of research. Under this, researcher also make or
develop a frequency table that present response of selected respondents on the basis of research
theme. In addition of this, Ms-Excel is also used to make graphs to present collected data.
Questionnaire
Q1) Are you aware about the discrimination happen due to skin colour?
a) Yes
b) No
Q2) Do you feel that skin based discrimination is arises at workplace of Aston martin?
a) Yes
b) No
Q3) What are the impact of skin colour discrimination over the employee motivation at
working environment?
a) Reduce employee performance
b) Develop partial behaviour among employees
c) Poor working performance
Q4) Is skin colour discrimination increases high employee turnover of Aston martin?
a) Yes
b) No
Q5) In your opinion, discrimination on the basis of skin colour impact on performance of
Aston martin?
a) Strongly agree